Super Bowl LVIII was most-watched TV program ever, averaging 123.4m viewers

Chiefs-49ers sets US TV ratings mark with 123.4m viewersNickelodeon’s Super Bowl telecast: ingenious and wildly chaoticThe longest Super Bowl game will also go down as the most-watched program in television history.According to Nielsen and Adobe Analytics, Kansas City’s 25-22 overtime victory over San Francisco on Sunday night averaged 123.4m viewers across television and streaming platforms. That shattered last year’s mark of 115.1m for Kansas City’s last-play victory over Philadelphia and is a 7% increase. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2024-02-13 07:37:15 UTC ]
News tagged with: #adobe analytics #kansas city #streaming platforms #7% increase #nielsen

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YouTube Adds TV Data From Nielsen to Its Reach Planner

YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek

[ AdWeek | 2019-11-20 18:20:54 UTC ]
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Fondazione LIA Rolls Out Accessible Publishing Program for Italy

With the cooperation of some 80 percent of Italy's publishing companies, the new Fondazione LIA program is establishing accessibility standards for books. The post Fondazione LIA Rolls Out Accessible Publishing Program for Italy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-11-19 11:30:18 UTC ]
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Bernardine Evaristo’s Girl, Woman, Other sells in 21 deals with TV auction underway

Following Bernardine Evaristo’s historic Booker Prize win, translation rights to her novel Girl, Woman, Other (Hamish Hamilton) have been snapped up in 21 territories. Continue reading at The Bookseller

[ The Bookseller | 2019-11-19 06:13:51 UTC ]
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TV series for Herron's Slough House with Gary Oldman

Mick Herron’s Slough House series is being adapted for television by Apple TV, with Gary Oldman cast in the role of Jackson Lamb. Continue reading at The Bookseller

[ The Bookseller | 2019-11-19 04:00:38 UTC ]
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How Conde Nast plans to make money from Instagram TV

Conde Nast has greenlit a half-dozen series for IGTV designed to anchor ad programs that will sew many different Facebook ad products together at once. The post How Conde Nast plans to make money from Instagram TV appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-11-18 05:01:31 UTC ]
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Felton’s ‘painfully funny history of Britain’ optioned for TV

Open Mike Productions, the production company behind “Live at the Apollo” and “The Last Leg”, has optioned journalist James Felton’s 52 Times Britain Was A Bellend (Sphere) for a comedy TV series. Continue reading at The Bookseller

[ The Bookseller | 2019-11-12 05:26:52 UTC ]
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Marshall's YA thriller optioned for film and TV

The team who launched the "Twilight" and "The Hunger Games" franchises have acquired the film and TV rights to Rules for Vanishing (Walker) by Kate Alice Marshall. Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 02:34:37 UTC ]
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Photos: Convergence TV Summit with Leading Minds

As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before. New streaming services are rapidly accelerating the evolution of the TV industry. At the Convergent TV summit, Adweek editors spoke with the innovators and leaders at the forefront of this... Continue reading at AdWeek

[ AdWeek | 2019-11-05 23:00:52 UTC ]
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Nielsen's top programs for Oct. 28-Nov. 3

A list of the top 20 prime-time programs in the Nielsen ratings for Oct. 28-Nov. 3 Continue reading at ABC News

[ ABC News | 2019-11-05 22:49:32 UTC ]
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Eve L. Ewing’s debut poetry collection is being adapted for TV.

I have no idea how one goes about adapting a poetry collection into a TV series, but it looks like I’ll find out soon—AMC Studios is creating an Afrofuturistic anthology series based on Eve L. Ewing’s debut collection Electric Arches. According to Shadow and Act, “The Electric Arches anthology... Continue reading at Literrary Hub

[ Literrary Hub | 2019-10-31 17:27:27 UTC ]
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Kin Is Bringing 5 Lifestyle Shows to Facebook Watch

Lifestyle entertainment company Kin unveiled a slate of five shows for video destination Facebook Watch. The partnership is part of the social network's efforts to pair publishers with creators and public figures. The first five shows are currently in production: Tia Mowry's Quick Fix Presents... Continue reading at AdWeek

[ AdWeek | 2019-10-30 18:10:00 UTC ]
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Rowman & Littlefield Has New Audiobook Program

Rowman & Littlefield Audio plans to release 35 audio titles this year and 50 in 2020 in subject areas that include history, self-help, business, and pop culture. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-29 04:00:00 UTC ]
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Publishing Trends to Watch in 2020

The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-24 12:50:31 UTC ]
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Direct Line Group is shifting digital ad spending to targeted TV ads

Insurance group Direct Line dumped a large chunk of its digital media for TV in 2017 and could move even more over. The company is one of the largest TV advertisers in the U.K. As Direct Line upped its spending on TV, the business cut the number of display and programmatic online video ads it... Continue reading at Digiday

[ Digiday | 2019-10-24 04:00:05 UTC ]
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Sharjah International Book Fair Expands Its Publishers Conference Program

In duration and scope, the 2019 edition of Sharjah International Book Fair's Publishers Conference is programmed for an audience from more than 80 markets. The post Sharjah International Book Fair Expands Its Publishers Conference Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-22 13:49:54 UTC ]
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Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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Maitlis' Airhead to become TV drama

"Newsnight" broadcaster Emily Maitlis' book Airhead: The Imperfect Art of Making News (Michael Joseph) will be adapted into a TV series to give viewers a glimpse of  “what making news is really like.” Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 09:50:10 UTC ]
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Facebook Watch Updates Its Initiative of Partnering Publishers With Creators

Facebook provided an update on an initiative it is testing, in which it partnered up digital publishers with creators and public figures with established communities on the social network to create exclusive video content for its Facebook Watch video destination. The test began in the U.S.... Continue reading at AdWeek

[ AdWeek | 2019-10-15 16:45:31 UTC ]
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What's on TV this week: 'Watchmen'

This week YouTube kicks off its book club series with a Malcolm Gladwell roundtable interview on Booktube. The MLB playoffs continue, and Netflix has a slew of new series. Movie fans can stream Hobbs & Shaw or snag Scarface in 4K on Ultra HD Blu-... Continue reading at Engadget

[ Engadget | 2019-10-15 02:05:00 UTC ]
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