[caption id="attachment_127651" align="alignright" width="300"] An exclusive first look at Coastal Living's 208 Idea House in Habersham, SC[/caption] Showcase houses aren't a new concept for shelter magazines. Generally viewed as a natural—and expected—extension of a brand, it’s not atypical at this point for a magazine to participate in the nearly three-decade long trend by building part or all of a house of its own. Tasked with demonstrating to their readers design schemes that encapsulate modern design trends, showcase houses have been increasing in frequency, especially in the last decade, with brands like House Beautiful creating its inaugural wellness concept home this year. But as the trend expands, it takes on new forms from brand to brand and from year to year. By changing the location, design, or theme of the house, shelter magazines can make their showcase homes stand out among shared audiences, serve as destinations for people to visit, and remain profitable revenue sources for the brands. The first of its kind Southern Living, a pioneer in this experiential brand extension model, is on nearly its 30th year of building an Idea House, and has near cult-like followings for its homes that draw upwards of 20,000 visitors in person, proving that a project as expansive and daunting as building and marketing a home is profitable. Sid Evans, editor-in-chief of Southern Living and Coastal Living, says that back when the Idea House project was first conceptualized,... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-05 00:00:00 UTC ]
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Among the magazines with the largest number of single-copy sales, only four saw increases at the newsstand through the first half of 2014: Prevention and Women's Health, which are owned by Rodale; HGTV Magazine, a joint venture between Hearst and Scripps; and All You, a Time Inc.... Continue reading at Advertising Age
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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WWE Magazine is ceasing publication after 30 years in print. The news follows a poor second quarter earnings report for ownership group, WWE, that resulted about 55 job Continue reading at Folio Magazine
[ Folio Magazine | 2014-08-05 00:00:00 UTC ]
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By Jim Anderson To those steeped in the traditions of the publishing business, it may sound a bit odd to talk about the maturation of social media, which in many ways is still in its infancy. Yet social media is... Continue reading at Publishing Executive
[ Publishing Executive | 2014-08-01 00:00:00 UTC ]
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Advertising technologies such as real-time bidding and automated auctions are driving digital revenue downward at Meredith Corp.'s National Media Group, which includes the company's magazines like Better Homes & Gardens as well as websites such as AllRecipes.com.Digital ad revenue fell 4% at... Continue reading at Advertising Age
[ Advertising Age | 2014-08-01 00:00:00 UTC ]
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Hodder is to publish a new biography of Thomas Cromwell, in the lead-up to the final instalment... Continue reading at The Bookseller
[ The Bookseller | 2014-07-25 00:00:00 UTC ]
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Pinnacle Publishing Group sold GIFT SHOP Magazine to Great American Media Services. Terms of the deal have not been disclosed. Continue reading at Folio Magazine
[ Folio Magazine | 2014-07-24 00:00:00 UTC ]
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The 67-year-old Golf World magazine is closing its print edition and shifting entirely to digital media, where it will be part of the Golf Digest website, the magazine said Wednesday. A spokeswoman for the magazine said nearly 10 employees were laid off as a result of the move, which combines... Continue reading at Advertising Age
[ Advertising Age | 2014-07-23 00:00:00 UTC ]
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Yahoo and other online publishers are embracing the term "magazine." Here's why that's not as backwards as its sounds. The post Why digital publishers want to be in the magazine business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-21 00:00:00 UTC ]
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Here’s a twist on the familiar genre of the chef cookbook: rather than recreating restaurant dishes, chefs are sharing their secrets for cooking at home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-07-11 00:00:00 UTC ]
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The Frankfurt Book Fair's new Business Club is making available the new "Global Trends in Publishing" report compiled by Rüdiger Wischenbart for free. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-07-11 00:00:00 UTC ]
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He once owned 200 newspapers, headed the Heinz corporation and invented Kerrygold but the midas touch has finally failed Tony O'ReillyAt his 300-hectare luxury County Kildare estate, Sir Tony O'Reilly once feted the rich, the famous and the infamous. Guest lists at the restored 18th-century... Continue reading at The Guardian
[ The Guardian | 2014-07-10 00:00:00 UTC ]
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A Thai magazine editor has been arrested for posting comments critical of the military on his Facebook page, reports Human Rights Watch (HRW).Thanapol Eawsakul, the editor of Fah Diew Khan (Same Sky) magazine, was detained on Saturday (5 July) and is expected to remain police custody for another... Continue reading at The Guardian
[ The Guardian | 2014-07-09 00:00:00 UTC ]
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Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study released today by GfK.The research company's MRI Starch Advertising Research unit found ads in tablet versions of magazines had an average 52% level of recall, the... Continue reading at Advertising Age
[ Advertising Age | 2014-07-03 00:00:00 UTC ]
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It's been rumored for years and now coming to pass: Neil Gaiman's beloved fantasy novel American Gods has a network ready to go all-in on a long-rumored TV adaptation. HBO took a pass on adapting the complex book last month; now the show is headed to independent premium network Starz, which has... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Ladies' Home Journal recently announced it will cease monthly publication of its 131-year-old print edition and become a newsstand-only quarterly with an online presence. Another storied magazine,... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-07-01 00:00:00 UTC ]
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Tartt and Goodwin were on hand to accept their medals, and both gave enthusiastic speeches celebrating libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-29 00:00:00 UTC ]
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Time Inc., the owner of People, Time and Sports Illustrated, said Thursday that it had sold Grupo Editorial Expansin, Mexico's second-largest magazine publisher, to the Latin-American private equity firm Southern Cross Group.Terms of the deal were not disclosed.When Time Inc. bought Grupo in... Continue reading at Advertising Age
[ Advertising Age | 2014-06-26 00:00:00 UTC ]
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According to a study released by Digimarc Corporation, magazines are increasing their use of digital watermarks to drive mobile engagement.The second annual Digital Watermarks in Magazines: Traction Report showed a continued growth in the number of magazine using Digimarc Discover to connect... Continue reading at Folio Magazine
[ Folio Magazine | 2014-06-24 00:00:00 UTC ]
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From #Girlboss to #Scandal, publishers are discovering a new marketing hook for hard-copy as well as online readingCan a book go viral in the same way a cat video on YouTube can? Unless its Harry Potter or Fifty Shades of Grey, probably not. So rather than simply trying to reach mass audiences,... Continue reading at The Guardian
[ The Guardian | 2014-06-21 00:00:00 UTC ]
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Last August, when the media praised celebrity doctor Mehmet Oz for helping to save a British tourist who'd been hit by a cab, Hearst Magazines' multi-million dollar bet on a Dr. Oz magazine seemed like money in the bank.All of that hero talk seemed to be forgotten this week, however, as a Senate... Continue reading at Advertising Age
[ Advertising Age | 2014-06-20 00:00:00 UTC ]
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