Sponsored content doesn’t have to be an oxymoron. As publishers and marketers double down on their commitment to providing deeper branded experiences, instead of traditional advertising, the rules of the road are becoming clearer on both sides. And more so than just four or five years ago; conventions for doing it right have emerged. In talking to a range of publishers of various sizes and categories, we found that the practices ensuring sponsored content maintains a publisher’s voice and integrity take remarkably similar form. Getting it right, making sponsored content serve the interests of readers, publishers and their clients remains a complex process that starts with basic organization and goal setting but also lends itself to certain content formats, as well as execution and measurement regimen. Think like editors In talking to sources, the consensus seems to be that creating authentic sponsored content starts with how the operation is organized and connected to the editorial team. “We are a full-service, one-stop shop,” says Adam Ochman, senior VP, creative and strategy at Leaf Group, whose brand portfolio includes Hunker, LiveStrong.com and Well+Good. A full staff of writers focus solely on branded content, with little outsourcing, he says. That keeps the branded content team in day-to-day contact with the company's editors and processes to ensure its brand voices are ingrained. “We operate more like an editorial enterprise,” says Outside's Sam Moulton, who... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-03-05 17:34:24 UTC ]
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One of the central questions I had when shaping my story collection, Proof of Me, was how to invite into it a unified feel, how to place each story to be in conversation—geographically, thematically, linearly—with what follows. I also sought for each story to stand on its own, offering a... Continue reading at Electric Literature
[ Electric Literature | 2022-08-05 11:00:00 UTC ]
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Bora Chung soars into the unchartered territory of the imagination with her stunning, provocative collection of stories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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Dhumketu (1892-1965), one of the towering figures of Gujarati literature, often described the short story form as an incomparable flower in the garden of literature, as delicate as the juhi, as exquisitely beautiful as a golden bird, as electrifying as a bolt of lightning. For him, the short... Continue reading at Literrary Hub
[ Literrary Hub | 2022-08-01 08:51:21 UTC ]
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Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek
[ AdWeek | 2022-07-29 17:11:09 UTC ]
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Writers of short stories have said a great deal about relationships of various kinds, and although the novel may be the preferred form for teasing out the complexities and conflicts of a long-term relationship, the short-story form can also provide writers with enough space to pinpoint a... Continue reading at Interesting Literature
[ Interesting Literature | 2022-07-29 14:00:30 UTC ]
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The late author's story collection 'Back in Brookford' was released through his self-publishing imprint, Nichols Street Press, in June. The stories use details common to late-20th-century life as anchors for eerie and unsettling events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-29 04:00:00 UTC ]
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Mecca Jamilah Sullivan, author of the new novel 'Big Girl,' recommends 10 essential stories of young people coming into deeper understandings of race, gender, class, sexuality, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-23 04:00:00 UTC ]
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This week on The Maris Review, Isaac Fitzgerald joins Maris Kreizman to discuss his memoir, Dirtbag, Massachusetts, out now from Bloomsbury Publishing. Subscribe and download the episode, wherever you get your podcasts. * On deciphering truth from fiction when writing memoir: “My parents were... Continue reading at Literrary Hub
[ Literrary Hub | 2022-07-21 08:51:06 UTC ]
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When Matt Query began writing the horror story “My Wife and I Bought a Ranch” on Reddit's r/NoSleep, he didn't realize what it might become. Continue reading at The Washington Post
[ The Washington Post | 2022-07-20 12:00:00 UTC ]
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These middle grade and young adult science fiction and fantasy books are empowering and fun, and will provide the best light-hearted escape, like The Lost Ryū by Emi Watanabe Cohen. Continue reading at Book Riot
[ Book Riot | 2022-07-20 10:33:00 UTC ]
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Columns by Ira Berkow go beyond the statistics to describe the essence of the game and those who have played it. Continue reading at The Washington Post
[ The Washington Post | 2022-07-15 12:00:28 UTC ]
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The long wait for fans of The Umbrella Academy is finally over. Netflix released Season 3 of this hit series, which centers on a dysfunctional family of superheroes. The siblings reunite to solve the mystery of their father's death (and, of course, stop an imminent apocalypse). The comic book... Continue reading at AdWeek
[ AdWeek | 2022-07-13 18:48:42 UTC ]
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John Gleeson, who was an assistant U.S. attorney, freshens the oft-told tale of Gotti’s downfall with a new perspective, insight and humor. Continue reading at The Washington Post
[ The Washington Post | 2022-07-08 12:00:29 UTC ]
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Rafael Agustin dishes about "Illegally Yours," his candid new memoir about a childhood without documents, and the TV pilot that never made it. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-07-07 13:00:42 UTC ]
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Morgan Talty’s The Night of the Living Rez is a searching and honest collection of short stories following a young Penobscot character named David and his coming of age on the rez, where community, family, and tradition are as fraught with colonial entanglement as they are forces for healing. ... Continue reading at Electric Literature
[ Electric Literature | 2022-07-06 11:00:00 UTC ]
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When it comes to writing historical fiction, one author finds that it’s the very human details that resonate with the reader. Continue reading at The Conversation
[ The Conversation | 2022-07-01 15:38:42 UTC ]
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What are the best short stories about the theme of motherhood? And who are the best mother characters in short fiction? Below, we select and introduce some of the most famous, and most widely studied, short stories which deal with the subject of mothers and motherhood. These stories range from […] Continue reading at Interesting Literature
[ Interesting Literature | 2022-07-01 14:00:56 UTC ]
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Libraries from California to North Carolina to Utah to New York have seen their Pride displays challenged or removed this month. Continue reading at Book Riot
[ Book Riot | 2022-06-30 10:41:00 UTC ]
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These queer short story collections span a wide range of genres form contemporary and historical fiction to sci-fi and fabulism. Continue reading at Book Riot
[ Book Riot | 2022-06-28 10:33:00 UTC ]
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From ghost stories to chilling horror tales to short retellings of classic fairy tales, the short story form has often been at home to the supernatural. Below, we select and introduce ten of the very best short stories which feature some supernatural element: a ghost, a magical talisman, a... Continue reading at Interesting Literature
[ Interesting Literature | 2022-06-24 14:00:29 UTC ]
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