Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
News tagged with:
#social distribution
#user experience
TikTok is rolling out a toolset that lets users label posts that have been created or enhanced by artificial intelligence. This move comes after the social media giant added a number of filters for video uploads that made heavy use of AI, and an image generator to help create unique backgrounds.... Continue reading at Engadget
[ Engadget | 2023-09-19 15:45:36 UTC ]
More news stories like this | All news stories tagged with:
#scholastic
Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian
[ The Guardian | 2023-09-11 17:08:53 UTC ]
More news stories like this | All news stories tagged with:
#kindle
#self-publish
#beginning today
#company announced
In Alissa Hattman’s debut novel Sift, the world, at first, appears hostile to life, nearly uninhabitable. Skies darken with toxins and smoke. Food, especially produce, is scarce. Drinking water is limited, a result of rivers and other natural bodies that have been poisoned. Fires rage and a... Continue reading at Electric Literature
[ Electric Literature | 2023-09-05 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#debut novel
#electric literature
A great spaceship can make a science fiction story soar. See if you can guess which stories these famous spaceships belong to. Continue reading at Book Riot
[ Book Riot | 2023-09-05 10:36:00 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
The much-acclaimed Irish author of Small Things Like These on her quietly devastating new story and why George Saunders wouldn’t read it aloud for a podcastClaire Keegan’s five books to date run to just 700 pages and some 140,000 words. “I love to see prose being written economically,” she tells... Continue reading at The Guardian
[ The Guardian | 2023-09-02 17:00:10 UTC ]
More news stories like this | All news stories tagged with:
#irish author
#stay quiet
#devastating effect
#things happen
#creative writing
#decade ago
Aurora Mattia’s debut novel The Fifth Wound is a fantastical journey through the formulation of one trans woman’s truth. Mattia’s own recapitulation as protagonist Aurora aka @silicone_angel bridges the gap between ancient Greece, Covid-era Brooklyn, and the rolling fields of Iowa searching to... Continue reading at Electric Literature
[ Electric Literature | 2023-09-01 11:00:00 UTC ]
More news stories like this | All news stories tagged with:
#debut novel
#electric literature
#ancient greece
#trans woman
The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget
[ Engadget | 2023-08-31 17:02:25 UTC ]
More news stories like this | All news stories tagged with:
#graphic novel
#memoir
#class-action lawsuit
#sarah silverman
#published works
#rising number
A lecturer in English literature gets her students to examine children’s books through the lens of race, class and sexuality. Continue reading at The Conversation
[ The Conversation | 2023-08-29 12:24:41 UTC ]
More news stories like this | All news stories tagged with:
#english literature
#favorite children
The Principal Foundation and the Center for Fiction are teaming up with French independent publisher Short Édition on a short story contest meant to entice readers to consider the almighty dollar through “the universal art form of storytelling.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#short stories
#independent publisher
#entice readers
At halftime of this year’s Super Bowl, the marquee game of the NFL season, the Kansas City Chiefs trailed the Philadelphia Eagles 24-14 in Glendale, Arizona. What transpired next was the latest remarkable comeback in the career of Chiefs quarterback Patrick Mahomes, one of the most compelling... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-24 09:55:25 UTC ]
More news stories like this | All news stories tagged with:
#super bowl
#patrick mahomes
#nfl season
Story windows are something you can find at libraries and are similar to story walks, but what are they? One writer explores. Continue reading at Book Riot
[ Book Riot | 2023-08-18 10:33:00 UTC ]
More news stories like this | All news stories tagged with:
#libraries
#writer explores
Readers respond to Baillie Gifford’s sponsorship of the Edinburgh book festival and threats by authors to boycott itRegarding your article (Authors threaten boycott of Edinburgh book festival over sponsors’ fossil fuel links, 11 August), collaboration and creativity are key to addressing the... Continue reading at The Guardian
[ The Guardian | 2023-08-15 15:13:57 UTC ]
More news stories like this | All news stories tagged with:
#book festival
#publishing community
#climate emergency
#baillie gifford
#readers respond
An open letter signed by more than 50 authors including Zadie Smith, Ali Smith and Katherine Rundell calls for investment firm Baillie Gifford to be dropped as main sponsor for 2024Authors including Zadie Smith, Ali Smith and Katherine Rundell have called on the Edinburgh International book... Continue reading at The Guardian
[ The Guardian | 2023-08-11 12:45:25 UTC ]
More news stories like this | All news stories tagged with:
#book festival
#literary festival
#fossil fuels
#katherine rundell
#ali smith
#lead sponsor
Share that link right now or ruin your reading life! Do it, do it now! Or, a brief history of chain letters. Continue reading at Book Riot
[ Book Riot | 2023-08-07 10:36:00 UTC ]
More news stories like this | All news stories tagged with:
#good book
#reading life
Elon Musk and X, the site formerly known as Twitter, are in more legal trouble. The Agence France-Presse (AFP) is suing X for not engaging in discussions about payment to the French publisher in exchange for its articles appearing on the platform. In 2019, France passed neighboring rights... Continue reading at Engadget
[ Engadget | 2023-08-03 10:55:01 UTC ]
More news stories like this | All news stories tagged with:
#french publisher
#copyright law
#news content
#digital platforms
#law requires
#content produced
#elon musk
#fair agreement
The short stories in Jamel Brinkley's second collection, 'Witness,' don't just reveal stories of violence, gentrification and racism — they put you inside them. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-01 13:00:50 UTC ]
More news stories like this | All news stories tagged with:
#short stories
#short-story writer
#jamel brinkley
Defamation trial hears Mark Willacy criticised ‘Murdoch’s people’ in email to confidential source after Daily Telegraph questioned reports on ex-commandoFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe ABC... Continue reading at The Guardian
[ The Guardian | 2023-08-01 05:44:11 UTC ]
More news stories like this | All news stories tagged with:
#news corp
#guardian australia
#news reports
#award-winning journalist
#federal court
#free app
#latest updatesget
#court hears
#free morning
#email exchange
Will These Stories Ever Be the Same? A Korean Translator’s Misgivings, by Ha-yun Jung Essay [email protected] Mon, 07/31/2023 - 17:32 Photo by Daniel Bernard / UnsplashA translator discovers that an author—whom she has translated and admired for so... Continue reading at World Literature Today
[ World Literature Today | 2023-07-31 22:32:27 UTC ]
More news stories like this | All news stories tagged with:
#major opportunity
#opinion pieces
#small piece
Stories Are All about Taking up Space: A Conversation with Ekemini Pius, by Darlington Chibueze Anuonye Interviews [email protected] Thu, 07/20/2023 - 15:08 Photo by Offlong EkpenyongThe first week of July, the Caine Prize for African Writing... Continue reading at World Literature Today
[ World Literature Today | 2023-07-20 20:08:39 UTC ]
More news stories like this | All news stories tagged with:
#short stories
#debut novel
#nnedi okorafor
#collective memory
#final version
#editorial process
Literary Hub is pleased to reveal the cover for Marrying Friends, the forthcoming collection of short stories from Mary Rechner, which will be published by Propeller Books in October. Here’s a bit about the book from the publisher: When her troubled husband dies unexpectedly, mercurial Therese... Continue reading at Literrary Hub
[ Literrary Hub | 2023-07-11 15:00:43 UTC ]
More news stories like this | All news stories tagged with:
#short stories
#competing desires
#literary hub
#forthcoming collection