Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
News tagged with:
#price tag
#video series
#print pages
Hachette UK has appointed Damian Horner to the newly created role of brand development director... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hachette uk
The devout of all faiths adore their books. They mark their most cherished passages and pass them on to the next generation. Can the same ever be said for a digital edition? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital book
#physical copy
#digital edition
With a global television network operation in place, Bloomberg News is using video clips from its shows as well as Web-only videos to produce some 200 clips per day, signaling a new "digital first" approach, says Chris Berend ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bloomberg news
Sage's Martha Sedgwick has been appointed executive director of product innovation in the UK... Continue reading at The Bookseller
[ The Bookseller | 2013-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#product innovation
E-book reading is becoming more common, and one way publishers are trying to take advantage of the growth in the use of digital readers is by plumbing their backlists, refurbishing classic and forgotten literature with new digital editions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital backlist
#e-book reading
#digital readers
#digital editions
Skateboarder Magazine isn't abandoning print altogether, but--not surprisingly for a young, male enthusiast title--it's going to concentrate a lot more on digital from now on. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-18 00:00:00 UTC ]
More news stories like this |
Author Iain Pears and publisher Faber displayed the work in progress of Pears’ latest novel... Continue reading at The Bookseller
[ The Bookseller | 2013-04-17 00:00:00 UTC ]
More news stories like this |
Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek
[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business model
#tablet editions
#brenda white
#digital ad
Time was, when a company got a winning product (or formula), it was set for a few generations, or at least for several years. Not so today—even less so in the content or in the digital space. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#constant state
#digital solutions
#digital space
With ebook and total digital sales posting steady—if generally smaller—increases in 2012, sales of print books held up fairly well across the book trade and at most major houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book trade
#major houses
Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital revenue
#online publishers
#increased role
Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online publishers
#increased role
Kimberley Walsh signs deal to write autobiography, promising to reveal what it was like in Girls Aloud. Continue reading at BBC News
[ BBC News | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#girls aloud
The Toronto Star is testing the ebook market with a dedicated subscription model. Launched in November 2012, Star Dispatches is the brainchild of the Toronto Star's marketing department. The Star already has more than 20 titles of long-form jour ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#toronto star
#ebook market
#marketing department
A new venture to offer digital short stories and long-form journalism to readers through a... Continue reading at The Bookseller
[ The Bookseller | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#long-form journalism
FARMINGTON HILLS, Mich., April 8, 2013 /PRNewswire/ -- Gale, part of Cengage Learning and a leading publisher of research and reference resources for libraries, schools and businesses, today announced an agreement with the Associated Press (AP) to di ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#press ap
#cengage learning
#leading publisher
#today announced
Faber has appointed Sarah Savitt to a full-time editor role, focusing on acquiring new fiction... Continue reading at The Bookseller
[ The Bookseller | 2013-04-09 00:00:00 UTC ]
More news stories like this |
Online publishers predict digital revenue will grow by 15% year on year in 2013, according to the annual census from the Association of Online Publishers (AOP). Continue reading at Media Week
[ Media Week | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#15% year
#digital revenues
While interest in romance titles is showing no signs of slowing down—they continue to find their way into top spots on bestseller lists and command major advances from big-six editors—it’s the newish category new adult that is particularly hot right now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#romance titles
#top spots
#bestseller lists
The Association of Writers and Writing Programs annual conference (AWP) began decades ago as a meet-up for academic creative writing departments, students, and writers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-05 00:00:00 UTC ]
More news stories like this |