Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
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New regulations coming into force tomorrow [6th April] will mean that publishers will have to... Continue reading at The Bookseller
[ The Bookseller | 2013-04-04 00:00:00 UTC ]
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#digital publications
Rebellion Publishing imprint Abaddon has appointed David Moore as new commissioning editor.... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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As in financial matters, will the rest of continental Europe be forced to fall in line with Germany's lead in embracing ebooks and digital publishing? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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#digital publishing
Among the best, new self-published titles of March and April is The Beach at Herculaneum by Susan G. Muth, only the second title to win a BlueInk Best Book Award. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
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Imagine having more than 20 competitors spring up into your market over the course of the last two years. Now picture these competitors being backed by one of the largest digital media institutions on the continent. Welcome to the new city and regional magazine market. Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-01 00:00:00 UTC ]
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E-book sales had a major impact on all of the major trade publishers' 2012 performance, with Random House coming out the biggest winner thanks to the success of the 50 Shades trilogy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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#e-book sales
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This new library-in-a-shipping-container plans on using growing Internet access in Africa to create a new model for making available both electronic information and physical books. It’s a conundrum that library advocates have struggled with for years: in many areas in the developing world,... Continue reading at Fast Company
[ Fast Company | 2013-03-28 00:00:00 UTC ]
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#educational programs
Steven Swartz was named the new CEO of Hearst Corp., succeeding Frank Bennack. This is an orderly transition at a private company that's known for its stability and buttoned-up culture. Swartz, 51, has been groomed for the role, having been named COO in 2011 and adding the title of president in... Continue reading at AdWeek
[ AdWeek | 2013-03-28 00:00:00 UTC ]
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Book production in the UK took a downturn in 2012, despite a continuing rise in the number of... Continue reading at The Bookseller
[ The Bookseller | 2013-03-26 00:00:00 UTC ]
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HarperCollins Children's Books has acquired new science-fiction action-adventure series,... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Eric Schmidt, the executive chairman of Google, has said that the internet giant is willing to launch a similar "digital publishing innovation fund" in the UK to the one it launched in France last month. When asked by the Guardian&rsquo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
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Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Hodder Children's Books has acquired a new fiction series by author of the bestselling... Continue reading at The Bookseller
[ The Bookseller | 2013-03-22 00:00:00 UTC ]
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Hodder & Stoughton has put an interactive version of the cover of Stephen King's... Continue reading at The Bookseller
[ The Bookseller | 2013-03-21 00:00:00 UTC ]
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Despite going on quite the world tour, Google Play Books hasn't been available as close by as Mexico. That's been rectified: the online bookstore is now open in the country, with both local titles and prices in Pesos. As with some other countries, the expansion also gives Mexicans their first... Continue reading at Engadget
[ Engadget | 2013-03-21 00:00:00 UTC ]
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Just 4% of French authors have signed digital contracts for their most recent books and a third... Continue reading at The Bookseller
[ The Bookseller | 2013-03-20 00:00:00 UTC ]
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John Wiley has launched subscription e-learning resource www.digitalclassroom.com, combining... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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A new profile of the Financial Times is the latest piece to hold up the company as a model for traditional publishers that want to create a digital-era business. It sounds great, but it’s not very realistic. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-19 00:00:00 UTC ]
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A publisher in Germany is to remove the offensive 'n-word' from one of its children's books, following a complaint from a parent. Continue reading at BBC World
[ BBC World | 2013-03-16 00:00:00 UTC ]
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That is: The magazine publisher thinks his industry can come back. Here's his plan. Continue reading at AllThingsD
[ AllThingsD | 2013-03-13 00:00:00 UTC ]
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#david carey