Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at 'Media Week'

[ Media Week | 2022-07-26 10:13:19 UTC ]
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Facebook Started Indexing News Pages to Determine Which Publishers Belong in Its Ad Archive

Facebook announced that it has begun the process of indexing news pages in order to determine which publishers should be included in the Ad Archive that it introduced in June. The Ad Archive, which is available globally, gives people the ability to search for ads related to politics or issues of... Continue reading at AdWeek

[ AdWeek | 2018-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook announced


Facebook rolls out system to include news publishers in its controversial Ad Archive

Facebook is moving forward with its controversial Ad Archive with a new system that will decide whether to include individual publishers in the archive. The post Facebook rolls out system to include news publishers in its controversial Ad Archive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook rolls #moving forward


Book drop around the UK marks 'La Belle Sauvage' paperback publication

Dame Kelly Holmes has joined The Book Fairies in dropping 200 copies of Philip Pullman’s La Belle Sauvage in public places all around the UK, to mark the publication of its paperback edition. Continue reading at The Bookseller

[ The Bookseller | 2018-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paperback publication #book drop #philip pullman #public places #paperback edition


Food & Wine Celebrates 40 Years and a New Direction

Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video,... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #production companies #worth investigating #higher levels #biggest challenges


Sales, Earnings Drop in First Half of 2018 at PRH

Revenue fell 3.3% in the first half of 2018 compared to a year ago at Penguin Random House, and earnings dropped 17%. The decline was attributed mainly to the negative impact of foreign exchange rates. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #earnings drop #negative impact


Twitter tweaks Facebook with new issue ads policy that exempts publishers

The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #run ads #civil rights


Bradford Literature Festival visitor attendance up 40%

Bradford Literature Festival increased visitor attendance by more than 40% this year with record audiences of over 70,000. Continue reading at The Bookseller

[ The Bookseller | 2018-08-29 00:00:00 UTC ]
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Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform

Facebook has been testing a tool with five publishers including BuzzFeed to help them improve their reach on the platform. The post Continuing charm offensive, Facebook creates tool to boost news publishers’ reach on the platform appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #platform appeared


Facebook is playing nicer with publishers by easing up on ad and content restrictions

Facebook Watch is still no jackpot. But Facebook is letting more publishers sell their own ad inventory and has warmed up to non-exclusive content. The post Facebook is playing nicer with publishers by easing up on ad and content restrictions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers sell #ad inventory #facebook watch #post facebook #content restrictions


Snapchat’s creator charm offensive stops short of ad revenue sharing

Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post snapchat #select group #publishing partners #ad inventory


TarcherPerigee Drops Accused Buddhist Author’s Book

Penguin Group’s TarcherPerigee imprint will no longer publish ‘How to Be Decent’ by Lodro Rinzler amid an investigation of sexual misconduct surrounding the author. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin group #tarcherperigee imprint


Reaching the Witch Within: PW Talks with Danielle Dulsky

In her follow-up to ‘Woman Most Wild,’ Danielle Dulsky encourages female readers to reconnect with nature and rediscover their instinctive womanhood in ‘The Holy Wild.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-21 00:00:00 UTC ]
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Turkish Agent Issues Warning, Requests Patience

With the Turkish economy collapsing, Nermin Mollagoglu of Istanbul's Kalem Agency discusses the impact on the publishing industry, noting a reduction in rights deals and delayed payments. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry #rights deals


Scottish Book Trust receives £40,000 to help Glasgow children read

Scottish Book Trust has received £40,000 funding for Glasgow Reading Buddies, a project that encourages reading for pleasure in primary schools in Glasgow. Continue reading at The Bookseller

[ The Bookseller | 2018-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #primary schools


Google publishes its own archive of US political ads

In the months leading up to the US midterm elections, the big online sites that inadvertently hosted the worst manipulation back in 2016, like Facebook and Twitter, have adopted new advertising policies to enforce transparency. So has Google, which h... Continue reading at Engadget

[ Engadget | 2018-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google publishes #political ads #months leading #midterm elections #advertising policies


Crowdfunding target reached for cancer patient’s picture book

The team behind a picture book created by Lisa Wells, who has terminal cancer, has surpassed its initial crowdfunding target of £5,000. Continue reading at The Bookseller

[ The Bookseller | 2018-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #picture book #terminal cancer


New Warnings from Lithuania of Competition to Books: ‘Reading Is Being Replaced’

'The main barriers to reading books in Lithuania are the lack of time and the lack of interest.' In a handsomely forthright assessment, the Lithuanian Publishers Association looks at its challenges. The post New Warnings from Lithuania of Competition to Books: ‘Reading Is Being Replaced’... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
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Crowdfunding campaigns for The Lost Words reach 15

The number of crowdfunding campaigns to buy copies of Robert Macfarlane and Jackie Morris' nature anthology, The Lost Words, has now reached 15, with new campaigns in Powys, Yorkshire and Nottinghamshire. Continue reading at The Bookseller

[ The Bookseller | 2018-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy copies #robert macfarlane #jackie morris #lost words


Chevy Parts and Truck Tires Dominate the Best Recalled Ads in Auto Mags

Endemic ads were completely in the driver’s seat when it came to ads in automotive magazines this March. According to GfK MRI’s Starch Advertising Research, ads for Chevy parts and Nitto truck tires performed particularly well in consumer recall, together garnering four of the top six positions... Continue reading at Folio Magazine

[ Folio Magazine | 2018-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers surveyed #metrics show #magazines perform #american consumer #recent waves


Publishers Clearing House is surviving the ad duopoly by selling engagement

To keep people engaged, the sweepstakes company is going big on social, creating a mobile app and weekly Facebook show. The post Publishers Clearing House is surviving the ad duopoly by selling engagement appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app