"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on... Continue reading at 'AdWeek'
[ AdWeek | 2020-08-03 04:00:52 UTC ]
News tagged with:
#middle east
#digital media
Waterstones has a “major hurdle” to jump in April, when the introduction of the UK government’s “unjust” business rates re-evaluation will leave the company with a £2m-a-year shortfall, which could jeopardise the retailer’s recent return to profitability. Continue reading at The Bookseller
[ The Bookseller | 2016-11-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#recent return
#uk government
#major hurdle
#mortar stores
#business rates
#daunt slams
Snapchat is on a hiring spree as it prepares for an IPO, raiding everyone from Google and Facebook to old media for talent. Snapchat is also trying hard to woo advertisers. It’s hiring ad sales talent, launched an API and integrated third-party measurement firms. Meanwhile, publishers are... Continue reading at Digiday
[ Digiday | 2016-11-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#email newsletters
#make money
#ads appeared
#post snapchat
Natalie Jerome writes a letter to the next generation of black, Asian and minority ethnic publishers. Continue reading at The Bookseller
[ The Bookseller | 2016-11-04 00:00:00 UTC ]
More news stories like this |
In a combination of analysis, commentary, and rights-center deal-making, the 35th Sharjah fair clarifies issues and opportunities for industry growth. The post Sharjah Book Fair’s Professional Program: Boosting Business in the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-02 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#arab world
#professional program
Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age
[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#growing frustration
#internet giants
#distributing content
#digital traffic
Although Educational Development Corp. saw its revenue soar in the last 18 months—in Q2 sales jumped 105%—investments made to meet rising demand led to a decline in profit in the quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#meet demand
Pinterest plans to launch its Explore section with a fitting publisher, Scripps Networks Interactive -- the owner of Food Network, HGTV and Travel Channel, according to people familiar with the media partnership.Pinterest also could bring Tastemade into the fold, one of the people said.Explore... Continue reading at Advertising Age
[ Advertising Age | 2016-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#snapchat discover
#media partnership
#travel channel
#food network
#people familiar
Simon & Schuster has won what it has labelled a “psychological drama” by author Sarah Vaughan at auction, paying a “good six figures”. Continue reading at The Bookseller
[ The Bookseller | 2016-10-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#simon schuster
#ss snaps
Created as a premium setting for facilitated meetings, Frankfurt Book Fair's Business Club now is also a hub of specialized programming. The post At Frankfurt Book Fair’s Business Club: Programming Notes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business club
The editorial director of Beacon Press is only the latest member of her extended family to work in publishing, here and abroad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#extended family
#latest member
#beacon press
Bloomsbury has acquired an “original” high concept murder mystery debut by tech journalist Stuart Turton in a hotly contested auction ahead of Frankfurt Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2016-10-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#murder mystery
#bloomsbury snaps
At the Oct. 18 EDItEUR Supply Chain Seminar at the Frankfurt Book Fair will see a presentation on 'The Link Between Metadata and Sales' for the USA. The post At Frankfurt: Supply Chain Meeting to Feature Nielsen Book’s New Metadata White Papers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-10-12 00:00:00 UTC ]
More news stories like this |
Thought Catalog has seen its audience chopped in half thanks to the whims of the Facebook algorithm. But that's to a disciplined operating plan, the company has managed to remain profitable. The "new reality," according to Thought Catalog CRO Alex Magnin, is publishers need to operate far more... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook algorithm
#thought catalog
Snapchat is a little different today, going back to its roots with a retooling that boosts personal messages and lowers visibility for its publishing partners in Discover.The reconfiguration is seen as a sign that Snapchat doesn't see the need to keep putting Discover in users' faces. A few... Continue reading at Advertising Age
[ Advertising Age | 2016-10-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#unique views
#months ago
#publishing partners
Kodansha Comics is about to release the 'Attack on Titan Anthology', a first-of-its-kind collection of original stories by Western comics creators based on Hajime Isayama’s global manga publishing phenomenon. PW talked with the publisher and a contributor about the book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pw talked
#original stories
With a rising rate base, the magazine will jump up to 925,000 at the start of 2017. The post Dr. Oz The Good Life Is Good Business appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-10-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#good business
#good life
#post dr
MTV is rolling out three new short-form video series on its international Snapchat Discover channel this fall. It has six more in development and plans to bring more of that production in-house (two initial series, “Show Us Ur Phone” and “MTV Threads,” were made with outside production... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bleacher report
HQ has acquired two books by Faber Acadamy graduate Alice Feeney for six figures. Continue reading at The Bookseller
[ The Bookseller | 2016-10-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#hq snaps
Transworld is publishing a debut by Amercian hip hop producer and "King of Snapchat" DJ Khaled, explaining the many pearls of wisdom he has posted on social media. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
More news stories like this |
Simon & Schuster is to publish the autobiography of fashion icon Ralph Lauren next autumn. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#simon schuster