Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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By Dr Oliver Tearle (Loughborough University) Shirley Jackson (1916-65) wrote six novels and around two hundred short stories during her brief career. Probably best-known for her novel The Haunting of Hill House and her oft-anthologised short story ‘The Lottery’, Jackson was a writer with a... Continue reading at Interesting Literature
[ Interesting Literature | 2023-03-25 18:00:23 UTC ]
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Millie Bobby Brown of 'Stranger Things' will release her debut novel later this year. 'Nineteen Steps' is inspired by her grandma's experiences during WWII. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-03-24 22:14:27 UTC ]
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Mark Dawidziak, author of the new biography 'A Mystery of Mysteries: The Death and Life of Edgar Allan Poe,' recommends 10 must-read tales by the master of the macabre. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-23 04:00:00 UTC ]
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For so long, it seemed that readers were only interested in the experiences of people like me if we were traumatised, not triumphant – and I internalised this as an indisputable factGet our weekend culture and lifestyle emailI can’t pinpoint exactly when I started imagining myself in the stories... Continue reading at The Guardian
[ The Guardian | 2023-03-18 19:00:19 UTC ]
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Author and publisher Rick Riordan reflects on half a decade of exceptional storytelling. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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By Dr Oliver Tearle (Loughborough University) In a short life beset by ill health, the American writer Flannery O’Connor (1925-64) wrote two novels, Wise Blood (1952) and The Violent Bear It Away (1960). But it is for her short stories, many of which were collected in just two volumes, that […] Continue reading at Interesting Literature
[ Interesting Literature | 2023-03-14 18:00:54 UTC ]
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These linked short stories are a great way to discover an author's style, and a thrill for folks who love a good Easter egg. Continue reading at Book Riot
[ Book Riot | 2023-03-13 10:33:00 UTC ]
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If you want a little shot of sadness, here are some of the best sad short stories to get the emotions flowing in no time! Continue reading at Book Riot
[ Book Riot | 2023-03-08 11:36:00 UTC ]
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If the literary landscape of the early twentieth century, at least when it comes to short stories, is dominated by Anglophone writers like Katherine Mansfield, James Joyce, and Virginia Woolf, then the mid-twentieth century arguably belongs to the Latin American writers who helped to move the... Continue reading at Interesting Literature
[ Interesting Literature | 2023-03-05 18:00:38 UTC ]
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Tracey Rose Peyton is the guest. She is the author of the debut novel Night Wherever We Go, available from Ecco Books. Subscribe and download the episode, wherever you get your podcasts! From the episode: Brad Listi: This book really brought into focus for me the awful risks and costs of... Continue reading at Literrary Hub
[ Literrary Hub | 2023-03-03 09:53:42 UTC ]
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Children: choose your fighter. In the red corner: evangelist actor, “loving husband,” and new children’s book author Kirk Cameron, who had a crowd of “hundreds” at his Christian-themed children’s book reading in Hendersonville, Tennessee, over the weekend, after conceiving of the “wholesome”... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-27 15:51:22 UTC ]
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Twenty stories written under a pseudonym and never before attributed to Pratchett, who died in 2015, will be released this year by TransworldA collection of newly rediscovered short stories by Terry Pratchett, originally written under a pseudonym, are to be published later this year.The 20 tales... Continue reading at The Guardian
[ The Guardian | 2023-02-27 14:52:08 UTC ]
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Taiwan's program at Bologna Children's Book Fair features award-winning illustrators and events including an 'illustration concert.' Sponsored. The post At Bologna: The ‘Taiwan Stories Market’ Program appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-27 10:56:29 UTC ]
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In a case of life (or something) imitating art, an award-winning publisher of science fiction says it’s being overrun with AI-generated work. Clarkesworld Magazine is no stranger to tales of artificial intelligence impacting society, but in a sad and wild case of life imitating art, the Hugo... Continue reading at Fast Company
[ Fast Company | 2023-02-21 09:59:00 UTC ]
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After almost hitting the 100-day mark on the picket line, HarperCollins Union members (UAW 2110) have agreed to a tentative deal with management. According to this tweet, yesterday, employees expect to return to work on February 21. Big News!!! We have voted to ratfiy the contract and will be... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-17 16:54:37 UTC ]
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Audiobook subscription company Storytel cites a 22-percent increase year over year, at 3.2 billion Swedish kronor. The post Storytel Touts Q4 Results in a ‘Truly Remarkable Year’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-17 13:56:54 UTC ]
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A century ago, on February 18, 1923, the first issue of Weird Tales appeared on American newsstands. Subtitled “The Unique Magazine,” it was, as the Encyclopedia of Science Fiction puts it, “the first pulp magazine to specialize in supernatural and occult fiction,” including horror, fantasy,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-17 09:56:46 UTC ]
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Stan’s new series adapted Rebecca Starford’s memoir gives brutal and honest insight into the consequences of bullying. Continue reading at The Conversation
[ The Conversation | 2023-02-17 02:14:58 UTC ]
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Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek
[ AdWeek | 2023-02-08 19:41:19 UTC ]
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Family memoirs are never about one thing. There’s always a compelling domestic story; in her new memoir, The Critic’s Daughter, Priscilla Gilman tells a fascinating story about her dynamic parents and the literary world that they inhabited. But good memoirs always involve a secondary subplot (or... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-06 09:54:35 UTC ]
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