Hearst Magazines, the publisher of Cosmopolitan and Elle, has sold a big Revlon campaign including a 10-episode digital-video series called "#GoBold."A spokeswoman for Hearst said the campaign's price tag is a "healthy seven figures" and includes not only the video series but also print pages, digital-display ads and social media promotions.Hosted by Laverne Cox, a cast member on Netflix's "Orange is the New Black," contestants on "#GoBold" compete in challenges, such as creating a magazine spread to communicate their personalities. Revlon products are integrated into the episodes. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-07-14 00:00:00 UTC ]
News tagged with:
#price tag
#video series
#print pages
The book publishing industry is dealing with two conflicting trends at the moment: the number of individual titles produced continues to rise while the number of print units sold continues to fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital printing
For decades, large and small publishers alike have wrestled with one simple but crucial question about their books, on which success and failure often hang in the balance: How many copies should we print? Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital printing
General George S. Patton Jr. once famously said that "A good solution applied with vigor now is better than a perfect solution applied ten minutes later." Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital printing
Self-published books make up 43 percent of the print titles released in 2011 and helped to drive the first growth in print production since 2007, according to a new study from Bowker. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-26 00:00:00 UTC ]
More news stories like this |
Digital print production has long been heralded for its ability to offer publishers the capability to economically produce books as needed and in smaller quantities than traditional offset printing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital printing
#offer publishers
Technology Review has relaunched itself as MIT Technology Review, completing a digital-first transformation worthy of its cutting-edge namesake. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital focus
#technology review
Authors Margaret Atwood (pictured) and Naomi Alderman are to collaborate on a new fiction series... Continue reading at The Bookseller
[ The Bookseller | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#naomi alderman
#fiction series
Some 20 weeks before Newsweek set the media into a frenzy with its announcement of a digital-first publishing strategy, Jason Pontin was already grappling with how to move his 113-year-old publication toward a digital future. Pontin announced in June that MIT's Technology Review magazine would... Continue reading at AdWeek
[ AdWeek | 2012-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#original content
#reader data
Hearst Magazines has announced the release of a new ebook aimed at the holiday chef. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#multiple titles
#hearst magazines
Octopus company Mitchell Beazley has acquired The Bowler's Meatball Cookbook by Jez Felwick,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-17 00:00:00 UTC ]
More news stories like this |
Hearst Magazines has appointed Amanda Turnbull as group publishing director of Esquire and Harper's Bazaar, replacing Tess Macleod Smith who left last year to join Net-a-Porter. Continue reading at Media Week
[ Media Week | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
Puffin is releasing the first six Wimpy Kid books by Jeff Kinney as ebooks for the first time on... Continue reading at The Bookseller
[ The Bookseller | 2012-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#jeff kinney
Jo Fletcher Books has bought world rights in a trilogy, The Walkin' by David Towsey,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-12 00:00:00 UTC ]
More news stories like this |
At the beginning of a standing-room-only Frankfurt Book Fair discussion, Richard Mollet, CEO of the U.K. Publishers Association, said he imagined there was a day 100 or more years ago at a book fair when, after yet another panel on how electricity was going to revolutionize the business, an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#richard mollet
#publishers association
#book fair
DC. Marvel. You. ComiXology, digital comics partner to the giants, wants your self-published creations. Continue reading at Fast Company
[ Fast Company | 2012-10-11 00:00:00 UTC ]
More news stories like this |
Simon & Schuster UK has signed Amanda Holden’s autobiography in a “healthy... Continue reading at The Bookseller
[ The Bookseller | 2012-10-10 00:00:00 UTC ]
More news stories like this |
Pan Macmillan has acquired a new adventure series in a joint acquisition with US sister company,... Continue reading at The Bookseller
[ The Bookseller | 2012-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pan macmillan
#adventure series
#joint acquisition
#sister company
Publishers can now decide whether Google can digitize out-of-print books still protected by copyright, but does not settle the issue of individual author rights. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-06 00:00:00 UTC ]
More news stories like this |
The Association of American Publishers (AAP) and Google today announced an agreement that marks the end of nearly seven years of litigation, kicked off in 2005, when five members of the organization filed an infringement suit against the online giant. The deal helps bring digitized books and... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#online giant
#online library
#digital copy
#pearson education
#simon schuster
Adobe has released Adobe Digital Editions 2.0, its freeware application for managing ebooks on a PC or Mac. Digital Editions is required for transferring protected eBook files to compatible mobile eBook Readers using Adobe’s EPUB and PDF standards. Version 2.0 includes accessibility support for... Continue reading at Betanews
[ Betanews | 2012-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital editions
#mobile readers