Christine Ragasa, previously the director of publicity for Hyperion Books, has been named executive director of publicity and content strategy at Skyhorse Publishing, effective immediately. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-06-16 00:00:00 UTC ]
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Users of Salesforce’s Marketing Cloud on Tuesday gained easier access to Instagram’s roughly 300 million users thanks to an integration made possible by a new API.Marketers can now use Salesforce’s cloud software to buy and manage Instagram advertising, publish content and offer customer service... Continue reading at PC World
[ PC World | 2015-08-05 00:00:00 UTC ]
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Publishers activate consumers on mobile recipe platforms. The post Meredith and Reader’s Digest Tap Into Mobile Shopping appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-07-13 00:00:00 UTC ]
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A new ebook co-authored by Wharton professor Kevin Werbach offers ideas for using game elements to engage customers, employees and others. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2015-06-26 00:00:00 UTC ]
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Skyhorse Publishing and David Talbot, founder of Salon, are teaming to launch a new imprint, Hot Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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Skyhorse Publishing announced a series of promotions as phase one of a company-wide reorganization following record revenue growth in 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-04 00:00:00 UTC ]
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Hybrid German author Karl Olsberg describes how he leveraged the huge audience of Minecraft fans to sell a series of novels based on the game. […] The post Tapping Into the Minecraft Audience to Market Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-11 00:00:00 UTC ]
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Unlike Blinkbox Movies and Blinkbox Music, Tesco hasn't found a buyer for its underperforming Blinkbox Books service. We expected the ebook platform to quietly fade into the night, along with customers' purchases, but it seems Tesco has a parting gi... Continue reading at Engadget
[ Engadget | 2015-01-28 00:00:00 UTC ]
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Skyhorse Publishing has completed its purchase of the Good Books assets in a bankruptcy auction, but in a twist, is selling Good's line of Mayo Clinic titles to Perseus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-02 00:00:00 UTC ]
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Dominic Myers, previously managing director of Waterstones in the U.K., became head of Amazon Publishing in Europe effective September 22. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-01 00:00:00 UTC ]
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Skyhorse Publishing is continuing its acquisitive ways, placing the high bid for the assets of the bankrupt Good Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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As new directions for bookselling evolve, the industry is increasingly looking to take advantage of the changes taking place across the entire retail spectrum. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-29 00:00:00 UTC ]
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Hodder is to publish a new biography of Thomas Cromwell, in the lead-up to the final instalment... Continue reading at The Bookseller
[ The Bookseller | 2014-07-25 00:00:00 UTC ]
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ABC has hired Mike Dean as its new vp, programmatic and data-driven sales, The Wall Street Journal reports. Dean joins the Disney-owned network from ad tech firm Videology, where he was vp, media platform sales and solutions. Before Videology, Dean served as director, publisher services at... Continue reading at AdWeek
[ AdWeek | 2014-07-12 00:00:00 UTC ]
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Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Daniel Handler, aka Lemony Snicket, will serve as master of ceremonies for the 65th National Book Awards on November 19, 2014. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
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Time Inc. has raided the digital world to land a new publisher for Fortune magazine, naming Eric Danetz to the post on Friday. Mr. Danetz had been chief revenue officer at Defy Media, the web video and branded entertainment company created when Break Media and Alloy Digital merged last fall.The... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
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Skyhorse Publishing broke a new record in 2013, reporting revenue up by 14% in the year, topping $26 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
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Skyhorse Publishing has unveiled a new imprint, Yucca Publishing, that is being done through a partnership with the literary agency, International Transactions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-01-06 00:00:00 UTC ]
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In an unexpected move, Phaidon, a publisher best known for its lavishly produced art books, has hired Judith Regan to oversee a new division at the company called Regan Arts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-12-10 00:00:00 UTC ]
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