Springer Nature extends ResearchGate content sharing pilot

Springer Nature is extending its content sharing pilot with site ResearchGate, originally launched in March, with a new phase that will see the publisher roll out four times as much content on the platform. Continue reading at 'The Bookseller'

[ The Bookseller | 2019-07-11 04:52:05 UTC ]
News tagged with: #originally launched #springer nature

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How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
More news stories like this | News stories tagged with: #sell content #effective ways #make money #publishing industry

Joel Rickett shares 'magic' behind Charles Mackesy’s bestselling début

Ebury m.d. Joel Rickett has revealed the “magic” and “logistical challenges” behind the bestselling debut The Boy, The Mole, The Fox and The Horse Continue reading at The Bookseller

[ The Bookseller | 2019-12-11 05:51:12 UTC ]
More news stories like this | News stories tagged with: #joel rickett #logistical challenges

'It's never too early to share a book', says Paul Howard-Jones at Annual BookTrust lecture

Educational neuroscientist and Channel 4’s "The Secret Lives of Five Year Olds" expert Paul Howard-Jones has urged parents to read to their children to boost youngsters’ maths skills, in the Annual BookTrust Lecture. Continue reading at The Bookseller

[ The Bookseller | 2019-11-20 12:52:17 UTC ]
More news stories like this | News stories tagged with: #secret lives

Rioters Share Surprising Secrets: The Harry Potter Confessions

So many readers have a personal connection to the Harry Potter series, some of them weirder than others. Here, Rioters spill their Harry Potter confessions. Continue reading at Book Riot

[ Book Riot | 2019-11-18 11:34:09 UTC ]
More news stories like this | News stories tagged with: #personal connection #harry potter

Analytics Firm Parse.ly Expands to Track How Content Drives Conversions

The content analytics company Parse.ly has long captivated publishers with its intuitive dashboard to track how articles perform. In October, the 10-year-old company added functionality that tracks conversions. Parse.ly clients can now analyze the type of content people read before they... Continue reading at Folio Magazine

[ Folio Magazine | 2019-11-11 21:36:26 UTC ]
More news stories like this | News stories tagged with: #ad blockers #advertising side #big thing #full interview #digital media

The eight stalwart progressives who shared one Senate desk

Sen. Sherrod Brown tells the stories of his predecessors at Desk 88 on the Senate floor. Continue reading at The Washington Post

[ The Washington Post | 2019-11-08 13:51:36 UTC ]
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Washington Post spills contents of anti-Trump tell-all

The Washington Post has revealed the anonymous author behind forthcoming tell-all A Warning has claimed the US president is so unfit for office that a number of fellow administration officials contemplated resigning together in "a midnight self-massacre" but ultimately decided against it. Continue reading at The Bookseller

[ The Bookseller | 2019-11-08 09:05:26 UTC ]
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PRH extends Grantham Book Services site lease until 2029

Penguin Random House UK has extended its lease on its Grantham Book Services distribution site until 2029. Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 13:00:30 UTC ]
More news stories like this | News stories tagged with: #penguin random house

Europa Editions shares extract from latest Elena Ferrante novel

Europa Editions has shared an extract from Elena Ferrante’s new novel, The Lying Life of Adults, as enthusiastic reviews in Italy pile in ahead of publication day. Continue reading at The Bookseller

[ The Bookseller | 2019-11-06 12:13:36 UTC ]
More news stories like this | News stories tagged with: #europa editions #lying life #publication day

A decorated Marine, badly injured in Afghanistan, shares his hard road to recovery

In his memoir, says Medal of Honor winner Kyle Carpenter, he wants to offer hope. Continue reading at The Washington Post

[ The Washington Post | 2019-10-31 21:42:22 UTC ]
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At Sharjah’s Conference: Seven African Projects Share in $170,000 Innovation Fund

The new African Publishing Innovation Fund created by Dubai Cares and the International Publishers Association is making its first round of grants to African publishers. The post At Sharjah’s Conference: Seven African Projects Share in $170,000 Innovation Fund appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-29 08:03:22 UTC ]
More news stories like this | News stories tagged with: #dubai cares #african publishers #publishers association

Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | News stories tagged with: #senior director #ab inbev #ll continue #hard lemonade #nielsen data #bon viv #nielsen

Nature of change

Last month, news firms with a combined audience of more than a billion united to put climage change on the agenda. Here’s why... Continue reading at The Bookseller

[ The Bookseller | 2019-10-16 00:25:41 UTC ]
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In Rare Tie, the 2019 Booker Prize Will Be Shared

Canadian novelist Margaret Atwood and British author Bernadine Evaristo won the 2019 Booker Prize and will splite the prize money. Continue reading at Book Riot

[ Book Riot | 2019-10-15 11:38:46 UTC ]
More news stories like this | News stories tagged with: #prize money #british author

Julie Andrews shares a behind-the-scenes look at the opening sequence of ‘The Sound of Music’

In this excerpt from her memoir “Home Work,” Andrews looks back at one of her most iconic scenes. Continue reading at The Washington Post

[ The Washington Post | 2019-10-12 13:00:00 UTC ]
More news stories like this | News stories tagged with: #opening sequence #memoir

From TMZ to ESPN, content deals stream in for Quibi's 'Daily Essentials'

When DreamWorks founder Jeffrey Katzenberg and former Hewlett-Packard and eBay CEO Meg Whitman announced the idea for Quibi last year, there was debate over whether millennials and Gen Zers would cash in on a mobile-only platform streaming shows lasting for 10 minutes or less. One thing is for... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 22:09:18 UTC ]
More news stories like this | News stories tagged with: #investigative journalism #steven spielberg #justin timberlake #idris elba #marvelous mrs #anthology

Adapt or fail: The shifting nature and evolution of customer identity

In the past, the customer journey was thought to be, or at least accepted as, primarily linear — meaning customers followed a predictable path to purchase over and over. For example, an individual might see a commercial, research the product online and head into the store to purchase it. It... Continue reading at Advertising Age

[ Advertising Age | 2019-10-10 14:00:00 UTC ]
More news stories like this | News stories tagged with: #making sense #marketing ecosystem #marketing strategy #innovative methods #reach audiences #digital content

Canongate scoops new nature writing The Oak Papers

Canongate is publishing a meditation on the natural world based on one man’s relationship with a tree, The Oak Papers by James Canton. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 08:58:23 UTC ]
More news stories like this | News stories tagged with: #canongate scoops #nature writing