Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
News tagged with: #diverse audiences #somos

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Trinity Mirror builds on the success of UsVsTh3m with launch of Ampp3d

Buzzfeed-style site has managed to lure 7 million users – but it still seeks commercial successThis week the Daily Mirror's publisher will make its second foray into socially shared content with the launch of data journalism experiment Ampp3d, as mainstream media companies inspired by the... Continue reading at The Guardian

[ The Guardian | 2013-12-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #mail online #digital literacy


Annuals sales reveal brand power

The top three bestselling annuals in 2013 are growing year on year both in terms of value and... Continue reading at The Bookseller

[ The Bookseller | 2013-12-05 00:00:00 UTC ]
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A transparent market means rethinking the ways brands advertise

In the transparent marketplace it's what you do, not what you say, that makes the difference, and that's good for sustainabilityIn New York's Central Park recently, an old man was selling "Banksy paintings" for $60 apiece. His booth was right next to others selling everything from second-hand... Continue reading at The Guardian

[ The Guardian | 2013-12-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #google glass


Russell Brand v the Sun: war of words hots up

Red-top brands comedian a hypocrite, Jack Dee criticises Crewe and Jimmy Carr tells Ross Noble not to knock Mock the WeekThis week's comedy newsThe gloves are off in Brand versus the Sun. On Saturday, the never-knowingly-underexposed comedian wrote a piece for this paper accusing the Sun on... Continue reading at The Guardian

[ The Guardian | 2013-12-03 00:00:00 UTC ]
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What's So Hard About About Building A CMS?

There are dozens of content management systems for sale, but publishing companies like ours are building their own. What's so complicated about a CMS, anyway?It's impossible to say this comprehensively, but most people in publishing hate the CMS, or content management system, they're forced to... Continue reading at Fast Company

[ Fast Company | 2013-12-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #media companies #publishing companies


McIlvaney's Laidlaw trilogy heads for TV

Company Pictures have optioned the TV rights to William McIlvanney's Laidlaw trilogy. Lisa... Continue reading at The Bookseller

[ The Bookseller | 2013-11-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #company pictures #tv rights


James Carol crime debut gets TV series

Sprout Pictures, the independent film and TV company run by Stephen Fry, has optioned James... Continue reading at The Bookseller

[ The Bookseller | 2013-11-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stephen fry #sprout pictures #tv series


Mira signs TV's Jemma Forte

Harlequin has acquired two women’s fiction novels by TV presenter Jemma Forte, for its MIRA... Continue reading at The Bookseller

[ The Bookseller | 2013-11-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #fiction novels


Sherlock, Doctor Who and Bake Off in BBC's Christmas TV lineup

Mystery of how Holmes survived rooftop fall is solved, Peter Capaldi makes Doctor Who debut, and Open All Hours returnsIt is a mystery that gripped the nation. Finally the BBC will reveal how Sherlock Holmes survived falling to his apparent certain death, in a festive TV lineup that will also... Continue reading at The Guardian

[ The Guardian | 2013-11-26 00:00:00 UTC ]
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Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent... Continue reading at The Guardian

[ The Guardian | 2013-11-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #licence fee #maker studios #land grab #increasingly competitive


Prolific TV creator Shonda Rhimes will write 'part memoir, part inspiration' book (+video)

Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #private practice #tv shows #shonda rhimes #part inspiration #part memoir


Prolific TV creator Shonda Rhimes will write 'part memoir, part inspiration' book

Shonda Rhimes is the creator of the TV shows 'Grey's Anatomy,' 'Private Practice,' and 'Scandal.' Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-11-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #private practice #tv shows #shonda rhimes #part inspiration #part memoir


Bauer unveils digital brand The Debrief aimed at 20-something wealthy women

Publisher of Heat says The Debrief will have aggregated news and sex advice for connected, influential readersBauer Media is the latest mainstream UK publisher to jump on the social mobile bandwagon, unveiling plans for The Debrief, a multiplatform digital brand aimed at "constantly connected,... Continue reading at The Guardian

[ The Guardian | 2013-11-21 00:00:00 UTC ]
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TV Fears 'Race to the Bottom' With Real-Time Bidding

Programmatic buying might be common for digital publishers, but for TV networks, shaking up legacy media buying won't happen easily.Interpublic Group of Cos. announced in August a consortium that includes A&E Networks, Cablevision, Clear Channel and Tribune to build and test an automated... Continue reading at Advertising Age

[ Advertising Age | 2013-11-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #interpublic group #digital publishers #programmatic buying #real-time bidding


All You Courts Hispanic Market With Custom Magazine

Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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AUDIO: Topsy and Tim on TV after 50 years

Cressida Cowell, author of the How to Train Your Dragon book series, and Greg Childs, former executive producer for CBBC & Cbeebies, discuss the re-introduction of classic children's TV. Continue reading at BBC News

[ BBC News | 2013-11-11 00:00:00 UTC ]
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Star Wars: How to build your own Death Star

Blueprints for the Death Star battle station that featured in the Star Wars films have been published by maintenance book publishers Haynes.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-11-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #star wars


Amina Cain builds slow, intimate portraits in 'Creature'

In 'Creature,' Amina Cain presents personal tales of female characters at loose ends.The peril of reading literary short stories is that one tends to encounter characters who behave not like you or me but like the kind of people one finds only in short stories. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-02 00:00:00 UTC ]
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You Talked About These New TV Shows, but Did You Watch? Mostly, Yes

In a series of September and October posts (the most recent one right here), Ad Age has been taking a broad view of the "social buzz" surrounding the fall TV season's new shows. We worked with the Keller Fay Group, a market-research firm that specializes in tracking "real world" conversations --... Continue reading at Advertising Age

[ Advertising Age | 2013-11-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #facebook -- #real world