Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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The ‘story’ being told by FEP book industry data, says Enrico Turrin, shows a stable, post-pandemic book market across Europe. By Brianna Robles | @breesharraine uring the opening day (October 16) of the Frankfurt Book Fair, the Federation of European Publishers (FEP) presented key data about... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-17 07:37:57 UTC ]
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"What blooded me as a really feral reader in college was the discovery of short story collections." Continue reading at Book Riot
[ Book Riot | 2024-10-09 14:30:00 UTC ]
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I highlighted Luis Jaramillo’s first book, the short story collection The Doctor’s Wife—a gathering of 91 ultra-short chapters, some as brief as a sentence, that add up to a portrait of a family—as a best book of 2012 for NPR. His first novel further reveals his wide-ranging literary talents.... Continue reading at Literrary Hub
[ Literrary Hub | 2024-10-08 08:55:05 UTC ]
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In 1993, I published my first decent story in a literary journal and a few months later received a letter from an agent whose name I recognized. I’d written short stories in college classes, sent them off, and typically the only thing that came back was a rejection, housed in the... Continue reading at Electric Literature
[ Electric Literature | 2024-10-01 11:10:00 UTC ]
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PW Talks with Lawrence Schimel, host of Frankfurt’s second annual children’s publishing conference. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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California Governor Gavin Newsom has signed AB 2426, a new law that requires digital marketplaces to make clearer to customers when they are only purchasing a license to access media. The law will not apply to cases of permanent offline downloads, only to the all-too-common situation of buying... Continue reading at Engadget
[ Engadget | 2024-09-26 20:30:54 UTC ]
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The Short Stories of Moroccan Writer Mohamed Choukri: A Talk by Dr. Jonas Elbousty, by The Editors of WLT News and Events [email protected] Thu, 09/26/2024 - 13:32 The University of Oklahoma’s Center for Middle East Studies; Department of Modern... Continue reading at World Literature Today
[ World Literature Today | 2024-09-26 18:32:59 UTC ]
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Banned Books Week: Association of American Publishers, Authors Guild, and others file an amicus brief with US Supreme Court. The post US Supreme Court: AAP, Authors Guild File Brief on Sexual Content Law appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-09-24 18:56:17 UTC ]
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About 100 friends and colleagues gathered at the Iris restaurant in Manhattan on September 20 to wish Stuart Applebaum, one of publishing’s preeminent publicists and dean of the industry’s corporate communications director ranks, both a happy birthday and good luck after he steps away from... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-23 04:00:00 UTC ]
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Dark fantasy and horror stories, a bookish throwback to 2004, the stuff authors buy, and more today on Book Riot. Continue reading at Book Riot
[ Book Riot | 2024-09-18 21:22:58 UTC ]
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Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company
[ Fast Company | 2024-09-17 16:24:38 UTC ]
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Jacquie Walters' debut, 'Dearest,' is a horror novel about new motherhood, including the demands of a breastfeeding infant, as well as how postpartum hormones affect a woman's psyche. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-09-16 10:00:29 UTC ]
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TollBit The 28-year-old founders of TollBit, a New York-based startup that is all of six months old, think we’re living in the “Napster days” of AI. Just like people of a certain generation downloaded digital music, companies are ripping off vast swaths of the internet without paying the rights... Continue reading at Engadget
[ Engadget | 2024-08-23 16:29:42 UTC ]
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Condé Nast, the media conglomerate that owns publications like The New Yorker, Vogue and Wired, has announced a multi-year partnership OpenAI to display content from Condé Nast titles in ChatGPT as well as SearchGPT, the company’s prototype AI-powered search engine. The partnership comes amid... Continue reading at Engadget
[ Engadget | 2024-08-20 19:30:57 UTC ]
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Beloved comedy publication The Onion has started back up with a paper-and-ink print edition for the first time in over ten years. As announced on the comedy institution’s website and in a story in The New York Times, The Onion has decided to return to their roots as a newsprint, fish-wrappable,... Continue reading at Literrary Hub
[ Literrary Hub | 2024-08-16 17:57:49 UTC ]
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Set your phasers to fun! Fly into this week's latest in science fiction and fantasy releases, plus a pair of can't-miss backlist titles. Continue reading at Book Riot
[ Book Riot | 2024-08-16 15:45:00 UTC ]
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Publishers are incorporating commentary from global perspectives and contemporary presentations in forthcoming Bibles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-09 04:00:00 UTC ]
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An adaptation of Holly Jackson’s bestselling YA novel 'A Good Girl’s Guide to Murder' made its U.S. debut on Netflix on August 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-06 04:00:00 UTC ]
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Sexual assault allegations against Neil Gaiman, the best book club books of August, and more. Continue reading at Book Riot
[ Book Riot | 2024-08-03 15:00:00 UTC ]
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Outgoing Storytel CEO Johannes Larcher touted a sales increase of 9% and operating profit of $4.4 million in its second quarter as "the best financial performance in the history of the company." Larcher's replacement, Bodil Ericsson Torp, starts on October 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-31 04:00:00 UTC ]
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