Remezcla and The NFL Partner to Boost the League’s Hispanic Reach

The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by tapping into new markets and demographics, a particular... Continue reading at 'AdWeek'

[ AdWeek | 2024-10-23 12:00:00 UTC ]
News tagged with: #nfl partner #league grow #hispanic reach #sponsorship offerings #digital media

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Literacy Partners Turns 40

Dianne Kangisser opened the New York City chapter of Literacy Volunteers of America (LVA), a nonprofit that provides free literacy services to adults, in 1973, using $500 in federal grant money. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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Wattpad partners with IFOA for online festival

Online writing site Wattpad has partnered with Toronto's International Festival of Authors (... Continue reading at The Bookseller

[ The Bookseller | 2014-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #international festival


Enthrill Partners with Walmart: Canadian Publishing 2014

It’s been a long time coming, but a made-in-Canada idea for bringing ebooks into bricks-and-mortar stores may have just arrived in the big league. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bricks-and-mortar stores


Scotland reaches 'fever pitch' in referendum week

Book trade individuals on both sides of Scotland's independence debate have spoken out as... Continue reading at The Bookseller

[ The Bookseller | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fever pitch


A Kickstarter for journalism enters the big leagues

Journalism is expensive. As big publishers close bureaus and slash staff, they're leaving major areas and big issues uncovered. And crowd funding platform Beacon has been quietly picking up some slack. The post A Kickstarter for journalism enters the big leagues appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big leagues


Harmony Ink Press: Reaching Out to LGBTQ+ Youth

Harmony Ink Press’s Anne Regan discusses the publisher's move into LGBTQ+ YA books, the reaction from readers, parents and teachers, and the publisher's plans for the future. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-11 00:00:00 UTC ]
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Samsung Announced as Innovation Partner at Frankfurt Book Fair

Samsung will be Innovation Partner at the 2014 Frankfurt Book Fair and help showcase technology solutions and unique content experiences for the book publishing industry. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovation partner


Samsung to be FBF 'innovation partner'

Global technology giant Samsung has been named as the Frankfurt Book Fair's “innovation... Continue reading at The Bookseller

[ The Bookseller | 2014-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovation partner


NBF, Miami Book Fair Partner

The National Book Foundation and Miami Book Fair International have teamed up to invite the 2014 National Book Award winners and finalists to participate in this year's Miami Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-19 00:00:00 UTC ]
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Predictive Data Boosts Social Messaging by 91%

Real-time social messaging is most beneficial to brands in the media and entertainment sectors, according to SocialFlow's latest study that examined 1.6 million posts by brands. The New York company found that marketers in industries that are not associated with entertainment—fashion,... Continue reading at AdWeek

[ AdWeek | 2014-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest study #consumer engagement #key findings


Writer's Digest, BookBaby Partner on Self-Pub Imprint

Blue Ash Publishing will give authors the "education resources" of the Writer's Digest community, alongside the distribution power of BookBaby's sales network. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give authors


B&N Partners With Google for Same-Day Delivery

The bookselling chain is partnering with Google's new shopping service, Google Shopping, to offer same-day delivery in three U.S. cities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bn partners #same-day delivery #bookselling chain #shopping service


Amazon says $9.99 ebooks will boost revenue, including for Hachette

Amazon.com believes that pricing ebooks at US$9.99 will boost sales by over 74 percent as the books are highly price-elastic.If customers would buy 100,000 copies of a particular ebook at $14.99, then they would buy 174,000 copies of the same ebook at $9.99, boosting total revenue to $1.7... Continue reading at PC World

[ PC World | 2014-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pricing ebooks #boost revenue #boost sales #post tuesday


Ad Age's 2014 Hispanic Fact Pack Is Out Now

Buoyed by marketers' growing interest in Hispanic millennials as consumers and trendsetters, the Hispanic media market continues to outpace overall growth in the U.S. ad industry. Ad Age's eleventh-annual Hispanic Fact Pack, distributed with the July 28 issue of the magazine, includes... Continue reading at Advertising Age

[ Advertising Age | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing interest #ad industry #ad spending #demographic change #digital edition


Amazon partners with Alloy for YA digital-first imprint

Amazon Publishing in the US has partnered with Alloy Entertainment, a division of Warner Bros, to... Continue reading at The Bookseller

[ The Bookseller | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alloy entertainment #amazon partners #amazon publishing #warner bros


How Book Prizes Boost Literary Talent Internationally

Focusing on the Jerwood Fiction Uncovered Prize, WME literary agent Cathryn Summerhayes argues that book prizes are key to spotlighting talent for the global market. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book prizes #global market


MLRC Partners with ABFFE

The organization focused on the First Amendment will be working with the American Booksellers Foundation for Free Expression to provide speakers for bookstores during Banned Books Week, taking place this year September 21-27. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free expression #taking place


ACE funding boost for Penned in the Margins

The future is bright for Penned in the Margins, the literary arts producer and independent... Continue reading at The Bookseller

[ The Bookseller | 2014-07-25 00:00:00 UTC ]
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App partners with HarperCollins to digitize your old print books

BitLit has landed a deal with the publisher to allow readers to get their print books into an ebook format. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #ebook format


Native-Ad Metrics Startup Simple Reach Raises $9 Million

SimpleReach, a company that provides publishers like The New York Times and Forbes with measurement and distribution tools for their native ad programs, has raised $9 million in its first big round of financing, the company said Tuesday. With the new series A funds, SimpleReach plans to invest... Continue reading at Advertising Age

[ Advertising Age | 2014-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big round #foundational player #kirk wolfe #general partner #mk capital #atlas ventures #village ventures #native advertising #tactic embraced