Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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Publisher Conde Nast is creating video networks based on its Glamour and GQ magazines. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-12 00:00:00 UTC ]
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Random House US has adjusted its proposed terms for authors with Random House's new digital... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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There are 866 publications in Poets & Writers’ database of literary magazines, 14 of which were added in early 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
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Cygnus Business Media CEO John French, who was brought on three years ago just as the b-to-b media company came out of bankruptcy protection, has spent that time making some dramatic moves in an effort to turn the company around. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Today more than ever publishers are looking for ways to save time and money in production. There are several obvious measures that can reduce cost and increase margins, however some solutions can be so sweeping that they jeopardize the integrity of the title, which in turn could tarnish your... Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Amazon's got a new Kindle promotion vehicle, thanks to the National PTA, which wants to boost kids' reading with their families. Amazon's Kindle is the exclusive sponsor of the new Family Reading Experience program that the National PTA wants to roll out across the U.S. to boost kids' reading... Continue reading at Fast Company
[ Fast Company | 2013-02-28 00:00:00 UTC ]
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Google Play Books has been on a slow world tour that hasn't given Asia much love. Google is addressing that regional deficit in grand fashion today by launching its digital bookshop in India. The collection includes the expected blend of local and international titles, although the Books... Continue reading at Engadget
[ Engadget | 2013-02-28 00:00:00 UTC ]
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HarperCollins has signed world rights to the autobiography of 16-year-old pop star Cody Simpson... Continue reading at The Bookseller
[ The Bookseller | 2013-02-27 00:00:00 UTC ]
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Lewis Lapham, editor of Lapham's Quarterly, believes we are still in the experimental phase of digital media, waiting for the next online Shakespeare to emerge. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-27 00:00:00 UTC ]
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Editor's Note: This story originally appears on FOLIO: sister site, minonline.com Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-26 00:00:00 UTC ]
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Usborne has acquired a new girls' series by author Tamsyn Murray, with plans to publish the... Continue reading at The Bookseller
[ The Bookseller | 2013-02-21 00:00:00 UTC ]
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Homoerotic “Boy Love” manga aimed at young women and raunchy teen literature made up... Continue reading at The Bookseller
[ The Bookseller | 2013-02-18 00:00:00 UTC ]
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The Colorado-based marketing company Cravebox, which has just begun to work with publishers, is something of an oddity. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-16 00:00:00 UTC ]
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Digital revenue will be foremost on the minds of newspaper publishers as three of their trade organizations converge on New Orleans next week. “It’s really important that we just keep pushing forward on how to maximize the digita ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-02-15 00:00:00 UTC ]
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Random House UK has released a video on YouTube showing some of its biggest authors, including E... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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The Literary Platform and Bath Spa University have partnered on a new bursary for partnering... Continue reading at The Bookseller
[ The Bookseller | 2013-02-14 00:00:00 UTC ]
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Orion Children's Books has acquired a new title from one of 2012's "Great British... Continue reading at The Bookseller
[ The Bookseller | 2013-02-13 00:00:00 UTC ]
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Despite what you have read, probably online, print isn't dead insists the magazine exec, speaking at D: Dive Into Media. Hearst's digital subscriptions are also up to 900,000. Continue reading at AllThingsD
[ AllThingsD | 2013-02-12 00:00:00 UTC ]
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Whether they call themselves publishers or distributors, whether they promise elaborate marketing plans, or the basic production tasks necessary to get an ebook up for sale, there are a growing number of companies selling (and acquiring) backlist books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-02-08 00:00:00 UTC ]
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