Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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Qian Julie Wang’s Beautiful Country is out now in paperback from Anchor, so we asked about her routine and the intersection of writing and litigating. * What time of day do you write? I wrote Beautiful Country on my iPhone during my subway commute to and from my law firm job—so it was both the […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-09-26 08:51:56 UTC ]
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Companies providing ghostwritten autobiographies for people wanting to share histories have seen surge in trade since CovidBrian Lewis grew up on a tough council estate after arriving in Britain as part of the Windrush generation. At the age of eight he developed an interest in chess and joined... Continue reading at The Guardian
[ The Guardian | 2022-09-24 14:00:06 UTC ]
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In "Lucy by the Sea," Lucy Barton returns, this time riding out the pandemic’s early wave with her ex-husband in Maine. Continue reading at The Washington Post
[ The Washington Post | 2022-09-22 15:00:00 UTC ]
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Friendship is such a universal and central theme to all of our lives, that picking just a small number of the best short stories about such a broad theme is always going to be a challenge. However, the following stories are by some of the finest masters of the short […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-09-21 14:00:43 UTC ]
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Javier Zamora talks about "Solito," his harrowing memoir about journeying from El Salvador to the U.S. as an unaccompanied 9-year-old. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-09-15 14:00:30 UTC ]
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The "Severance" author returns with a collection of stories that are uncanny and haunting. Continue reading at The Washington Post
[ The Washington Post | 2022-09-14 14:00:57 UTC ]
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With its stellar track record of retail success—including more than 50 New York Times and Wall Street Journal bestsellers—Greenleaf has been a proven innovator within the hybrid publishing world for 25 years and counting. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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It’s not that Wonderwell isn’t a hybrid publishing company. But it’s hard to pigeonhole Wonderwell as only a hybrid publisher. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-11 04:00:00 UTC ]
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What makes for a good book club question? Here are some tips to consider before your next book club meeting. Continue reading at Book Riot
[ Book Riot | 2022-09-09 10:37:00 UTC ]
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Casey Parks, a gay journalist, weaves her own family story with her efforts to track down the enigmatic Roy Hudgins, said to be a woman who lived as a man. Continue reading at The Washington Post
[ The Washington Post | 2022-09-09 10:00:22 UTC ]
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In a none-too-subtle defense of her real-life opinions, Rowling centered "The Ink Black Heart" on a YouTuber who's stabbed to death for their transphobic work. Continue reading at The Huffington Post
[ The Huffington Post | 2022-09-01 17:21:08 UTC ]
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What are the best short stories which are set in school, or which focus on school and one’s schooldays? There are plenty of stories which are ‘set in schools’ in the sense of being set reading for schoolchildren, but it’s harder to find some canonical and classic short stories which […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-08-29 14:00:36 UTC ]
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Sometime around 2006, everyone in publishing began to lament the death of the book section. In the face of declining readership, budget cuts, and mergers, newspapers began to realize that book review sections did not bring in enough ad revenue to cover their costs and so cut and culled until... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-26 16:03:34 UTC ]
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"Dopesick" author Beth Macy profiles the volunteers and outreach workers who bring hope, not judgment, to drug users. Continue reading at The Washington Post
[ The Washington Post | 2022-08-26 10:00:20 UTC ]
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On Episode 10 of Ursa Short Fiction, Deesha Philyaw and Dawnie Walton welcome writer Michael A. Gonzales for part two of our deep dive into the life and work of Diane Oliver, who published six short stories before her death at age 22. (Part one of our series is here.) Diane Oliver was just a […] Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-17 08:51:56 UTC ]
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New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian
[ The Guardian | 2022-08-15 16:03:52 UTC ]
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Her semi-autobiographical novel, “The Passenger,” centered on the reunion of an Auschwitz survivor and her former Nazi guard and inspired a noted opera. Continue reading at The Washington Post
[ The Washington Post | 2022-08-14 23:45:29 UTC ]
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On the 75th anniversary of India’s partition, scholars from the US, Canada, France, UK and Australia write about their favorite book or film that best explains the trauma of a violent division. Continue reading at The Conversation
[ The Conversation | 2022-08-12 12:16:11 UTC ]
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Fiction often deals with domestic matters, including family, and some of the finest short stories treat the important, though sometimes fraught, relationship between parents and their children. What makes a good parent? What if two parents disagree over what’s best for their children, or for the... Continue reading at Interesting Literature
[ Interesting Literature | 2022-08-08 14:00:43 UTC ]
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What are some of the best short stories about childhood, and the experiences of children? Although there are dozens of classic tales about those formative years, the following stories represent, for our money, some of the finest stories about children taking the rocky path of knowledge and... Continue reading at Interesting Literature
[ Interesting Literature | 2022-08-05 14:00:32 UTC ]
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