Sales and Marketing Salaries Hold Steady, but Commissions Are Elusive

Folio:’s annual survey of magazine industry sales and marketing salaries indicates that overall compensation levels remained fairly consistent year-over-year for publishers and marketing directors, while salespeople at the account-executive level reported an overall decline in median base salary, particularly at consumer-facing publications. Based on a sample of 264 respondents spanning consumer, B2B and association publications across the U.S., publishers and sales directors reported a median base of $108,000 and a yearly bonus of $40,000, for $148,000 in total compensation, compared to $155,000 last year. Salaries for marketing directors remained flat at a median of $80,000, while higher reported bonuses led to an increase in median total compensation by about 5.7% over 2018. This year’s sample of account executives, however, indicates a 13.6% decline in overall compensation primarily driven by a drop in median base salary, leaving these salespeople, who typically report up to publishers and sales directors, dependent on bonuses and commissions for 45% of their overall pay, on average. “I have a solid base salary, but where I can really make money is on the commission side,” said one account exec. “That has unfortunately been difficult to do based on yearly goals.” Article Continues After Advertisement “I would like the base salary to be higher to make up for the loss of commission when publications go down in frequency,” said another. Asked to name the biggest... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-10-24 19:00:27 UTC ]
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Book, Magazine Sales Fell 9% at BAM

Sales of books and magazines fell about 9% at Books-A-Million in the year ended February 1, 2014 compared to the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-21 00:00:00 UTC ]
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February Bookstore Sales Dropped 6.8%

Bookstore sales fell 6.8% in February, to $791 million, compared to February 2013, according to preliminary estimates released by the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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Beverly House listed for sale at $135 million

The Beverly House was the onetime residence of publishing magnate William Randolph Hearst and actress Marion Davies. Jacqueline and John F. Kennedy honeymooned there.No sooner did the mansion known as Fleur de Lys sell this week for a record-breaking $102 million than another L.A. estate hit the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-04-05 00:00:00 UTC ]
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DC Periodical Comics Now for Sale on Google Play

DC Entertainment’s list of serialized superhero comics will now be available for sale on Google Play along with digital editions of DC and Vertigo original graphic novels and collected editions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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Liberty Media Scales Back its B&N Holdings

Liberty Media Corp. has sold most of its stake in Barnes & Noble to what the company called “qualified institutional buyers.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-03 00:00:00 UTC ]
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Cape holds month of open submissions

Jonathan Cape will be open to submissions from “new writers of high calibre and imagination... Continue reading at The Bookseller

[ The Bookseller | 2014-04-02 00:00:00 UTC ]
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Book Sales Rose 1% in 2013

Total book sales rose 1.0% in 2013 over 2012, to $15.05 billion, at the 1,211 publishers that report results to the Association of American Publishers’ StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-04-01 00:00:00 UTC ]
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5 Fifteen Partners with Bluefin Technology Partners to Market Cloud-Based Advertising Solutions

5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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What Marketers Should Know About Buying Publishers' Custom Audiences

When print was thriving, advertisers would simply use brands as a proxy for the audience they wanted to reach. Want moms? Buy People magazine. Now marketers know more about their targets, have better tools to find them and more ways to reach them. And traditional publishers stood by as... Continue reading at Advertising Age

[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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8 Ways Oyster Books Can Rule the Ebook Subscription Market

In the six months since its debut, the $14 million Oyster ebook subscription platform has yet to take off. What's lacking? What could be improved? We advise. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-25 00:00:00 UTC ]
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Brands should welcome entry of news publishers' into content marketing

The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian

[ The Guardian | 2014-03-24 00:00:00 UTC ]
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UK digital download tax will cripple sales and damage the industry

Last week in the UK, the announcement of the new budget for the country was closely watched as citizens kept an eye on whether they'll be paying more for beer and whether taxes are going up or down. There's a lot to talk about in George Osborne's 2014 budget, but this is not the place to discuss... Continue reading at Betanews

[ Betanews | 2014-03-24 00:00:00 UTC ]
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Despite Early Sales Slump, Comics Retailers Remain Upbeat

In contrast to last year’s booming comics marketplace, sales of graphic novels and comics periodicals in the early months of 2014 are down. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Facts and Numbers on the Korean Book Market: Digital Publishing in Korea 2014

A visit to the Gwanghwamun branch of Kyobo, Korea’s largest bookstore chain, provides many clues to the country’s present book market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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January Bookstore Sales Fell 6.9%

Bookstore sales fell 6.9% in January compared to a year ago, dropping to $1.75 billion, according to preliminary estimates released Thursday by the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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At Orion Party, Publisher Praises E-sales to 179 Countries

At the UK Orion Author Party, 95-year-old Lord Weidenfeld's presence contrasted with the news that the Hachette Group sold more than 70m ebooks last year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-14 00:00:00 UTC ]
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“Self-Published Authors = 50% of the EBook Market by 2020″

Mark Coker, founder of Smashwords, has made the prediction that self-published books will account for 50% of ebook sales by 2020. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-13 00:00:00 UTC ]
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Hachette UK's digital sales up 40% in 2014

Hachette UK’s earnings before interest and taxes (EBIT) were down slightly in 2013, because... Continue reading at The Bookseller

[ The Bookseller | 2014-03-12 00:00:00 UTC ]
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Arming Your Sales Team to Sell Programmatic

Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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New Tribune Publishing CEO Jack Griffin Wants to Develop Company's Marketing Arm

Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age

[ Advertising Age | 2014-03-07 00:00:00 UTC ]
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