The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook was pushing them to make videos exclusively for the social site. Here's an example of why it's probably not a hard sell: Uproxx, a site that focuses on millennial guys, recently debuted an original Web series called Luminaries. According to The Wall Street Journal, Uproxx ran the second episode of Luminaries as a Facebook-only installment last Wednesday. The episode, which features an 18-year-old man who develops a pistol that can only be used by its owners, garnered 4 million views in the first 24 hours on the site and hit 9 million views before the end of of Friday. 2. The marijuana industry serves 50 million American consumers, per data from InvestInCannibas. Only 8 percent of that market is legalized, according to the company's research, but InvestInCannibas claimed there have been 108 startups launching weekly in the weed marketing space in recent months, with many focusing on leveraging tech to reach marijuana smokers. 3. Digital ad viewability continues to be a hot topic. The latest evidence can be seen in the startup Clearstream, which stated it expects to its revenue to increase from $12 million in 2014 to $33 million this year while offering viewability data and other... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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E-books, plus the consumer downturn, have taken a £50m bite out of the print book market... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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Bloomberg Businessweek has signalled its intention to make greater inroads into the UK market and become a “real global brand” by increasing its circulation in Europe and Asia by 80,000 copies a week. The US-based magazine giant ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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Booming digital revenues now make up almost 80 per cent of sales at Auto Trader and could hasten the end of the print version of the car-classifieds magazine in 12-18 months. Annual turnover rose only 1 per cent to £257.2m, but digital sa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-05 00:00:00 UTC ]
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Cambridge University Press has seen its digital revenues rise 70% over the past year to account... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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It used to be that offering customers coffee, tea, or occasionally wine or beer with their books was enough. But in some communities, books go better with heirloom tomatoes, sweet corn, and local organic meat. Outdoor marketplaces may not work for everyone—Powell’s Books in Portland, Ore.,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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Sales of what has been Barnes & Noble’s core business for most of its history—“tangible” books, music, movies, rentals, and newsstand—made up 66% of the chain’s total revenue in the fiscal year ended April 28, 2012, according to figures published in the company’s annual report. Sales in the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-29 00:00:00 UTC ]
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Guinness World Records is launching its first digital-only title next week, Totally Bonkers... Continue reading at The Bookseller
[ The Bookseller | 2012-06-28 00:00:00 UTC ]
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E L James' Fifty Shades trilogy has once again shattered records, as The Bookseller reported... Continue reading at The Bookseller
[ The Bookseller | 2012-06-27 00:00:00 UTC ]
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Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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The top 10 publishers in the world had their lowest combined market share last year in the Livres... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller
[ The Bookseller | 2012-06-21 00:00:00 UTC ]
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A new subscription-based digital audiobook service has launched with ambitions to double the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-20 00:00:00 UTC ]
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Barnes & Noble has reported revenues for its Nook digital business for $933m for the full... Continue reading at The Bookseller
[ The Bookseller | 2012-06-19 00:00:00 UTC ]
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Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times
[ The New York Times | 2012-06-18 00:00:00 UTC ]
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Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller
[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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It looks to be a good time for tech investments, with enterprise marketing company Unified receiving $10 million from Conde Nast parent company Advance Publications. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-12 00:00:00 UTC ]
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Hay Festival founder Peter Florence has blamed “crap books” from UK publishers as... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Technology Review editor-in-chief Jason Pontin recently provided a one-two punch of blog posts detailing a pair of significant digital pivots for the brand. Both have caused a stir among the media crowd for their frank assessment of TR's progress in the digital space. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-06 00:00:00 UTC ]
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Jason Pontin has a daunting task at hand. The editor in chief and publisher of MIT’s Technology Review is the man charged with recalibrating the 112-year-old thought-leading publication, a duty he described to Adweek as an "on some level unwelcome, but intellectually interesting task, which is... Continue reading at AdWeek
[ AdWeek | 2012-06-05 00:00:00 UTC ]
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