Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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The awards recognize the best in Canadian books across 7 categories in both English and French. Other winners include Kyo Maclear, Hannah Green and Cliff Cardinal. Continue reading at CBC
[ CBC | 2023-11-08 12:00:00 UTC ]
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“The world here beats faster than a hummingbird’s wings,” writes Alexandra Chang in her new collection Tomb Sweeping. Chang, the author of Days of Distraction and a National Book Foundation 5 Under 35 recipient, writes poignantly about tenuous connection. In these stories, a wealthy housewife... Continue reading at Electric Literature
[ Electric Literature | 2023-11-02 11:00:00 UTC ]
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Stephanie Land's second memoir, 'Class,' a sequel to her blockbuster debut, 'Maid,' follows her journey to get an education — and holds readers at a distance. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-31 10:00:21 UTC ]
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T. Martin Bennett’s new historical novel looks at World War II from the perspective of the Japanese pilot who led the attack on Pearl Harbor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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With Halloween around the corner, Gilbert Cruz talks to the Book Review editors Tina Jordan and Sadie Stein about their favorite creepy books. Continue reading at The New York Times
[ The New York Times | 2023-10-27 15:52:21 UTC ]
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The ghost story is one of the most vibrant modes in U.S. American literature today. But why are ghost stories still relevant? Continue reading at Book Riot
[ Book Riot | 2023-10-26 10:35:00 UTC ]
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The leaves are amassing, the skeletons are out, and enormous bags of candy fill the grocery store aisles and threaten to spill their chocolates right into your mouth, through absolutely no fault of your own. Yep, it’s officially spooky season. But if you still need some help getting into the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-23 16:13:33 UTC ]
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From her Louisiana roots to the quasi-imprisonment of her conservatorship, Britney Spears' 'The Woman in Me' paints the pop star's life as a Victorian nightmare. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-20 20:46:28 UTC ]
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The book shares secrets – Mantel’s own alongside those of the writers, historical figures and places she describes. Continue reading at The Conversation
[ The Conversation | 2023-10-19 14:40:38 UTC ]
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Patience, Perspective, and the Power of Story: An Interview with Toni Ann Johnson, by Scott LaMascus Interviews [email protected] Mon, 10/16/2023 - 13:46 Storyteller Toni Ann Johnson uses her skills as an actor, playwright, and fiction writer to... Continue reading at World Literature Today
[ World Literature Today | 2023-10-16 18:46:19 UTC ]
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These Halloween short stories are free to read online! They're deliciously unsettling, genre-bending, emotional, and even humorous. Continue reading at Book Riot
[ Book Riot | 2023-10-16 10:33:00 UTC ]
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A new collection of her novels and stories is a showcase for a science fiction pioneer. Continue reading at The New York Times
[ The New York Times | 2023-10-08 09:00:34 UTC ]
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It’s 40 years since The Colour of Magic hit the shelves. As newly unearthed short stories are published, fans and friends celebrate the late author’s enduring legacy“Of all the dead authors in the world, Terry Pratchett is the most alive,” said John Lloyd at the author’s memorial in 2015. This... Continue reading at The Guardian
[ The Guardian | 2023-10-07 10:00:09 UTC ]
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Horror fans, this is the month where we all grow into our full power, and October is choc full of great new horror book releases, including Out There Screaming: An Anthology of New Black Horror edited by Jordan Peele. Continue reading at Book Riot
[ Book Riot | 2023-10-06 10:31:00 UTC ]
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The Paris bookstore Chantelivre, owned by publisher L’École des Loisirs, has opened a 'House of Stories' where kids engage with narratives. The post Children’s Books Edition: L’École des Loisirs’ New ‘House of Stories’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-29 12:25:13 UTC ]
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It occurred at, of all places, a local tapas bar. I was sitting with a group of other Brooklyn moms when someone mentioned that my debut novel was going to be published soon. Everyone congratulated me and asked what the book was about, so I gave them a brief rundown: a group of teenage girls […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-28 08:55:40 UTC ]
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The UEA creative writing lecturer won for Comorbidities, which judging chair Reeta Chakrabarti called a ‘sparkling gem’ that tackles serious issues with a ‘light and wry touch’• Read the story belowNaomi Wood has won the 2023 BBC national short story award for Comorbidities, a story about a... Continue reading at The Guardian
[ The Guardian | 2023-09-26 19:00:36 UTC ]
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“I would like not to be a hermit,” the former White House aide says upon the publication of a memoir about her journey down a political rabbit hole. Continue reading at The New York Times
[ The New York Times | 2023-09-23 12:54:00 UTC ]
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The Pacific Northwest Booksellers Association concluded its Fall Tradeshow in Portland, Ore., with an author breakfast and bookseller education programming. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-22 04:00:00 UTC ]
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A 12-page excerpt of the new graphic adaptation of historian C.L.R. James’s 1934 play about the Haitian Revolution by Nic Watts and Sakina Karimjee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-20 04:00:00 UTC ]
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