‘Sticky Videos’ Help Online Publishers Boost Video Ad Viewability

Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences.   One recent tactic: using “sticky&rdq ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
News tagged with: #video advertising #bright spot #online publishers #increasingly experimenting

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'Where the Wild Things Are' celebrates its 50th anniversary (+video)

Maurice Sendak's 1963 children's classic 'Where the Wild Things Are' still tops polls as a favorite picture book and was adapted into a film in 2009. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wild things #maurice sendak #tops polls


Yahoo Goes Big With New Banner Ad Product

FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or... Continue reading at Digiday

[ Digiday | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post yahoo #targeted based #area dominated


Montgomery's vision of local journalism's future: 'skimming online content'

Local World's chairman, David Montgomery, has revealed his vision of the future role for journalists employed by his regional newspaper group.According to a Press Gazette report based on a sight of Monty's mission statement, a single journalist will fill a weekly paper by "skimming online... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
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Premium Publishers See Hope in 'Native' Sponsorships

Ad spending on sponsorships is growing faster than expected, as more premium publishers focus on selling customized, “native” digital executions, according to new figures from eMarketer. As display ad-buying becomes on the one ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #ad spending #growing faster


Mail Online targets £60m revenues in 2014

Publisher aims to continue 2013's 50% growth to hit point at which website's income would exceed newspapers' declineMail Online has set a target of making more than £60m in revenues in 2014, with executives saying it is close to more than offsetting revenue declines at the Daily Mail and Mail on... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tipping point #print newspapers #newspaper operations


FutureBook: libraries and publishers talk joint ventures

Collaboration between libraries and publishers in the only way forwards, panellists argued at The... Continue reading at The Bookseller

[ The Bookseller | 2013-11-21 00:00:00 UTC ]
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Ebooks need more attention from their publishers

The industry is supposedly embracing a digital future, but too scant attention is too often paid to the basics of organising ebooksThe bright hopes of digital publishing are gathered in London for the latest FutureBook conference and the future looks, well, familiar. As the new boss of... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie redmayne


Baltimore Sun parent company reorganizes publishing unit

Tribune Co. announced a restructuring of its publishing business Wednesday to focus on its digital efforts and streamline operations, resulting in nearly 700 job losses across the Chicago Tribune, Los Angeles Times and six other daily newspapers. Continue reading at Baltimore Sun

[ Baltimore Sun | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chicago tribune #digital efforts #streamline operations #daily newspapers


Walkley: three key skills for the publishing future

George Walkley, head of digital at Hachette UK, has defined the three essential, bedrock skills... Continue reading at The Bookseller

[ The Bookseller | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing future #hachette uk


Facebook Drives Massive New Surge Of Traffic To Publishers

Facebook has sent unprecedented levels of traffic to publishers across the internet in recent months, a dramatic and unexpected increase affecting a large range of sites serving a wide variety of content. According to data from the BuzzFeed Networ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent months #large range #wide variety


New publishing divisions for Macmillan Children's Books

Macmillan Children’s Books is creating two new publishing divisions—Macmillan Under... Continue reading at The Bookseller

[ The Bookseller | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children #publishing divisions


Tribune Publishing Cuts 700 Jobs as it Restructures

Tribune Co. chief executive officer Peter Liguori tells employees that “we have decided to unify the non-editorial functions of our publishing businesses,” but “creating these critical efficiencies and ensuring the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-editorial functions #publishing businesses


Traditional Publishers Are Struggling as Buying Goes Automated

No one expected publishing companies’ digital revenue to catch up to print overnight, but what does it say when that revenue stream at The New York Times Co., Tribune Co. and Time Inc. is already declining? All said so in their most rec ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional publishers #digital revenue #revenue stream


How Self-Publishing Led Amazon to German Ebook Dominance

In Germany, where fixed price laws demand a level playing field, Amazon's KDP gave its self-published authors an edge when it came to ebooks. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors


Alex Ferguson's errors join a grand publishing tradition

He hates making mistakes, but he's made an awful lot in his memoir. Luckily it's a venerable customIs there a special bad elf that creeps out in the pre-Christmas period to wreak havoc with would-be bestsellers? Novelist Helen Fielding and actor David Jason might be forgiven for thinking so,... Continue reading at The Guardian

[ The Guardian | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great care


Random House Partners with Pinterest Producing Online Bookstore Table

Random House has partnered with Pinterest to help users discover popular content. It pulls up a page that is a lot like browsing a table at a bookstore. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house


Yub spins out with $12M to boost, track in-store sales

Yub spun out of TrialPay on Monday with $12 million in funding to help boost online efforts aimed at driving consumers to purchases in bricks-and-mortar stores. The Mountain View company led by CEO Alex Rampell said that it already has some big retailers and restaurants, including Burger King,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile games #$12 million #bricks-and-mortar stores #big retailers


No Game Without Drama: Slovenia’s Publishing Industry in Turmoil

With one of Slovenia's two major publishing conglomerates up for auction, the industry fears the worst; readers, meanwhile, have rallied around a surprise bestseller. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #surprise bestseller


Duly Noted: John Oliver to leave The Daily Show (Video)

It's common practice for musical artists to create their own labels in order to dip into that part of the industry. However, even though it's, more or less, the same thing, New York Yankees shortstop Derek Jeter is taking the uncommon step of launching his own book publishing imprint, Jeter... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john oliver #duly noted #common practice #comedy central #daily show


Can Latin America’s Music Biz Still Teach Publishing Something?

The print book business in Latin America remains dominant, but digital is rising. Are there lessons to be learned from the music business? Several Argentine music pros weigh in. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #music business