Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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"Go Set a Watchman" sold more print copies in its first week than any book since Dan Brown’s "The Lost Symbol," which was released in September 2009. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-24 00:00:00 UTC ]
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DGMT share price drops 9% after ‘marked deterioration’ in advertising revenue for flagship print titlesShares in the Daily Mail’s parent company have slumped 9% after it reported a fall in print advertising revenues at its flagship national newspapers. Advertising revenues at the Daily Mail and... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
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In regards to the current debate on whether authors should be paid for events in schools, the question, of course, is not should children’s authors and illustrators be paid a fee? Of course they should. In the words of a school librarian, quoted in this week’s Times Educational Supplement: “You... Continue reading at The Bookseller
[ The Bookseller | 2015-07-23 00:00:00 UTC ]
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Diversion division EverAfter Romance has launched a print program for its self-published romance authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-23 00:00:00 UTC ]
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Those who are so quick to dismiss the launch of Oh My Vlog! and its coverage of the new breed of online superstars are missing the pointOn Wednesday afternoon, while Piers Morgan was penning his important and completely helpful musings on the concept of Nicki Minaj’s support from Black Twitter,... Continue reading at The Guardian
[ The Guardian | 2015-07-23 00:00:00 UTC ]
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Does Germany's love of reading extend to ebooks? The results of the 2015 Allensbach Media Market Analysis reveal just how digital Germany's readers are. The post Do German Readers Prefer Print Books? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-21 00:00:00 UTC ]
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Charging VAT on digital books is “holding back the development of the ebook market in general, and especially in non-English and small-language markets”, the International Publishers Association’s (IPA) José Borghino has said. A global survey of VAT rates, conducted by the IPA and the... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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Mitzi Angel, former publisher of Faber Inc. titles in the U.S., is to return to London in the autumn to take up the new role of Faber adult publisher, joining the board and reporting to CEO Stephen Page. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-20 00:00:00 UTC ]
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A "limited number" of copies of Harper Lee's Go Set a Watchman (William Heinemann) have been found to contain a printing error, with Penguin Random House's printer Clays having to print replacement stock. Copies affected by the technical fault at Clays have two lines missing on each of six... Continue reading at The Bookseller
[ The Bookseller | 2015-07-17 00:00:00 UTC ]
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Readers complain missing sentences and paragraphs tainted enjoyment of Harper Lee’s novel, as publisher says replacement copies are being printedA number of the first 25,000 copies of Harper Lee’s new novel Go Set a Watchman are missing paragraphs and sentences from the final pages – with many... Continue reading at The Guardian
[ The Guardian | 2015-07-16 00:00:00 UTC ]
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If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek
[ AdWeek | 2015-07-16 00:00:00 UTC ]
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Plans to hype David Lagercrantz’s Girl With the Dragon Tattoo sequel by tattooing a volunteer reader, now mercifully cancelled, took branding a little too literallyWith Go Set a Watchman finally out, it’s time to move on to thinking about the summer’s next most-anticipated/hyped novel, which has... Continue reading at The Guardian
[ The Guardian | 2015-07-14 00:00:00 UTC ]
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Why we should view magazines as "everyday" or "experiential" luxury goods. The post Unpacking Print’s Luxurious Future appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-14 00:00:00 UTC ]
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Ovum’s new Digital Consumer Publishing Forecast is published tomorrow. It takes a five year view at how this sector will change. Ahead of publication, Ovum analyst Charlotte Miller gives TheMediaBriefing an exclusive look at some of t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-07-13 00:00:00 UTC ]
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Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
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Hachette Children’s Group (HCG) has appointed Heather Crossley, current publisher of Ladybird Books, to the newly created role of pre-school and baby publisher. Starting in early autumn, Crossley will create a new pre-school and baby imprint. She will report directly to c.e.o. Hilary Murray... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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Baker & Taylor this week announced that it has released a new “all-in-one” mobile app for library users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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Harper Lee’s highly-anticipated forthcoming novel Go Set a Watchman (William Heinemann) will be BBC Radio 4’s "Book at Bedtime" and the Guardian Bookshop’s inaugural Bookshop Book of the Month. The marketing and publicity campaign for the book, which is released on Tuesday 14th July, features... Continue reading at The Bookseller
[ The Bookseller | 2015-07-08 00:00:00 UTC ]
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Canadian author Marie-Louise Gay expounds on the importance of maintaining funding for the job of school librarians. The post The Essential Role of School Librarians appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-07-07 00:00:00 UTC ]
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Following the debate over whether authors should be paid to appear at festivals, children’s writers have warned that fewer schools are now offering to pay for author visits. Continue reading at The Bookseller
[ The Bookseller | 2015-07-07 00:00:00 UTC ]
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