The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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BuzzFeed's newest spin-off brand, As/Is, is debuting Tuesday to cover beauty and style with a focus on body positivity and celebrating individuality.As/Is is the latest effort by BuzzFeed to find new revenue models through lifestyle brands that not only generate content, but experiences and... Continue reading at Advertising Age
[ Advertising Age | 2018-03-06 00:00:00 UTC ]
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Hearst Magazines Digital Media and Us Weekly on why success in branded content depends on more than great creative. The post As Branded Content Moves to the Forefront, Trust and Accountability Remain Key appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-03-02 00:00:00 UTC ]
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Declining organic reach and increasingly demanding marketers have compelled publishers to spend more on branded-content distribution on Facebook. The post Declining Facebook reach squeezes publishers’ branded-content business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-22 00:00:00 UTC ]
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With some 4,000 titles produced annually and a yearly budget of some €4.5 million, the Slovenian Book Agency will helm the organization of Slovenia's program as Frankfurter Buchmesse's 2022 Guest of Honor. The post Slovenia Named Frankfurter Buchmesse Guest of Honor 2022 appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-20 00:00:00 UTC ]
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A change Facebook made to its branded-content guidelines has scrambled several publishers' distribution strategies. The post Facebook’s new branded-content guidelines will force some publishers to abandon a business model appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-12 00:00:00 UTC ]
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We talked to New York’s former First Lady about her newest project, New York Makers. The post Silda Wall Spitzer Tells Us Why She Launched a Publishing Brand appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-08 00:00:00 UTC ]
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The 2018 jury for Germany's top literary prize includes literary critics, authors, a bookseller, and a former publisher. The winner will be announced on October 8. The post The German Book Prize Academy Announces Its 2018 Jury in Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-08 00:00:00 UTC ]
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The Italian culture minister says the agreement with Frankfurter Buchmesse 'affirms the worldwide appreciation of our creative industry and effectively shows its vitality, cultural strength, and economic value.' The post Italy Announced in Rome as Frankfurter Buchmesse 2023 Guest of Honor... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-02-05 00:00:00 UTC ]
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Author and founder of the BuyMeOnce website Tara Button was a shopaholic until she fell in love with a Le Creuset pot. Now disposable is a dirty wordForget retail therapy. It’s so yesterday. Avoiding frequent visits to the shops is a better way to serenity, claims a book published this week,... Continue reading at The Guardian
[ The Guardian | 2018-02-04 00:00:00 UTC ]
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Blackadder actor Tony Robinson has expressed his anger at Bristol councillors over their plans to close 17 of the city's libraries, calling them "stupid bastards" on social media. Continue reading at The Bookseller
[ The Bookseller | 2018-02-02 00:00:00 UTC ]
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Publishers were able to make decent money on Facebook by making and selling custom videos for advertisers, but that could soon change. The post Facebook news-feed changes will cut into publishers’ branded-content revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-22 00:00:00 UTC ]
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The New York office of the Frankfurter Buchmesse, together with Publishing Perspectives, will host the first two-day Children’s Books Salon in New York City on January 23–24, 2018. The post Frankfurter Buchmesse New York’s Inaugural Children’s Books Salon to Take Place January 23-24 appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-18 00:00:00 UTC ]
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In 2017 the marginal growth was propelled not by breakout bestsellers, but by undervalued—perhaps literally—midlist writers. Continue reading at The Bookseller
[ The Bookseller | 2018-01-15 00:00:00 UTC ]
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Facebook said today it will tweak the algorithms that control content in users’ news feeds to show more things that have been shared by friends and family, and less content from advertisers and publishers. The news feed, CEO Mark Zuckerberg said, will show less “passive content” that invites... Continue reading at Fast Company
[ Fast Company | 2018-01-12 00:00:00 UTC ]
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Mark Zuckerberg is upending the News Feed, what people see on Facebook every day, in a way that will boost posts from friends, while downplaying messages from brands and media companies, even video posts.The Facebook CEO announced the changes on the social network on Thursday evening, and it... Continue reading at Advertising Age
[ Advertising Age | 2018-01-12 00:00:00 UTC ]
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After more than a decade of visits to CES, the tech-focused publisher will help Vogue, Allure and Bon Appetit show off their tech-y sides to advertisers. The post Why Wired is hosting its Conde Nast sister brands at CES this year appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-09 00:00:00 UTC ]
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Photographer Terry Richardson, whose often risqu images have been featured in A-list fashion magazines as well as in ad campaigns for leading fashion brands, is under investigation by the New York Police Department, according to a report that appears in this morning's Daily News. The paper's... Continue reading at Advertising Age
[ Advertising Age | 2018-01-03 00:00:00 UTC ]
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Snap announced recently that it planned to separate feeds from real-life friends from those of publishers and influencers. For brands, this is a rude awakening.It's clear social media has changed the roles of friends, just like it's changed the role of brands. The average person on Facebook has... Continue reading at Advertising Age
[ Advertising Age | 2017-12-04 00:00:00 UTC ]
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Peters Fraser + Dunlop (PFD) and Curtis Brown both sewed up 17 deals apiece in the latest edition of The Bookseller’s Rights Report, which covers the heavy trading months of August, September and October. Continue reading at The Bookseller
[ The Bookseller | 2017-12-04 00:00:00 UTC ]
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Egmont and the Mr Men and Little Miss brand owner, Sanrio, have introduced an “ingenious” new character to the universe, Little Miss Inventor. Continue reading at The Bookseller
[ The Bookseller | 2017-11-23 00:00:00 UTC ]
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