Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on... Continue reading at 'AdWeek'

[ AdWeek | 2020-08-03 04:00:52 UTC ]
News tagged with: #middle east #digital media

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Josh Topolsky on his new startup: ‘There’s a new generation that is not that interested in Facebook’

Chasing scale has overwhelmingly driven digital publishing, but veteran tech journalist Josh Topolsky believes there's a sustainable digital model for thoughtful journalism that doesn’t require joining the race for scale or doing Facebook’s bidding. For his forthcoming site The Outline, he wants... Continue reading at Digiday

[ Digiday | 2016-09-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #chasing scale


Politics and international economics: Le Monde uses Snapchat Discover for serious news

Le Monde believes there is a place for serious news on Snapchat Discover. The news publisher created a team of seven employees dedicated to just Snapchat content in the hope it can pull in more millennial readers. Le Monde has been testing the appetite for serious news on Snapchat since March... Continue reading at Digiday

[ Digiday | 2016-09-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #live events #le monde #snapchat discover #post politics #news appeared


Sainsbury's to close its digital entertainment business

First it was Tesco, now it's Sainsbury's. The British supermarket will soon be closing its streaming and digital storefront services, called Entertainment on Demand collectively. These covered eBooks, music, movies and TV shows, and digital magazines... Continue reading at Engadget

[ Engadget | 2016-09-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital magazines #tv shows


All Quiet at B&N Annual Meeting

Despite the release last week of disappointing quarterly results and the surprise dismissal of CEO Ron Boire in August, the chain's shareholders meeting, held Wednesday, was a tranquil affair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-15 00:00:00 UTC ]
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The Secret Sauce Of Business Success

Though it is often misunderstood, good design can help a company thrive. Though it is often misunderstood, good design can help a company thrive.Several weeks ago my sister, Judy, introduced me to a podcast called Presidential, and I've become addicted to it. It's a... Continue reading at Fast Company

[ Fast Company | 2016-09-12 00:00:00 UTC ]
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Bloomsbury has two on FT Business Book shortlist

Two titles from Bloomsbury have been shortlisted for the FT and McKinsey & Company Business Book of the Year award alongside entries from HarperCollins, Penguin Random House, Princeton University Press and Harvard University Press. Continue reading at The Bookseller

[ The Bookseller | 2016-09-09 00:00:00 UTC ]
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Orion acquires 'East meets West' debut The Arrangement

Orion has acquired a comic tale of "East meets West", The Arrangement, by 27-year-old debut author Sonya Lalli - pitched as "Bend it Like Beckham meets Bridget Jones's Diary".  Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
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HQ snaps up Olympic rowing coach Gröbler's biography

HQ has acquired the first biography of Olympic rowing coach Jürgen Gröbler, who has been “instrumental” in the careers of Olympians Steve Redgrave, Matthew Pinsent and James Cracknell. Continue reading at The Bookseller

[ The Bookseller | 2016-09-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #hq snaps


How The Hill is using Snapchat to cover the presidential race

The Hill, a hardcore politics news publisher, might not seem like a natural fit for Snapchat. But the site's director of emerging media, Taylor Lorenz, sees potential far beyond the brand-building it's doing now, and it's relying on a mixture of content partnerships and approachable tone to... Continue reading at Digiday

[ Digiday | 2016-08-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #younger readers #content partnerships #sees potential #taylor lorenz #emerging media #natural fit #presidential race


Bookseller Barter's YA debut snapped up

Andersen Press has acquired a YA novel by debut author and bookseller Catherine Barter. Continue reading at The Bookseller

[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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Pokémon Book of Joy snapped up by Century

Century has acquired The Pokémon Book of Joy in the wake of the global Pokémon Go phenomenon.  Continue reading at The Bookseller

[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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Wattpad Unveils Ad-Generated Revenue Program for Its Writers

The online reading and writing community is launching Wattpad Futures, a program that will run paid advertising in a selection of the stories posted on its website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stories posted #writing community #online reading


Silicon Valley exposé makes Business Book of the Year longlist

Antonio Garcia Martinez's Silicon Valley exposé Chaos Monkeys (Ebury) has been longlisted for the Financial Times and McKinsey Business Book of the Year Award. Continue reading at The Bookseller

[ The Bookseller | 2016-08-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #year longlist


The Audio Book Club Meets the Cursed Child

To listen to the Audio Book Club discussion of Harry Potter and the Cursed Child, click the arrow on the player below. Continue reading at Slate

[ Slate | 2016-08-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #harry potter #cursed child


General Electric Is Using Instagram Stories to Promote Its Snapchat Series About Volcanoes

Instagram Stories launched Tuesday, and brands are already using the Snapchat-like feature, which lets marketers and the digital platform's 500 million monthly users curate daily moments that disappear after 24 hours. In fact, General Electric is using its first Instagram story to push a video... Continue reading at AdWeek

[ AdWeek | 2016-08-03 00:00:00 UTC ]
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Meet the cast from 'Suicide Squad'

The cast of 'Suicide Squad' discuss the latest DC heroes to jump from the comic book page to the silver screen. Continue reading at BBC World

[ BBC World | 2016-08-02 00:00:00 UTC ]
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Trends: Sourcebooks Expands Book Personalization to Business Titles

Riding the success of its Put Me in the Story book personalization for children, the independent publisher Sourcebooks rolls out an offering on business-inspirational material. The post Trends: Sourcebooks Expands Book Personalization to Business Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-02 00:00:00 UTC ]
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Sourcebooks Adds Customization to Business Book Line

Organizations can now add company logos or dedicated messages to a select number of business, motivational and leadership titles from Sourcebook's Simple Truths imprint. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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Harry Potter: the next generation

Katherine Cowdrey on returning to the magic of Harry Potter as an adult with the "Harry Potter and the Cursed Child" play. Continue reading at The Bookseller

[ The Bookseller | 2016-07-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cursed child #harry potter


Microsoft wants to help small businesses book appointments online with Bookings service

Small business owners are getting a new feature tailored just for them in Microsoft Office 365—a full-service system for scheduling appointments for their services over the internet. Microsoft Bookings is a new service that makes it possible for business owners to create their own scheduling... Continue reading at PC World

[ PC World | 2016-07-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #confirmation including #schedule time #text messages #phone calls #aboonfor businesses #scheduling page #business owners #scheduling appointments #full-service system #feature tailored