Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Miriam Antonio left her Koreatown apartment just past 6:30 Friday morning and walked in darkness to her bus stop on Wilshire Boulevard. It's a two-bus journey to Fairfax High School, where Antonio is an 18-year-old senior with a dream that seems tantalizingly within reach. "I live with my Mom and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-01 00:00:00 UTC ]
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When The New York Times announced that it would create a separate, centralized group of editors and designers to focus on producing its daily print product, those at the German publishing giant Axel Springer’s Die Welt took particular notic ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-30 00:00:00 UTC ]
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Sales were up by an average of 30% during this year’s Books Are My Bag celebration, making 2015 the “most successful” year for the campaign yet. Continue reading at The Bookseller
[ The Bookseller | 2015-10-28 00:00:00 UTC ]
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In the rush to the digital future, publishers have taken their eyes off the “print-ball.” The post Assessing the State of the Consumer Magazine Print Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-27 00:00:00 UTC ]
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Jane Friedman, c.e.o. of Open Road Integrated Media, on ebooks, backlist and drinking "the Kool-Aid very early on digital". Continue reading at The Bookseller
[ The Bookseller | 2015-10-27 00:00:00 UTC ]
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Hearst Magazines has been adapting its traditional magazines to match the speed of the Web, and now it’s starting to apply what it’s learned to new launches. Hearst is about to unwrap the first of a few new d ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-26 00:00:00 UTC ]
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The French cartoonist Riad Sattouf spent the earliest years of his life in three dictatorships. One dictator was Col. Moammar Kadafi, the "supreme leader" of Libya, where Sattouf and his parents moved when he was 2. Another was President Hafez Assad of Syria, where they relocated when he was 4.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-24 00:00:00 UTC ]
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The fifth annual Virenschleuderpreis, organized by Leander Wattig and the Frankfurt Book Fair, honored five viral marketing campaigns in German media. The post 2015’s Best Viral Marketing Campaigns in German Media appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-24 00:00:00 UTC ]
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In the French city of Grenoble, there are unusual vending machines that don't dispense soda or snacks -- they print out short stories that look like paper receipts instead. These machines were built by a publishing company called Short Éditi... Continue reading at Engadget
[ Engadget | 2015-10-24 00:00:00 UTC ]
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Booka Bookshop and Tales on Moon Lane are setting up pop-up bookshops in schools. Continue reading at The Bookseller
[ The Bookseller | 2015-10-19 00:00:00 UTC ]
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Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
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Blue Velvet and Twin Peaks director to join forces with journalist Kristine McKenna for an autobiographical study of his life and workThe director David Lynch has teamed up with the journalist Kristine McKenna to hit back at the “bullshit” surrounding his life and work in a book due to be... Continue reading at The Guardian
[ The Guardian | 2015-10-17 00:00:00 UTC ]
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Google can continue to scan millions of books without violating copyright laws, a US court had ruled. Continue reading at BBC World
[ BBC World | 2015-10-17 00:00:00 UTC ]
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The World Book Day Award 2016 (WoBoD), funded by James Patterson, is offering school libraries the chance to win up to £10,000 of new books. Continue reading at The Bookseller
[ The Bookseller | 2015-10-15 00:00:00 UTC ]
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Facebook said today its replacing the useless Messenger section with a Videos tab on its mobile app. The stream, dedicated to YouTube's bread-and-butter, will serve videos from friends, publishers, pages the user likes and ads. Facebook also confirmed its testing a floating video box, a new... Continue reading at Digiday
[ Digiday | 2015-10-14 00:00:00 UTC ]
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The magazine industry, which has been increasingly emphasizing its digital reach, is making a new play to backstop advertising in its print editions, forging an "industry-wide" guarantee that ad pages will achieve sales results for marketers. If those results don't materialize, qualifying... Continue reading at Advertising Age
[ Advertising Age | 2015-10-13 00:00:00 UTC ]
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Independent publisher Elsewhen Press is releasing a novel/graphic novel hybrid, An Android Awakes. Continue reading at The Bookseller
[ The Bookseller | 2015-10-12 00:00:00 UTC ]
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The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian
[ The Guardian | 2015-10-11 00:00:00 UTC ]
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Competition for the Christmas number one spot is wide open this year, a consequence of “the strongest autumn [in publication terms] in years”. Yesterday marked Super Thursday (8th October), the day on which the greatest number of hardback titles—including many likely bestsellers—are released in... Continue reading at The Bookseller
[ The Bookseller | 2015-10-09 00:00:00 UTC ]
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To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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