The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook was pushing them to make videos exclusively for the social site. Here's an example of why it's probably not a hard sell: Uproxx, a site that focuses on millennial guys, recently debuted an original Web series called Luminaries. According to The Wall Street Journal, Uproxx ran the second episode of Luminaries as a Facebook-only installment last Wednesday. The episode, which features an 18-year-old man who develops a pistol that can only be used by its owners, garnered 4 million views in the first 24 hours on the site and hit 9 million views before the end of of Friday. 2. The marijuana industry serves 50 million American consumers, per data from InvestInCannibas. Only 8 percent of that market is legalized, according to the company's research, but InvestInCannibas claimed there have been 108 startups launching weekly in the weed marketing space in recent months, with many focusing on leveraging tech to reach marijuana smokers. 3. Digital ad viewability continues to be a hot topic. The latest evidence can be seen in the startup Clearstream, which stated it expects to its revenue to increase from $12 million in 2014 to $33 million this year while offering viewability data and other... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-21 00:00:00 UTC ]
News tagged with:
#wall street
#digiday reported
#total sales
HarperCollins has released the digital figures of its Man Booker Prize-winning titles Wolf Hall... Continue reading at The Bookseller
[ The Bookseller | 2012-10-24 00:00:00 UTC ]
More news stories like this |
In some ways, Dennis Loy Johnson and Valerie Merians are the prototypical independent publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-19 00:00:00 UTC ]
More news stories like this |
Puffin is releasing the first six Wimpy Kid books by Jeff Kinney as ebooks for the first time on... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jeff kinney
Fifty Shades of Grey has sold more than 28 million physical copies around the world, though... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fifty shades
BookNet Canada’s first survey of where Canadians buy books and what types of books they buy found that about 16% of purchases in the first half of 2012 were of ebooks, while paperback remained the most popular format, with a 57% share. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#booknet canada
#popular format
At the beginning of a standing-room-only Frankfurt Book Fair discussion, Richard Mollet, CEO of the U.K. Publishers Association, said he imagined there was a day 100 or more years ago at a book fair when, after yet another panel on how electricity was going to revolutionize the business, an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#richard mollet
#publishers association
#book fair
DC. Marvel. You. ComiXology, digital comics partner to the giants, wants your self-published creations. Continue reading at Fast Company
[ Fast Company | 2012-10-11 00:00:00 UTC ]
More news stories like this |
WH Smith chief executive Kate Swann is to leave the company in 2013, after leading it to a group... Continue reading at The Bookseller
[ The Bookseller | 2012-10-11 00:00:00 UTC ]
More news stories like this |
Amazon's market share of book sales significantly increases once a customer buys a Kindle... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#market share
Publishers can now decide whether Google can digitize out-of-print books still protected by copyright, but does not settle the issue of individual author rights. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-06 00:00:00 UTC ]
More news stories like this |
The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online giant
#online library
#digital copy
#pearson education
#simon schuster
If there's one advantage a print magazine still has over an online publication, it's the ability to offer all manner of crazy freebies glued to its pages. Maybelline samples, CDROMs packing the latest version of WinZip, or -- in tomorrow's edition of Entertainment Weekly -- something that... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#cw network
#usb port
#originally appeared
Adobe has released Adobe Digital Editions 2.0, its freeware application for managing ebooks on a PC or Mac. Digital Editions is required for transferring protected eBook files to compatible mobile eBook Readers using Adobe’s EPUB and PDF standards. Version 2.0 includes accessibility support for... Continue reading at Betanews
[ Betanews | 2012-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital editions
#mobile readers
An erotic novel has become Penguin's most successful ever ebook in terms of weekly sales,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#weekly sales
Barnes & Noble Nook is ramping up its digital media offerings with a new video-download and rental service. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
More news stories like this |
Comixology, a digital comics distributor and marketplace, marks its fifth anniversary this year as it emerges as the clear leader in the digital comics space. The company’s Guided View technology, a much imitated function on its Comics by Comixology app, which allows readers to read digital... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-comics market
#mobile devices
#kindle fire
#including marvel
#market share
If you've been looking for a way to make publishing for the iPad much easier and erase the coding headaches, Adobe is looking to oblige. The software company has announced that its Digital Publishing Suite (DPS) Single Edition is now part of the Creative Cloud software collection. Not familiar... Continue reading at Engadget
[ Engadget | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#software company
#make publishing
#finishing touches
While plenty of industries have shrunk over the last couple years, few have been hit as badly as newspaper publishing, which was already contracting before the economic downturn began. Since then, economic woes have simply reinforced the long-term tr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#couple years
#newspaper publishing
#long-term tr
SAN JOSE, Calif. — Sept. 19, 2012 — Adobe Systems Incorporated (Nasdaq:ADBE) today announced the latest addition to Adobe® Creative Cloud™ — Adobe Digital Publishing Suite (DPS), Single Edition. DPS, Si ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#san jose
#latest addition
Already the world’s largest global trade exhibition for the news publishing and media industry, the World Publishing Expo is expanding the conferences and seminars that accompany the event, making it even more attractive for the thousands o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishing
#media industry