Hearst is joining the experiential marketing world with an installation created for Netflix and its hit teen show "13 Reasons Why."The publisher is erecting a wall of actual high school-like lockers on both coasts where people can take Polaroids, write confessionals on the snapshots, and post them IRL (in real life). The idea is to "own your truth," says Todd Haskell, chief revenue officer at Hearst Magazines Digital Media.This is the first time the publisher's marketing team is executing an experiential marketing campaign. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-18 00:00:00 UTC ]
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Star Trek: Prodigy has found a new streaming home with Netflix, after being both canceled by Paramount+ and completely deleted from the platform back in June. Not only will Netflix air the previously-released 20-episode first season later this year, but it’s also putting... Continue reading at Engadget
[ Engadget | 2023-10-11 18:30:15 UTC ]
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As reported by Publishers Weekly earlier this morning, Random House will publish Salman Rushdie’s new memoir, Knife: Meditations After an Attempted Murder, on April 16, 2024. The book will mark Rushdie’s first time speaking at length about the brutal attack he suffered while onstage at the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-11 15:03:03 UTC ]
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From Hamlet to The Princess Bride to audiobook narration, here are the bookish roles Mandy Patinkin has taken on in his storied career. Continue reading at Book Riot
[ Book Riot | 2023-10-10 10:32:00 UTC ]
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The UK’s literary magazine scene is crumbling due to rising print costs. But I’ll keep printing my own magazine, which gives writers of colour a voice, for as long as I canTen years ago, Jeff Sparrow, editor of Overland, which describes itself as Australia’s only radical literary magazine, wrote... Continue reading at The Guardian
[ The Guardian | 2023-10-10 10:30:07 UTC ]
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The California Independent Booksellers Alliance’s dynamic Fall Fest hustled attendees between author events, rep picks, tech tips, a Drag Story Hour session on hosting controversial events, and soirées during two jammed-packed days September 27-28 at the South San Francisco Conference Center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-29 04:00:00 UTC ]
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The author has returned to the Murdoch empire for his latest book, after a bestselling trilogy on Trump. He discusses power, politics, the media and why a person can be a moron and a geniusImmediately before Michael Wolff published The Fall: The End of the Murdoch Empire, the emperor himself,... Continue reading at The Guardian
[ The Guardian | 2023-09-27 09:00:54 UTC ]
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What are the book clubs reading this month? Dive into eight picks for September book clubs and learn how to join the conversation. Continue reading at Book Riot
[ Book Riot | 2023-09-15 10:36:00 UTC ]
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Netflix’s live-action adaptation of Eiichiro Oda’s One Piece, the enormously successful Japanese manga and anime franchise, brings the series to a truly global audience. Continue reading at The Conversation
[ The Conversation | 2023-09-14 20:04:49 UTC ]
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The former editor explains how she turned her acclaimed publishing world satire into a Hulu series, while learning to 'divide' herself from her heroine. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-09-13 19:57:43 UTC ]
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Little Golden Books takes a biography of Pope Francis, IVP faces hardships and grief in the workplace in a new title, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-12 04:00:00 UTC ]
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The films of Hayao Miyazaki are truly exceptional! These manga & graphic novels tap into that Miyazaki magic, including Alice in Kyoto Forest by Mai Mochizuki, illustrated by Haruki Niwa, Continue reading at Book Riot
[ Book Riot | 2023-09-11 10:34:00 UTC ]
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Victor LaValle’s 2017 literary horror novel, The Changeling, contains another book at its center: Maurice Sendak’s children’s tale Outside Over There. In Sendak’s story, goblins steal a neglected baby while “Papa is away at sea,” replacing her with a child made of ice. In LaValle’s novel, rare... Continue reading at Literrary Hub
[ Literrary Hub | 2023-09-07 08:37:37 UTC ]
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The British author discusses having her bestselling book adapted for an Apple TV+ series starring Brie Larson: "It's different from my vision, but it doesn't mean that it's not as good at all." Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-31 10:00:32 UTC ]
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Netflix is getting the band back together with Scott Pilgrim Takes Off, an anime adaptation of the Scott Pilgrim graphic novel series. The company has dropped the first teaser for the eight-episode show, which centers around the titular character and his attempt to win a battle of the bands... Continue reading at Engadget
[ Engadget | 2023-08-16 14:23:55 UTC ]
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Actor Christine Baranski and New York Times theater critic Jesse Green join host Jo Reed in a special bonus edition of Behind the Mic. The two teamed up to create the audiobook of Shy: The Alarmingly Outspoken Memoirs of Mary Rodgers, written by Mary Rodgers and Jesse Green. Mary Rodgers was the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-11 08:22:34 UTC ]
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Riot’s involvement in collegiate esports, which includes its partnership with GGTech as well as the Riot Scholastic Association of America, signals how the company is playing the long game with its competitive gaming products. Continue reading at Digiday
[ Digiday | 2023-08-11 04:01:00 UTC ]
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Policies in response to book bans are pushing kids out of libraries — plus, this week's censorship and book banning news. Continue reading at Book Riot
[ Book Riot | 2023-08-04 10:40:00 UTC ]
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A memoir by Tahir Hamut Izgil, a Uyghur intellectual who escaped China, explores the corrosive effect of repression and surveillance on his community. Continue reading at The New York Times
[ The New York Times | 2023-08-01 12:36:10 UTC ]
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Q+A’s executive producer, Erin Vincent, quits the ABC. Plus: News Corp staff told to pay for print copies of SMH and AFRQ+A is on life support. The ABC talk show is highly unlikely to be commissioned after this year, ending a headline grabbing 15-year run on ABC TV.Two days after Stan Grant... Continue reading at The Guardian
[ The Guardian | 2023-07-28 05:07:54 UTC ]
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The Boston-based publisher—the only organization in the U.S. that publishes its own books by blind authors for blind readers—has been leading the way in improving access in the book business for nearly a century. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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