Strategies for Entering the Latin American EdTech Market

Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
News tagged with: #latin america #top tips

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Children's 2016 print book market up 11.7% to date

The children's print book market is on course for an 11.7% increase to a full year value of £394m this year if sales continue at the same pace - making 2016 the biggest year for children's books for the third year in a row. Continue reading at The Bookseller

[ The Bookseller | 2016-09-28 00:00:00 UTC ]
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Robert Gottlieb: the editor who changed American literature

The man who ushered classics like Catch-22 into the world, Gottlieb has reason to brag. But in his new memoir Avid Reader he prefers to downplay the editor’s role Joseph Heller, the author of Catch-22, once gave an interview where he credited his editor with kicking his work into shape. After... Continue reading at The Guardian

[ The Guardian | 2016-09-27 00:00:00 UTC ]
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Amazon competitors left 'fighting for scraps' in ebook market

Amazon’s dominance in the UK ebook market is so huge that other competitors are left "fighting for scraps” tech entrepreneurs have said. Continue reading at The Bookseller

[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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Staff Pick: 'American Heiress' by Jeffrey Toobin

Reviews editor Annie Coreno recommends 'American Heiress' by Jeffrey Toobin, the story of the 1974 abduction of heiress Patty Hearst by the Symbionese Liberation Army. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-23 00:00:00 UTC ]
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Sainsbury's exits ebook market

Sainsbury’s is pulling out of the ebook market and closing its digital entertainment offer. Continue reading at The Bookseller

[ The Bookseller | 2016-09-21 00:00:00 UTC ]
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Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform

To promote Don Easton's latest book, Dundurn Press is releasing one of his previous titles for free on Wattpad. Can it produce new buyers? The post Marketing Experiment: A Canadian Publisher Spins an Old Title on a New Platform appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared #dundurn press #previous titles


Decline of Distributors to Christian Stores Reflects Market Trends

Following the closing of Send the Light Distribution (STL) this summer, the number of book distributors serving the Christian market has dropped to a new low. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-14 00:00:00 UTC ]
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Germany's Dmexco Conference Provides a 'Trail Map' for Marketers to Learn Ad-Tech

More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek

[ AdWeek | 2016-09-13 00:00:00 UTC ]
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How marketers are distributing 360-degree videos beyond YouTube and Facebook

In order to extend the reach of their VR content, brands like Google and Jack-In-The-Box are testing an approach of serving teaser content on a major publisher that directs viewers to their 360-degree video experience. And Agency Arnold Worldwide has been testing out the organic reach of new... Continue reading at Digiday

[ Digiday | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organic reach #facebook appeared #vr content #major publisher


Pew Report: Americans Still Love Libraries, Especially the Books

Overwhelmingly, Americans continue to view public libraries as vital to their communities, but as libraries adapt to the digital age, opinions differ over how books should be treated in the library. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pew report #love libraries #digital age


Quartz’s Jay Lauf: ‘Serving the reader first is central to our strategy’

Publishers around the world are trying to figure out how to benefit from social platforms and apps. In June, publishers from all over the world gathered at the Digiday Publishing Summit in Japan to discuss how they are growing internationally at scale. The post Quartz’s Jay Lauf: ‘Serving the... Continue reading at Digiday

[ Digiday | 2016-09-08 00:00:00 UTC ]
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A History of American Atheism: Leigh Eric Schmidt

Detailing atheists’ past of social exclusion, legal jeopardy, and other injustices, Schmidt explains how the group found their footing in a nation of a God-trusting, Bible-believing country in ‘Village Atheists.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-07 00:00:00 UTC ]
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My Job in 5: Giulia Mammana, marketing assistant, Maggioli

Describe your role I am a marketing and web marketing assistant at Maggioli Editore, one of the leading academic and professional publishers in Italy, producing both print and online books and magazines. As a marketing assistant, I perform a variety of daily tasks, including e-mail marketing,... Continue reading at The Bookseller

[ The Bookseller | 2016-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing assistant #leading academic #professional publishers #online books


Beijing Book Fair: Market Opportunities for Everyone

Overseas exhibitors were happy to see that the huge Chinese book market remains positive and open with business opportunities for different segments of the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #overseas exhibitors #business opportunities


Amazon to screen Gaiman's American Gods in the UK

The TV adaptation of Neil Gaiman’s American Gods will launch for Amazon Prime members in the UK, Germany, Austria and Japan in 2017. Continue reading at The Bookseller

[ The Bookseller | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv adaptation #neil gaiman


Japanese and American Publishing Executives Explore Closer Ties

A recent dinner in New York is seen as a first step in opening a new dialogue between the countries' publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
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Inside W Magazine’s glossy digital strategy

In the past year, W Magazine has grown its digital team from four to 16 people, with a focus on creating specific content not only for its website, but social platforms like Instagram and Facebook. With more than half of its website traffic coming through mobile, its publisher and chief revenue... Continue reading at Digiday

[ Digiday | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post inside #digital team #social platforms #consuming content


Growing Chinese journals market 'too big to ignore', PA report says

The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller

[ The Bookseller | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge shift #english-language journals #chinese publishers


São Paulo’s Book Fair: Brazil’s Bid for Hope in a Tough Market

Amid falling book production, sagging sales, low readership, and higher book prices, one of Brazil's key publishing events opens next week, the industry looking for ways forward. The post São Paulo’s Book Fair: Brazil’s Bid for Hope in a Tough Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
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Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert... Continue reading at Digiday

[ Digiday | 2016-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook video #great success #viral hits