Recession fails to bite children's market

Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at 'The Bookseller'

[ The Bookseller | 2012-01-23 00:00:00 UTC ]

Other Publishing stories related to: 'Recession fails to bite children's market'


Books in the Media: Children's books account for 4.9% of review space

Children's books account for just 4.9% of review space, despite making up a third of the market, according to data from Books in the Media.  Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 17:56:13 UTC ]
More news stories like this | News stories tagged with: #review space


A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
More news stories like this | News stories tagged with: #marketing budget #bragging rights #movie studios #ll stumble #nielsen


Quarto bolsters campaigns and marketing team with Basset and Price

The Quarto Group has appointed Viviane Basset and Dannie Price to its UK campaigns and marketing team. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 16:04:41 UTC ]
More news stories like this | News stories tagged with: #marketing team #quarto group #quarto


Shrine Bell snaps up Dyu's children's debut

Vertebrate children’s imprint Shrine Bell has snapped up Lily Dyu’s debut children's book. Continue reading at The Bookseller

[ The Bookseller | 2019-08-15 13:02:33 UTC ]
More news stories like this | News stories tagged with: #debut children #lily dyu


Bibles exempt from Trump China tariffs as charges on children's books delayed

New US tariffs on books imported from China will not include Bibles and other religious titles, while charges on children’s publications will be delayed, it has been announced. Continue reading at The Bookseller

[ The Bookseller | 2019-08-14 16:39:10 UTC ]
More news stories like this | News stories tagged with: #books delayed #books imported #religious titles


Welbeck appoints Allan and Quarto's Knowles to lead children's books

Alexandra Allan will lead Welbeck Publishing Group's children’s books business with Quarto’s Laura Knowles joining as associate publisher. Continue reading at The Bookseller

[ The Bookseller | 2019-08-14 05:12:59 UTC ]
More news stories like this | News stories tagged with: #books business #lead children #associate publisher


AAP Objects to Trump’s China Shift: Only Children’s Book Tariffs Delayed

'A wide range of other books remain on the list' for near-term tariffs, notes AAP's Maria A. Pallante, 'including American fiction and nonfiction.' The post AAP Objects to Trump’s China Shift: Only Children’s Book Tariffs Delayed appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-14 03:15:19 UTC ]
More news stories like this | News stories tagged with: #wide range #children’s book


3 Publishers Share a Page From Their Experiential Marketing Playbooks

Home of the original Shake Shack and lined by food carts and the sprawling Eataly marketplace, it’s not difficult to find a good meal in Manhattan’s Madison Square Park. Nor is it easy to stand out. Taste of Home found a way, when, last December, it offered passersby a chance to win a dinner... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-13 15:42:27 UTC ]
More news stories like this | News stories tagged with: #target audience #b2b publications #bottom lines


China’s Book Market in the First Half of 2019: Up 10.82 Percent

In another period of double-digit growth for China's book market, children's books are the largest category by sales and online retail is still growing. The post China’s Book Market in the First Half of 2019: Up 10.82 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-09 13:15:13 UTC ]
More news stories like this | News stories tagged with: #post china #double-digit growth #online retail #book market


Macmillan Education Schools Division to withdraw from Australia market

Macmillan Education is to review its local operations in Australia, "with the intention of withdrawing from the Australian market in due course". Continue reading at The Bookseller

[ The Bookseller | 2019-08-09 08:49:23 UTC ]
More news stories like this | News stories tagged with: #macmillan education #macmillan


Adult Presses Take On Children’s Books

This fall, four indie presses distributed by Consortium Books & Distribution are expanding beyond their well-established adult niches by publishing books for young readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing books #young readers


Penguin Random House Children’s Books to Publish Wattpad Books in UK

The latest stage in Wattpad's rapid expansion, its own new line of books is to be published in the UK market by Penguin Random House UK. The post Penguin Random House Children’s Books to Publish Wattpad Books in UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-08 09:05:12 UTC ]
More news stories like this | News stories tagged with: #uk market #uk appeared #rapid expansion #penguin random house #random house


Cisco names Dentsu's Isobar its digital marketing innovation agency of record

Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 18:07:06 UTC ]
More news stories like this | News stories tagged with: #biggest challenges #clients including #air force #stranger things #virtual meetings #company spent #digital media


Why Are Brand Marketers Investing in Magazines?

For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand... Continue reading at Folio Magazine

[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
More news stories like this | News stories tagged with: #increasing sales #sales pitch #ad revenues #print publication #hearst #printed word #print titles


UM promotes Deidre Smalls-Landau to U.S. chief marketing officer

IPG Mediabrands’ UM has promoted Deidre Smalls-Landau to U.S. chief marketing officer, effective immediately. She will retain her current position as global head of culture while adding oversight of UM’s strategic branding, platforms and initiatives to her remit. Since joining IPG Mediabrands... Continue reading at Advertising Age

[ Advertising Age | 2019-08-06 16:00:00 UTC ]
More news stories like this | News stories tagged with: #census bureau #work closely #vice president #digital media


ABC Says It’s a ‘Superior Platform’ to Streaming and Invests Heavily in Marketing Its Shows

ABC Entertainment president Karey Burke became the latest network exec to come out swinging against streaming competitors like Netflix during the Television Critics Association's summer press tour in LA. "We believe we offer creators a superior platform: big, broad audiences, all year long,"... Continue reading at AdWeek

[ AdWeek | 2019-08-05 19:31:34 UTC ]
More news stories like this | News stories tagged with: #year long #nielsen


PRH Children’s acquires Vincent’s Fairy Tales for Millennials

Penguin Random House UK Children’s has bought world rights to 12 fairy tale retellings by Bruno Vincent, author of the Enid Blyton for Grown-ups series. Continue reading at The Bookseller

[ The Bookseller | 2019-08-05 19:08:41 UTC ]
More news stories like this | News stories tagged with: #prh children #fairy tales #enid blyton #grown-ups series #world rights #penguin random house


HarperCollins Italia Names Rizzo to Lead Children’s; Mondadori-Reworld Deal Closes

ormerly with Terre di mezzo and Mondadori, Giulia Rizzo moves to Harper Italia's children's division, credited with a 'fresh look and open mind.' The post HarperCollins Italia Names Rizzo to Lead Children’s; Mondadori-Reworld Deal Closes appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-08-01 21:05:58 UTC ]
More news stories like this | News stories tagged with: #lead children #open mind #harpercollins


The Most Anticipated Children's and YA Books of Fall 2019

See our editors' selection of eagerly awaited children's and YA books for the coming season. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-01 04:00:00 UTC ]
More news stories like this | News stories tagged with: #anticipated children #ya books #coming season


How Publishers Are Using Data to Transform Their Marketing Operations

Editor's note: This article was originally published as part of a Folio: Special Report on the state of data in publishing, but we have decided to open it up to a wider audience by publishing it below. To view the full report, click the link at the bottom. The rise of big data—and the ability... Continue reading at Folio Magazine

[ Folio Magazine | 2019-07-31 19:33:50 UTC ]
More news stories like this | News stories tagged with: #paying subscribers #b2b publications #hanley wood #phone calls #ll notice #free e-book #e-book #digital content #magazine publisher