The digital media firm Remezcla Media Group partnered with the National Football League Wednesday in a bid to help the league grow its Hispanic fan base and sponsorship offerings. The tie-up is the latest in a series of efforts from the NFL to expand its viewership by tapping into new markets and demographics, a particular... Continue reading at 'AdWeek'
[ AdWeek | 2024-10-23 12:00:00 UTC ]
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Time Inc.'s All You is looking to increase its penetration into the Hispanic women's market with a multipoint holiday campaign. Continue reading at Folio Magazine
[ Folio Magazine | 2013-11-13 00:00:00 UTC ]
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Magazine companies are increasingly shifting their attention to the surging Hispanic community in the U.S. and their impressive buying power.In the last 10 months, Hearst, Conde Nast and Time Inc. have introduced or strengthened English-language magazines and inserts aimed at Latinas, a growing... Continue reading at Advertising Age
[ Advertising Age | 2013-11-09 00:00:00 UTC ]
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Constable & Robinson (C&R) and pay-as-you-go ebook service ValoBox have partnered to... Continue reading at The Bookseller
[ The Bookseller | 2013-11-08 00:00:00 UTC ]
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Baker & Taylor, best known for serving the library market, is working to up its business with independent booksellers in a series of initiatives overseen by David Cully, who was hired by the company six years ago as executive v-p of merchandising and president of retail sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-11-02 00:00:00 UTC ]
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Kobo is to sell its e-reading devices through 60 Eason stores in Ireland following a new... Continue reading at The Bookseller
[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's,... Continue reading at Advertising Age
[ Advertising Age | 2013-10-25 00:00:00 UTC ]
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Unbound, the crowdfunding publishing platform, has raised £1.2m in additional funding. The... Continue reading at The Bookseller
[ The Bookseller | 2013-10-22 00:00:00 UTC ]
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As book publishers continue to expand their offerings to meet the needs of Hispanic consumers, it is important to look at the genres and formats of the books these consumers are likely to purchase. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-18 00:00:00 UTC ]
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Wholesaler Bertrams' latest financial results have seen growth from online traders, its... Continue reading at The Bookseller
[ The Bookseller | 2013-10-16 00:00:00 UTC ]
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Kobo has announced a partnership with Italy's largest chain of bookshops, Feltrinelli. A... Continue reading at The Bookseller
[ The Bookseller | 2013-10-10 00:00:00 UTC ]
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The Folio Society has partnered with Harrods, the first time it has sold books beyond its own... Continue reading at The Bookseller
[ The Bookseller | 2013-10-10 00:00:00 UTC ]
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The Society of Chief Librarians (SCL) has invited library services to compete for a part in the... Continue reading at The Bookseller
[ The Bookseller | 2013-10-07 00:00:00 UTC ]
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CEO Robert Guth's plan to bring RDA Holding Co. back from insolvency called for a drastic rate base reduction for it's flagship magazine, Reader's Digest. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
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Effective immediately, Midpoint Trade will distribute Knox Robinson's print and digital books in the U.S. and Canada. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-02 00:00:00 UTC ]
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Publishers have partnered with AOL on a new bundled-subscription offering the company rolled out Monday. Continue reading at Folio Magazine
[ Folio Magazine | 2013-10-02 00:00:00 UTC ]
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Scholastic has donated 1 million books to Reach Out and Read, a literacy charity that works to provide books to at-risk children via doctors and nurses. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-25 00:00:00 UTC ]
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The value of the printed book market rose for a third consecutive week last week. It was helped... Continue reading at The Bookseller
[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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The Smashwords self-publishing platform has published a quarter of million books containing 8.5 billion words in six years in business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
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Online writing platform Wattpad and independent publisher Sourcebooks are forming a new... Continue reading at The Bookseller
[ The Bookseller | 2013-09-05 00:00:00 UTC ]
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Global literacy nonprofit Room to Read announced a partnership with the Asia Foundation's Books for Asia, which provides donated educational material throughout the region. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-05 00:00:00 UTC ]
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