Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent Mercedes-Benz Fashion Week.One of a new breed of companies – collectively known as multichannel networks, or MCNs – mining the commercial opportunities provided by the fast-growing online video market, Rightster floated on London's AIM stock market earlier this month and is planning a growth spurt of its own. The AIM listing raised £20m, with the loss-making, three-year-old startup now valued at about £73m.Unlike some MCNs, rather than being a producer in its own right Rightster is in the distribution and syndication business, matching content creators with online publishers looking to get more video on their websites. Clients and partners range from traditional media organisations including ITN, the Guardian and the New York Times to content owners such as the Australian Football League and the British Fashion Council. "We are not a media company but a supplier to media companies," says Charlie Muirhead, chief executive and co-founder of the London-based company.The global market in online video is expected to grow by 26% this year alone to £9bn (including advertising, subscriptions and transactions), according to a forecast from Informa. This growth trajectory is expected to continue, driven... Continue reading at 'The Guardian'
[ The Guardian | 2013-11-24 00:00:00 UTC ]
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Repetition is the mother of learning. Sadly, it is also the genesis of entrenched behaviour and bad habits. On this basis, I for one am keeping hope alive that repetition can be the unlearning of ingrained bad behaviour. Maybe I am just a dreamer. Continue reading at The Bookseller
[ The Bookseller | 2021-02-26 00:16:33 UTC ]
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The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Self-care and non-fiction subscription box business Wildwoman has launched its own online bookstore to help cope with the pandemic's effects on business. Continue reading at The Bookseller
[ The Bookseller | 2021-02-16 04:31:10 UTC ]
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What’s considered “normal” is contingent on culture, Roy Richard Grinker explains. Continue reading at The Washington Post
[ The Washington Post | 2021-02-12 13:00:00 UTC ]
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Lauren Oyler’s “Fake Accounts” and Patricia Lockwood’s “No One Is Talking About This” critique our Internet-attenuated lives. Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 13:00:00 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Bookshop.org is to introduce more regular shared pool payments for booksellers, in addition to paid advertising which will see bookshops sharing 50% of revenues. Continue reading at The Bookseller
[ The Bookseller | 2021-02-09 07:40:24 UTC ]
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The latest TikTok trend is surprisingly old-school: it’s a book. Last week, Sherry Argov’s 2002 relationship guide Why Men Love Bitches: From Doormat to Dreamgirl—A Woman’s Guide to Holding Her Own in a Relationship made the Sunday Times bestseller list for the first time since its release... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-08 17:27:52 UTC ]
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Waterstones is among a number of major retailers to have signed a letter warning Chancellor Rishi Sunak that the business rates burden on shops is risking thousands of high street jobs. Continue reading at The Bookseller
[ The Bookseller | 2021-02-07 17:20:06 UTC ]
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Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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Peepal Tree Press is behind the dark, magical realist novel that scooped the £30,000 Costa Book of the Year last week, with The Mermaid of Black Conch by Monique Roffey putting a new spotlight on a small publisher that has consistently supported international Caribbean writing for 35 years. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 21:20:53 UTC ]
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Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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How might a literary prize disrupt the literary prize culture? Perhaps by reversing the structure: announcing the winner first, then the shortlist, followed by the longlist – making it clear the most important aspect of a prize is its depth and breadth: building from one great book towards a... Continue reading at The Bookseller
[ The Bookseller | 2021-02-03 20:44:21 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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CAMP had to shift from brick-and-mortar to a strategy that more directly resembles a digital publisher with a penchant for e-commerce. The post ‘A retail media company’: How CAMP wants its online content to eventually drive customers back to stores appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-03 05:01:00 UTC ]
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“Fake Accounts,” Lauren Oyler’s debut novel, considers how social media has reconfigured our behavior, relationships and how we think of ourselves. Continue reading at The New York Times
[ The New York Times | 2021-02-01 10:00:02 UTC ]
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Bliss is rare these days. Enjoy it. For me, that means burying myself in twenty-year-old manga to get through the day. Continue reading at Book Riot
[ Book Riot | 2021-01-28 11:37:00 UTC ]
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Oyler’s debut novel is about a smart, irascible narrator who is steeped in the concerns and tone of social media. Continue reading at The New York Times
[ The New York Times | 2021-01-26 21:16:27 UTC ]
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