Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story

Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
News tagged with: #social distribution #user experience

Other news stories related to: "Sponsored Content Needs More Than Good Storytelling, It Needs a Good Story"

Pedro Almodóvar to Publish Story Collection with HarperVia in September

HarperVia will publish 'The Last Dream,' the debut collection of short stories by Spanish film director Pedro Almodóvar, translated from the Spanish by Frank Wynne, on September 24, in print and audiobook formats. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-29 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #short stories #audiobook #audiobook formats #debut collection #pedro almodvar

Beyond cliche and condescension: we need new stories about ‘The North’

Barnsley-born poet and novelist Andrew Macmillan on the assumptions and misconceptions that shape our national narratives of the north of England – and the new authors covering fresh groundI’ve lived all my life in the north of England; in Barnsley for 18 years, then Lancaster, then Barnsley... Continue reading at The Guardian

[ The Guardian | 2024-01-27 09:00:31 UTC ]
More news stories like this | All news stories tagged with: #macmillan

Book Review: ‘Burn Man: Selected Stories,’ by Mark Anthony Jarman

The anthology “Burn Man” selects from decades of Mark Anthony Jarman’s work, bringing the writer’s lush and searing stories to new readers. Continue reading at The New York Times

[ The New York Times | 2024-01-14 10:00:16 UTC ]
More news stories like this | All news stories tagged with: #anthology #selected stories #book review

A Rush of Indian Stories: A Review of Redolent Rush, by Dustin Pickering

A Rush of Indian Stories: A Review of Redolent Rush, by Dustin Pickering Book Reviews [email protected] Mon, 01/08/2024 - 14:12 In Redolent Rush, a recent short fiction collection published by Hawakal, based in New Delhi, India, we have nineteen... Continue reading at World Literature Today

[ World Literature Today | 2024-01-08 20:12:06 UTC ]
More news stories like this | All news stories tagged with: #short stories #memoir #social criticism

Your Guide to Reading More Short Stories and Anthologies

Short stories and anthologies can open up new horizons in reading. If you want to explore more short fiction, here are some tips. Continue reading at Book Riot

[ Book Riot | 2024-01-08 11:32:00 UTC ]
More news stories like this | All news stories tagged with: #short stories #short fiction

Panel Mania: 'Lunar New Year Love Story' by Gene Luen Yang and LeUyen Pham

Gene Luen Yang and artist LeUyen Pham’s new YA graphic novel 'Lunar New Year Love Story' is a charming, funny, supernatural tale of teenagers navigating romance and tough family issues in the Asian American community. An eight page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-03 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #ya graphic

The Top 10 Book Business News Stories of 2023

The book business in 2023 in a nutshell: Amazon got hit with a federal antitrust lawsuit, Scholastic got mired in a censorship controversy, Simon & Schuster finally found a buyer, AI fever gripped the book business, and publishers stepped up to book bans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-29 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #book business #scholastic #book bans #censorship controversy

The Top 10 Comics Stories of 2023

More growth in the seemingly unstoppable manga category and the ongoing struggles of librarians and comics retailers were among our most read stories on comics and graphic novels this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-20 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #manga #graphic novels #read stories #comics retailers

7 Short Story Collection Recommendations Based on TV Shows You Know and Love

In talking about my debut story collection, House Gone Quiet, with friends and family, I’ve often found myself pitching the merits of the short story form itself. Due to habit or book marketing or a lack of exposure, it’s simply the case that most fiction readers who enter a bookstore are... Continue reading at Electric Literature

[ Electric Literature | 2023-12-19 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #bookstore #electric literature #book marketing #tv shows #love appeared

The 10 Most Popular Lit Hub Stories of the Year

The literary world may have a complicated relationship to popularity—see every literary novelist’s love/hate (and almost always unrequited) relationship with the bestseller list—but the internet does not. Simply: it’s good to be read, and so we thank you, our readers, for consuming, commenting... Continue reading at Literrary Hub

[ Literrary Hub | 2023-12-18 09:52:49 UTC ]
More news stories like this | All news stories tagged with: #literary world #literary hub #bestseller list— #complicated relationship

PW’s Top 10 Religion Stories of 2023

From a look at how bestselling novelist Colleen Hoover is fueling interest in contemporary Christian fiction to interviews with evangelical superstars David Platt and Beth Moore, here are PW’s most-read religion stories of 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-13 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #christian fiction #beth moore

2023 in books: Protests, bannings and the rise of AI helped shape the story of publishing

The publishing world made plenty of news in 2023, but not only because of the books themselves Continue reading at ABC News

[ ABC News | 2023-12-08 14:55:07 UTC ]
More news stories like this | All news stories tagged with: #publishing world

The Top 10 Library Stories of 2023

PW looks back at the library stories that captivated the publishing world this year, and what they portend for 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-08 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing world #library stories

Holiday Book Sales Have Another Good Week

Holiday sales of print books followed a small increase over Thanksgiving week with a 4.2% gain last week over the week ended December 3, 2022, at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-12-07 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #circana bookscan #2% gain #small increase #print books #holiday sales #thanksgiving week #good week

Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | All news stories tagged with: #conde nast #general manager #vice president #today announced #advertising industry #executive team

Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian

[ The Guardian | 2023-11-25 16:00:53 UTC ]
More news stories like this | All news stories tagged with: #digital content #university libraries #larry page #printed books

A Summary and Analysis of Flannery O’Connor’s ‘Good Country People’

By Dr Oliver Tearle (Loughborough University) ‘Good Country People’ is one of the best-known and most widely studied short stories by Flannery O’Connor (1925-64). The story, which focuses on a woman with a wooden leg who is befriended by a young and innocent-seeming bible salesman, takes in many... Continue reading at Interesting Literature

[ Interesting Literature | 2023-11-20 15:00:15 UTC ]
More news stories like this | All news stories tagged with: #short stories

‘Going Infinite’ Audiobook Review: Michael Lewis Tells His Own Story of Sam Bankman-Fried

“Going Infinite” may have missed the big takeaway, but it offers at least one undeniable pleasure: deep access. Continue reading at The New York Times

[ The New York Times | 2023-11-17 14:25:02 UTC ]
More news stories like this | All news stories tagged with: #audiobook #big takeaway #sam bankman-fried #audiobook review

IAC and News Corp call out generative AI companies for scraping their content without compensation

During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday

[ Digiday | 2023-11-17 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #news corp