Rightster helps brands to cash in on the commercial rewards of online video

Multichannel network distributes, syndicates and matches content creators with online publishersYou may never have heard of Rightster but you have more than likely watched videos it syndicates on YouTube, newspaper websites and specialist live streaming sites like one for the recent Mercedes-Benz Fashion Week.One of a new breed of companies – collectively known as multichannel networks, or MCNs – mining the commercial opportunities provided by the fast-growing online video market, Rightster floated on London's AIM stock market earlier this month and is planning a growth spurt of its own. The AIM listing raised £20m, with the loss-making, three-year-old startup now valued at about £73m.Unlike some MCNs, rather than being a producer in its own right Rightster is in the distribution and syndication business, matching content creators with online publishers looking to get more video on their websites. Clients and partners range from traditional media organisations including ITN, the Guardian and the New York Times to content owners such as the Australian Football League and the British Fashion Council. "We are not a media company but a supplier to media companies," says Charlie Muirhead, chief executive and co-founder of the London-based company.The global market in online video is expected to grow by 26% this year alone to £9bn (including advertising, subscriptions and transactions), according to a forecast from Informa. This growth trajectory is expected to continue, driven... Continue reading at 'The Guardian'

[ The Guardian | 2013-11-24 00:00:00 UTC ]
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What Brands Can Learn From NASA’s Marketing of the Apollo Missions

The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek

[ AdWeek | 2020-09-14 00:00:00 UTC ]
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Christian Cooper wrote a graphic novel about birding, and you can read it online for free.

We’ve all seen the video by now: Amy Cooper, a white woman, lying to police about Christian Cooper, a writer and longtime birder who politely asked her to move her dog out of a part of Central Park designated for birdwatching. Now, he’s written a graphic novel about birdwatching for DC Comics,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-09-10 16:06:45 UTC ]
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Famed Neustadt Lit Fest for 2020 Goes 100% Online

News and Events World Literature Today, the University of Oklahoma’s award-winning magazine of international literature and culture, announced today that the 2020 Neustadt Lit Festival will be held entirely online from Oct. 19-21. The festival will... Continue reading at World Literature Today

[ World Literature Today | 2020-09-10 12:52:47 UTC ]
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Indebted rural council asked to help pay for News Corp 'bush summit', documents show

The Daily Telegraph and Sky News summit was designed to help reinvigorate rural towns but some councillors unhappy they were asked to help fund itThe Daily Telegraph and Sky News asked the Snowy Monaro regional council for $15,000 in cash and services to help pay for the newspaper’s “bush... Continue reading at The Guardian

[ The Guardian | 2020-09-04 20:00:35 UTC ]
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Mosse reflects on 25 years of the Women’s Prize as 2020 event prepares to go online

A quarter of a century after the Women’s Prize for Fiction launched, co-founder Kate Mosse looks at how it has helped to change the publishing landscape and looks ahead to its virtual ceremony. Continue reading at The Bookseller

[ The Bookseller | 2020-09-04 15:39:23 UTC ]
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#APSTogether: An Online Book Club from A Public Space

Looking for a book club? Consider joining #APStogether, a free online book club launched by A Public Space. Continue reading at Book Riot

[ Book Riot | 2020-09-03 10:37:19 UTC ]
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What $39M from NIH means for Vibrent Health's business — and the database it’s helping to build

The Fairfax company will continue providing its digital health platform for the All of Us research program, an NIH initiative building a database of more than 1 million patients. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-09-02 11:30:00 UTC ]
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How Librarians Helped Invent the YA Category of Books

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[ Book Riot | 2020-08-31 10:30:00 UTC ]
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Every Book Has a Market. Storiad Helps You Find It.

The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
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BA launches #ChooseBookshops video ahead of bumper autumn

The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-28 00:25:22 UTC ]
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Celebrate Independent Bookstore Day 2020 With These Official Online Events

Celebrate Independent Bookstore Day 2020 with a host of online events, including author panels and drawing demonstrations. Continue reading at Book Riot

[ Book Riot | 2020-08-27 10:40:00 UTC ]
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Women's Prize to hold online festival

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[ The Bookseller | 2020-08-24 00:13:53 UTC ]
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The World’s Biggest Brands Are Spending More in Programmatic

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[ AdWeek | 2020-08-20 15:32:30 UTC ]
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Are Little Free Libraries helping locals survive COVID? L.A. weighs in

With most bookstores and libraries still closed, some are turning to the neighborhood boxes, others avoiding the risk. Jay Duplass is on the fence. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-08-20 14:00:35 UTC ]
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Online bookshop launches for Mail readers

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[ The Bookseller | 2020-08-19 17:01:04 UTC ]
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Atwood marks Testaments paperback with Fane online event

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[ The Bookseller | 2020-08-19 15:53:40 UTC ]
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Tate to cut over 300 jobs at commercial arm

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[ The Bookseller | 2020-08-12 12:23:19 UTC ]
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New York Comic Con Is Going Online

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[ The New York Times | 2020-08-11 17:11:03 UTC ]
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Prayer Collections Help Believers Dial in to God

Publishers say books of new or familiar prayers appeal to Christians who may struggle to express words of praise, petition or gratitude. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-10 04:00:00 UTC ]
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Edinburgh International Book Festival online

The 2020 Edinburgh International Book Festival will be presented online from Saturday 15 to Monday 31 August. The programme, made up of over 140 events for adults, families and children, will offer both live and pre-recorded conversations featuring leading writers, poets and participants from... Continue reading at British Council global

[ British Council global | 2020-08-07 14:45:31 UTC ]
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