Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post them IRL (in real life). The idea is to "own your truth," says Todd Haskell, chief revenue officer at Hearst Magazines Digital Media.This is the first time the publisher's marketing team is executing an experiential marketing campaign. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-18 00:00:00 UTC ]
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Policies in response to book bans are pushing kids out of libraries — plus, this week's censorship and book banning news. Continue reading at Book Riot
[ Book Riot | 2023-08-04 10:40:00 UTC ]
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A memoir by Tahir Hamut Izgil, a Uyghur intellectual who escaped China, explores the corrosive effect of repression and surveillance on his community. Continue reading at The New York Times
[ The New York Times | 2023-08-01 12:36:10 UTC ]
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Q+A’s executive producer, Erin Vincent, quits the ABC. Plus: News Corp staff told to pay for print copies of SMH and AFRQ+A is on life support. The ABC talk show is highly unlikely to be commissioned after this year, ending a headline grabbing 15-year run on ABC TV.Two days after Stan Grant... Continue reading at The Guardian
[ The Guardian | 2023-07-28 05:07:54 UTC ]
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The Boston-based publisher—the only organization in the U.S. that publishes its own books by blind authors for blind readers—has been leading the way in improving access in the book business for nearly a century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Billed as ‘a therapeutic novel’, the publisher’s first foray into fiction follows 29-year-old Anna’s mental health journey – with a view to helping the reader. But how useful can such clunky writing be?At 29 years old, Anna is full of self-loathing. She hates her job, her boyfriend is having an... Continue reading at The Guardian
[ The Guardian | 2023-07-07 15:45:50 UTC ]
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As someone who works in the tech field, I have a lot of gadgets hanging around the house. While I enjoy playing around with my custom-built theremin (yes it’s a real thing) or my embarrassingly decrepit iPhone, there’s one gadget that I always seem to reach for: my Kindle. I’m a... Continue reading at PC World
[ PC World | 2023-07-03 14:05:14 UTC ]
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Before you say it, I know: there are so, so many books about the Second World War. And when I set out to write my most recent novel, The Paris Deception, the thought crossed my mind—do we really need another book about Paris during the war? But historical fiction is a rich field, and there […] Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-30 08:55:14 UTC ]
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As most people reading this website are aware, the literary media has been in steady decline for the last two decades. So in December 2022, when USA Today announced it was putting its bestseller list “on hiatus”—internet parlance for “dead and gone forever”—most of us saw it as one more nail in... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-28 14:05:30 UTC ]
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Bandai Namco knows what to do when it turns anime or manga series into video games. Revealed at Summer Game Fest last week, Sand Land is the latest addition, with a big punchy poster on the show floor in Los Angeles, conveniently right next to an established hitmaker for the publisher, its... Continue reading at Engadget
[ Engadget | 2023-06-22 14:00:23 UTC ]
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Tudum, Netflix’s in-house mix of Comic Con and shareholder presentation, took place this weekend. The company used the moment to tease plenty of forthcoming projects, including its live-action remakes of One Piece and Avatar: The Last Airbender. It also showed off its adaptation of the Pulitzer... Continue reading at Engadget
[ Engadget | 2023-06-19 11:15:23 UTC ]
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At its Tudum 2023 event today, Netflix revealed new trailers for two highly anticipated live-action adaptations of beloved animated series. One Piece gets a full trailer ahead of its August 31st premiere on the streaming service, while we’ll have to settle for a brief teaser trailer for Avatar:... Continue reading at Engadget
[ Engadget | 2023-06-17 22:28:28 UTC ]
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Netflix just dropped the first reveal trailer for the forthcoming 3 Body Problem science fiction series at its Tudum fan event, along with a premiere month of January. This is a short delay for the anticipated series, as it was originally supposed to air this year.If the name of the show sounds... Continue reading at Engadget
[ Engadget | 2023-06-17 21:39:27 UTC ]
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While visiting Italy’s vanishing towns, Dominic Smith muses on abandonment both physical and emotional. | Lit Hub Memoir 26 new books out today for your summer reading glow-up. | The Hub “When we write ‘I’ in the personal essay it is a philosophical act as much as it is a creative one.” Sarah... Continue reading at Literrary Hub
[ Literrary Hub | 2023-06-13 10:30:10 UTC ]
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Patricia J. Murphy, author of the picture book ‘Mama, Look!’ and dozens of other titles, explores how spirituality can help with difficult emotions in a new children’s book, ‘God is Everywhere: Wise Words for Little Ones.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-06 04:00:00 UTC ]
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Flaws used to feed their sales but now writers are expected to be saints‘As you get older you realise that all these things – prizes, reviews, advances, readers – it’s all showbiz, and the real action starts with your obituary.”Martin Amis first started spinning in favour of his future... Continue reading at The Guardian
[ The Guardian | 2023-05-27 17:31:09 UTC ]
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For years, Gene Luen Yang was convinced a single character in his groundbreaking graphic novel would doom any attempt at an adaptation. What changed? Continue reading at The New York Times
[ The New York Times | 2023-05-24 09:00:29 UTC ]
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It wasn’t just luck that steered the Guardian columnist to Oxford and into a media career ... She reflects on the subtle mechanics of class (and an early encounter with a naked future PM)Children know. They breathe it in early, for there’s no unknowing the difference between nannies, cleaners,... Continue reading at The Guardian
[ The Guardian | 2023-05-20 12:00:56 UTC ]
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There’s a chance our understanding of biology is radically incomplete. Imagine using your cellphone to control the activity of your own cells to treat injuries and disease. It sounds like something from the imagination of an overly optimistic science fiction writer. But this may one day be a... Continue reading at Fast Company
[ Fast Company | 2023-05-18 01:04:00 UTC ]
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Doppelganger, due out this autumn, examines ‘the wildness of right now’, including personal issues arising from being confused with Naomi Wolf Award-winning author and Guardian columnist Naomi Klein is to publish a book about conspiracy theories, which she has described as a departure and “more... Continue reading at The Guardian
[ The Guardian | 2023-05-17 13:00:30 UTC ]
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