Rob Vélez on building Somos Vevo into a Hispanic TV destination for brands

The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-09-22 09:46:02 UTC ]
News tagged with: #diverse audiences #somos

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Apple's iTunes education gamble is about building loyal consumers early

Two months ago, I argued here on BetaNews that despite the ever-increasing chorus of negativity surrounding Apple, its best days are ahead. One of my reasons for my belief is the young consumer, where the Cupertino company is building a considerable amount of brand equity. Today's... Continue reading at Betanews

[ Betanews | 2012-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #months ago #considerable amount #textbook publishers #high school


Anticipation builds for Apple education news

Apple will today lift the lid on a hotly anticipated education announcement which many... Continue reading at The Bookseller

[ The Bookseller | 2012-01-19 00:00:00 UTC ]
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Magazines and Newspapers Need to Build Better Apps

While it is still early in the migration process, Apple's iPad and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the printing and distribution costs associat ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-01-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good thing #publishing industry #allowing publishers


Great sales for Dickens after TV boost

Sales of Charles Dickens' Great Expectations have rocketed thanks to the BBC's lavish... Continue reading at The Bookseller

[ The Bookseller | 2012-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charles dickens #tv boost #great expectations


Watson joins 10 'unputownables' for TV Book Club

"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Watson joins 10 'unputdownables' for TV Book Club

"The TV Book Club" returns to More4 on Sunday 29th January with author S J Watson's... Continue reading at The Bookseller

[ The Bookseller | 2012-01-05 00:00:00 UTC ]
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Online-only News Brands Garner More “Buzz” than Print-Affiliated Counterparts

Online-only news sites received more—and more positive—online “buzz” than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at Folio Magazine

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]
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Attic Brand Media falls into administration after 22 years

Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week

[ Media Week | 2011-11-09 00:00:00 UTC ]
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Hutchinson builds fiction list with new buys

Written By: Charlotte Williams Publication Date: Fri, 04/11/2011 - 11:09 Random House Cornerstone imprint Hutchinson is lining up books for its 2012/13 fiction lists, with publishing director Jocasta Hamilton scooping up two novels—including a British début—and editorial director Stephanie... Continue reading at The Bookseller

[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Elf Heads to TV For the Holidays

It may be increasingly common for first-time authors who can’t place their book with a trade house to publish themselves. But it’s pretty rare for a self-published book to sell more than 1.5 million copies—or move to the small screen as an animated film to be aired on CBS in prime time on Black... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published book #increasingly common #small screen #animated film #prime time #black friday #chanda bell


Hearst sales appointments 'will create more joined-up brands'

The first stage of Hearst Magazines UK's commercial restructure marks a move towards creating more joined-up brands, group commercial director Matt Salmon has claimed. Continue reading at Media Week

[ Media Week | 2011-10-25 00:00:00 UTC ]
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Magazines Look to TV…Again

With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which just started an entertainment division and hired cable vet Dawn Ostroff to run it; and Hearst Corp., which... Continue reading at AdWeek

[ AdWeek | 2011-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #print product #michael clinton


Publishing Technology to build UN e-collection

Written By: Lisa Campbell Publication Date: Wed, 12/10/2011 - 10:17 Publishing Technology is to build the United Nations e-collection. The publishing software services provider has signed the UN e-collection to its pub2web platform, which allows cross-searching, discovery and sales via... Continue reading at The Bookseller

[ The Bookseller | 2011-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing technology


Eerdmans at 100: Building on Tradition

Eerdmans Publishing Company has always flouted convention. The press, founded in Grand Rapids, Mich., on August 16, 1911, by Dutch emigrant William B. Eerdmans Sr., who led it for 52 years, remains family-owned: William “Bill” Eerdmans Jr., the son of its founder, has served as the company’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #grand rapids #christian publishers


Women's brands hard hit by downturn

Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UK’s biggest commercial women’s novelists... Continue reading at The Bookseller

[ The Bookseller | 2011-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes #jodi picoult #veronica henry #maeve binchy #harriet evans #jill mansell #lesley pearse


Walker strengthens licensing for TV titles

Written By: Caroline Horn Publication Date: Fri, 16/09/2011 - 16:12 Walker Books is strengthening its licensing operations in order to exploit forthcoming television deals for its properties including the Tilly and Friends series and Sam McBratney and Anita Jeram’s Guess How Much I Love You.... Continue reading at The Bookseller

[ The Bookseller | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv titles #friends series


Condé Nast college to offer Vogue-branded fashion course

Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at Media Week

[ Media Week | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central london #magazine brands


Martha Stewart Brand Subscriptions Available In App Store

Apple’s App Store has added another product to its portfolio—Martha Steward Living Omnimedia, Inc. announced the launch of a digital subscription plan for the iPad editions of both Martha Stewart Living and Everyday Food magazines. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #app store #ipad editions


Hubert Burda to market German titles to UK brands

International magazine publisher Hubert Burda Media has opened a central marketing office in London to promote its German titles to UK-based advertisers. Continue reading at Media Week

[ Media Week | 2011-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hubert burda #german titles


BBC Books to develop series around TV's Sherlock

Publication Date: Wed, 24/08/2011 - 08:25 BBC Books is to launch a publishing programme around Bafta-winning TV series "Sherlock", which was inspired by the adventures of Arthur Conan Doyle's Victorian detective Sherlock Holmes. The titles will each feature the show's branding and introductions... Continue reading at The Bookseller

[ The Bookseller | 2011-08-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc books #publishing programme #mark gatiss