Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post them IRL (in real life). The idea is to "own your truth," says Todd Haskell, chief revenue officer at Hearst Magazines Digital Media.This is the first time the publisher's marketing team is executing an experiential marketing campaign. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-18 00:00:00 UTC ]
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There’s a chance our understanding of biology is radically incomplete. Imagine using your cellphone to control the activity of your own cells to treat injuries and disease. It sounds like something from the imagination of an overly optimistic science fiction writer. But this may one day be a... Continue reading at Fast Company
[ Fast Company | 2023-05-18 01:04:00 UTC ]
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Doppelganger, due out this autumn, examines ‘the wildness of right now’, including personal issues arising from being confused with Naomi Wolf Award-winning author and Guardian columnist Naomi Klein is to publish a book about conspiracy theories, which she has described as a departure and “more... Continue reading at The Guardian
[ The Guardian | 2023-05-17 13:00:30 UTC ]
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The executive editor at Union Square & Co. looks to nurture the work of both debut and seasoned authors. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-16 04:00:00 UTC ]
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Barnes was a key member of launching Walmart Land and The Walmart Universe of Play, which attracted 4.9 million visitors. Continue reading at Advertising Age
[ Advertising Age | 2023-05-08 10:00:00 UTC ]
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I can’t remember exactly when I discovered The Baby-Sitters Club books. Maybe it was at a Scholastic Book Fair at my school. But I’ll always remember the very first book, Kristy’s Great Idea, with its bright yellow cover and alphabet block letters. I saw four friends hanging out, and I... Continue reading at Electric Literature
[ Electric Literature | 2023-05-05 11:10:00 UTC ]
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If you've been curious about trying the Kindle Scribe, Amazon's first e-ink tablet, now might be a good time to consider the leap. Every model of the Amazon Kindle Scribe is currently 17 percent off for Prime subscribers — the biggest sale we've seen on them yet. This price drop brings Kindle... Continue reading at Engadget
[ Engadget | 2023-05-04 10:35:41 UTC ]
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Illustration by Krishna Bala Shenoi. Talk Easy with Sam Fragoso is a weekly series of intimate conversations with artists, authors, and politicians. It’s a podcast where people sound like people. New episodes air every Sunday, distributed by Pushkin Industries. * Live from On Air Fest in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-05-02 08:54:53 UTC ]
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Surviving years of college is no small feat, so the graduates in our lives deserve rightful praise and celebration. Whether your graduate is going out into the world to get their first job or continuing with their education, there are a number of gadgets you can gift them that will make them... Continue reading at Engadget
[ Engadget | 2023-05-01 13:15:46 UTC ]
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Illustration by Krishna Bala Shenoi. Talk Easy with Sam Fragoso is a weekly series of intimate conversations with artists, authors, and politicians. It’s a podcast where people sound like people. New episodes air every Sunday, distributed by Pushkin Industries. * In this episode from May 2022,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-25 08:53:29 UTC ]
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Today, the American Library Association has published its annual list of the Most Challenged Books—those most often targeted for banning in schools and public libraries. As you may already know if you’ve been paying even the slightest bit of attention, book banning efforts are in high gear right... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-24 14:24:23 UTC ]
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BuzzFeed News' closure represents the struggles of news media, but larger, the mismanagement of digital media properties in a world of consolidation. Continue reading at Digiday
[ Digiday | 2023-04-24 04:01:00 UTC ]
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With book bans and legislative challenges to the freedom to read surging to record levels, even the top 10 most banned books list is bigger. In 2022, multiple books received the same number of challenges, resulting in the expansion of the list to 13 titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-24 04:00:00 UTC ]
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A new memoir traces the three-time Tony Award winner’s life and career working with Balanchine, Robbins and Fosse. Continue reading at The New York Times
[ The New York Times | 2023-04-19 09:00:33 UTC ]
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Fans of Anthony Doerr’s 2014 Pulitzer Prize winning novel All The Light We Cannot See have something to chew on today, with the release of the first trailer for Netflix’s adaptation, directed by Deadpool and Stranger Things(?!) producer Shawn Levy. Steven Knight, creator of Peaky Blinders,... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-18 15:16:59 UTC ]
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Omer Aziz on finding himself trapped between East and West in Jerusalem: “Everywhere I went there had been an implicit question everyone seemed to be asking: What side are you on?” | Lit Hub Memoir Books from the life of Isabella Stewart Gardner, the most important arts patron you’ve never heard... Continue reading at Literrary Hub
[ Literrary Hub | 2023-04-13 10:30:31 UTC ]
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Populated with photographs, emails, speeches and interviews, "Make Something Wonderful" is a chronological exploration of the life of Steve Jobs. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2023-04-12 22:11:45 UTC ]
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Amazon-owned Audible has started putting ads in audiobooks, potentially indicating a sea change within the industry. The company says it is “conducting limited testing” on a select user base with the advertisements and that this step is currently reserved for non-paying members, giving them... Continue reading at Engadget
[ Engadget | 2023-03-30 18:54:46 UTC ]
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No, the origins of Tetris didn't involve a high-speed car chase, but the true story behind the game still reads like a spy novel. There's corporate intrigue, nefarious government agencies and an envious amount of globe-trotting. But the reality wasn't enough for the creative minds behind Apple's... Continue reading at Engadget
[ Engadget | 2023-03-30 12:30:20 UTC ]
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Adobe’s suite of photo and video editing software has long leveraged the assistance of machine intelligence to help its human users do their jobs, having employed the Sensei AI system for more than a decade to power features like Neural Filters in Photoshop or Acrobat's Liquid Mode. On Tuesday,... Continue reading at Engadget
[ Engadget | 2023-03-21 13:00:34 UTC ]
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The eighth annual Walter Awards Ceremony and Symposium took place as a hybrid event at the Martin Luther King Jr. Memorial Library in Washington, D.C., and online on March 17. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-21 04:00:00 UTC ]
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