Snapchat is raiding top competitors for talent, and charging top dollar for ads

Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are getting creative about how to make money from Facebook Live -- and how to use email newsletters to spin up new products. The post Snapchat is raiding top competitors for talent, and charging top dollar for ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-05 00:00:00 UTC ]
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Jamie installed as favourite to top Xmas charts

Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 14:30 Bookmakers William Hill have made Jamie Oliver the hot favourite to be the bestselling Christmas title. Given the runaway success of last year's 30-Minute Meals, it is no surprise that the bookmaker has given Oliver short odds... Continue reading at The Bookseller

[ The Bookseller | 2011-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot favourite #runaway success #30-minute meals #great britain #biggest seller


Bezos tops Guardian book trade power list

Written By: Graeme Neill Publication Date: Mon, 26/09/2011 - 08:50 Amazon c.e.o. Jeff Bezos has been named as the most powerful man in books in a Guardian and Observer "power list" of the 100 key people in the trade. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jeff bezos #powerful man #power list


Ratings for App Functionality: Who Made the Top Grade?

Nothing turns a tech user off faster than system malfunctions. In the arms race the app market has shaped up to be, publishers are debuting their offerings as quickly as they can produce them. Unfortunately, this often does not leave time to work out the final kinks of download issues, faulty... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-15 00:00:00 UTC ]
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French publishers drop charges against Google

Written By: Barbara Casassus Publication Date: Thu, 15/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard have confirmed they have dropped charges against Google for digitising copyrighted books from their catalogues without prior permission. read more Continue reading at The Bookseller

[ The Bookseller | 2011-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prior permission


To Kill a Mockingbird tops WBN poll

Written By: Graeme Neill Publication Date: Tue, 13/09/2011 - 09:00 Readers have nominated Harper Lee's To Kill a Mockingbird as the book they would most like to see given away as part of next year's World Book Night. During the past two months, more than 6,000 book lovers had been nominating... Continue reading at The Bookseller

[ The Bookseller | 2011-09-13 00:00:00 UTC ]
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First Half 2011 Ad Spending is Up, But Growth is Soft

Data from media measurement firm Kantar Media is showing overall growth in ad spending for the first half compared to the same period 2010. Total ad expenditures rose 3.2 percent totaling $71.5 billion. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #half compared


From Marketer to Printer: Managing Ads

Like most industries, publishing cycles are increasingly becoming more and more automated. Even editorial actions are becoming computerized, with companies like Kapost creating products that electronically orchestrate pitches, assignments, calendars and revisions in addition to managing author... Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-07 00:00:00 UTC ]
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One Day top as new releases fail to boost market

Written By: Philip Stone Publication Date: Tue, 06/09/2011 - 16:04 David Nicholls' One Day (Hodder) remains comfortably the bestselling book in the UK. The novel, which currently tops the Amazon, Apple and Waterstone's ebook charts, sold 83,050 physical copies of its original and tie-in... Continue reading at The Bookseller

[ The Bookseller | 2011-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk booksellers #previous week #bestselling book #ebook charts #popular purchase #james patterson


Huntingdon tops Amazon's 'most well-read' list

Written By: Benedicte Page Publication Date: Mon, 05/09/2011 - 08:10 People in Huntingdon and Cambridge buy the most books of any town or city in the UK, according to a list compiled by Amazon from its print and Kindle sales since the start of the year. Towns in Kent, Wiltshire and West Sussex... Continue reading at The Bookseller

[ The Bookseller | 2011-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle sales


Quercus plots to become top five UK trade publisher

Written By: Lisa Campbell Publication Date: Fri, 02/09/2011 - 15:24 Quercus plans to increase its staff by 40% within the next three years, as it aims to become one of the UK’s top five trade publishers. The indie outfit is currently ranked as the 14th largest UK operation in terms of sales... Continue reading at The Bookseller

[ The Bookseller | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #trade publishers #pan macmillan #current number


'Ask an author' feature added to Kindle

Written By: Benedicte Page Publication Date: Thu, 01/09/2011 - 15:08 Amazon.com is offering a new feature enabling readers to ask authors questions directly via their Kindle devices. @author is currently on limited beta release, with a handful of participating authors including thriller writer... Continue reading at The Bookseller

[ The Bookseller | 2011-09-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle devices #robert kiyosaki


Yahoo, Gannett Expand Local Ad Tie-In

Embattled media companies Yahoo and Gannett are getting even cozier. Facing revenue declines, the Internet giant and the country’s biggest newspaper publisher are hoping they can boost their bottom lines with an expanded local advertising partnership. The companies initially launched a tie-in... Continue reading at AdWeek

[ AdWeek | 2011-08-31 00:00:00 UTC ]
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Survey: Interactive Ads “Highly Engaging”

Publishers may not be overwhelmed with the sheer numbers of digital readers to this point (in announcing its highest North American circulation ever, The Economist revealed it has about 5,000 subscribers to its digital editions), but those readers are highly engaged with interactive magazine... Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital readers #digital editions #highly engaged


Top That gets celeb help for The Froobles

Written By: Caroline Horn Publication Date: Mon, 22/08/2011 - 11:52 Top That is turning to celebrities to help launch its newest brand, The Froobles, with Johnny Vaughan, Denise van Outen, Edith Bowman and Reggie Yates providing the voice-overs for its Froobles apps. The Froobles are a range... Continue reading at The Bookseller

[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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JumpTap Partners With Four Data Providers To Produce Targeted Mobile Ads

Mobile advertising network JumpTap has announced partnerships with Acxiom, Datalogix, Polk and TARGUSInfo in order to target specific demographics with mobile advertisements. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data providers #announced partnerships


SEC Files Insider Trading Charges in Disney-Marvel Deal

The Securities and Exchange Commission has charged a California man with insider trading in the run-up to the 2009 Disney-Marvel deal. The SEC says Toby G. Scammell took advantage of his girlfriend, an "extern" working at Disney's corporate strategy department, to learn about the company's $4... Continue reading at AllThingsD

[ AllThingsD | 2011-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exchange commission #press release


The Top Pay Grade

Executives in different parts of the publishing business did fairly well in 2010, according to PW's annual look at salaries. With the exception of those at Books-A-Million and Scholastic, compensation for the top managers went up in the past year as their companies saw generally improved results... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-08-12 00:00:00 UTC ]
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Child's play for Lee as he tops charts

Written By: Philip Stone Publication Date: Wed, 10/08/2011 - 09:08 Lee Child's 15th Jack Reacher thriller, Worth Dying For (Bantam), was the bestselling book in the UK last week, scoring impressive sales of 32,275 copies in just three days upon its release on Thursday. read more Continue reading at The Bookseller

[ The Bookseller | 2011-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tops charts #worth dying #bestselling book


Tablets More Effective Than E-Readers in Ad Engagement

In a new study released by Gfk MRI Starch Advertising Research, the collected data finds users are more likely to engage with magazine advertisements on tablets than on the e-reader platform. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
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Consumer Ad Pages Flat in First Half 2011

In the first half of 2011, the magazine industry was abuzz with news of the latest digital editions, Apple’s subscription mandates for publishers selling their wares through the App Store and those stepping away from Apple’s model to go the HTML route for app offerings. Continue reading at Folio Magazine

[ Folio Magazine | 2011-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #publishers selling #app store