Snap Inc. Wants Businesses to ‘Meet the Snapchat Generation’

"Meet the Snapchat Generation," Snap Inc.'s first-ever global business-to-business marketing campaign, is going live Monday across print, broadcast and digital media channels in the U.S., Canada and Australia. The campaign will be extended to the U.K. oh Aug. 17 and to the rest of Europe, as well as the Middle East and North Africa, on... Continue reading at 'AdWeek'

[ AdWeek | 2020-08-03 04:00:52 UTC ]
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The Business of Christian Fiction

Pricing pressure and the shifting genre tastes of readers are two big issues for publishers of Christian fiction. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
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Publishers and brands, get ready for the Snapchat algorithm

Snapchat is developing an algorithm to control how publishers’ content is doled out to followers, according to sources familiar with the plans. Publishers are becoming increasingly beholden to Snapchat for audiences, especially young ones, and an algorithm would affect the reach of their... Continue reading at Digiday

[ Digiday | 2016-05-18 00:00:00 UTC ]
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Mark Zuckerberg to meet with Glenn Beck and other conservatives over Facebook bias accusations

As Facebook has taken on the mantle of content distributor, news publisher and story curator, the world's biggest social media company has ventured into the territory of traditional media companies. Such moves have helped Facebook attract users and advertising dollars -- but they have also... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-18 00:00:00 UTC ]
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Tribune and Gannett meet in Chicago with no progress on deal

Gannett and Tribune Publishing leadership met in Chicago Thursday, but no progress was made on an unsolicited bid to buy the Chicago-based newspaper chain, according to a Securities and Exchange Commission filing.The meeting, held at the suggestion of Tribune Publishing Chairman Michael Ferro,... Continue reading at Baltimore Sun

[ Baltimore Sun | 2016-05-14 00:00:00 UTC ]
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By getting into the news business, Facebook opened itself up to a new controversy

To lure more users and advertising dollars, Facebook has increasingly assumed the role of a news organization by curating and publishing articles -- and to great effect. Four in 10 U.S. adults now get their news from the social media giant. But with recent accusations that Facebook suppressed... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-05-11 00:00:00 UTC ]
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Bauer merges its UK magazine publishing businesses

German multi-media owner brings together titles such as Take a Break, TV Choice, Kerrang! and Q in consolidation German media giant Bauer is to merge its two UK publishing operations, bringing together titles including Take A Break, TV Choice and Grazia with Heat, Kerrang! and Q.The two... Continue reading at The Guardian

[ The Guardian | 2016-05-11 00:00:00 UTC ]
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Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic

How the 94-year-old publisher is taking a 21st-century approach to driving loyalty among its digital audience. The post Inside Harvard Business Review’s Plans to Boost High-Frequency Traffic appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-11 00:00:00 UTC ]
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The Audio Book Club Meets Lab Girl

To listen to the Audio Book Club discussion of Lab Girl, click the arrow on the player below. Continue reading at Slate

[ Slate | 2016-05-06 00:00:00 UTC ]
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Prince biography snapped up by Orion

Orion Publishing Group has acquired a biography of Prince by bestselling British music journalist Mick Wall.  Continue reading at The Bookseller

[ The Bookseller | 2016-04-29 00:00:00 UTC ]
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Readerlink Adds to its Distribution Business

Readerlink Distribution Services has signed an agreement to acquire the retail book distribution business of ANconnect, which distributes books to 3,600 Walmart and 644 Sam's Club outlets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-28 00:00:00 UTC ]
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Book Depot Betting Big on Its Returns Business

The Ontario, Canada-based book wholesaler is completing a $3 million project to add a large-scale mechanical sorter, robotics, and supporting technologies that will give it significantly faster sorting capabilities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-19 00:00:00 UTC ]
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Euromoney Divests Energy Publishing Businesses

Gulf Publishing Company and Petroleum Economist sold to Houston-based consortium led by Gulf CEO John Royall and investor Russell Denson. The post Euromoney Divests Energy Publishing Businesses appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-15 00:00:00 UTC ]
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A Busy International Book Fair Season

Major fairs in Bologna and London made for a busy 10 days for publishers worldwide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-15 00:00:00 UTC ]
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London Book Fair 2016: Meet the Woman Who Could Revolutionize Indian Publishing

Chiki Sarkar, the former publisher of Penguin Random House India, is launching Juggernaut Books this month. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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London Digital 2016: Publishing Is a Digital Business

Some 25,000 attendees from more than 120 countries are expected at the 2016 London Book Fair (April 12–14), and while this year’s fair will be underscored by the 400th birthday of William Shakespeare, the focus on the show floor will firmly be on the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Distribution Issues, Kwame Alexander Highlight IBPA Meeting

Changes in the distribution landscape and a spirited keynote by Newbery winner Kwame Alexander were among the highlights for the indie presses and self-published authors who attended IBPA's Publishing University April 8-9. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Business Insider joins 1 billion monthly Facebook video views club

Business Insider says it did 1 billion views on Facebook in March. The milestone comes just eight months after the company started publishing videos directly to the social network. The focus on social distribution has also driven a more “nuanced” approach to how Business Insider staffs its video... Continue reading at Digiday

[ Digiday | 2016-04-08 00:00:00 UTC ]
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The Grid to Random House Business Books

Random House Business Books has acquired The Grid by 32-year-old business guru Matt Watkinson. Continue reading at The Bookseller

[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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Bologna 2016: A Busy First Day as the Fair Opens

As the 53rd Bologna Children’s Book Fair opened on Monday, attendees reported brisk traffic and full slates of meetings, and with the show’s close proximity to the London Book Fair seeming to have little impact on business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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AWP 2016 in Photos: Publishers, Writers, and Readers Meet Up in L.A.

Photos from the book fair and panels at the Association of Writers and Writing Programs annual conference, held this year at the L.A. Convention center in downtown Los Angeles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-04 00:00:00 UTC ]
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