Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at 'Media Week'

[ Media Week | 2022-07-26 10:13:19 UTC ]
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HBG Reaches Out to the Community

Hachette Book Group held its first community service day on April 18, with approximately 550 HBG employees from across all of its locations volunteering with one of 42 partner organizations. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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Digiday Research: More publishers see programmatic revenue growth in Europe than the US

A smaller percentage of U.S. publishers than European publishers are seeing growth in revenues from programmatic advertising. The post Digiday Research: More publishers see programmatic revenue growth in Europe than the US appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european publishers #digiday research #smaller percentage #programmatic advertising


Increasing 'word gap' stifles pupils’ progress, warns OUP

Pupils in primary and secondary schools are falling behind their peers because of an increasing “word gap” in their vocabulary, according to new research from Oxford University Press (OUP). Continue reading at The Bookseller

[ The Bookseller | 2018-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #secondary schools


Index Exchange expands as ad tech consolidation looms

Index Exchange said Wednesday that it is hiring 200 staffers by the end of this year, bringing its total headcount to 520 and signaling growth even as the overpopulated ad-tech business continues to consolidate.The company says its expansion is not only happening without outside investors, but... Continue reading at Advertising Age

[ Advertising Age | 2018-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology company #index exchange #helps publishers


Attenborough's Life on Earth updated after 40 years

HarperCollins has signed a “significant deal” for a new edition of Sir David Attenborough’s Life on Earth. Continue reading at The Bookseller

[ The Bookseller | 2018-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #significant deal


Here’s to the innovators: welcome to the first FutureBook 40 list

The first ever FutureBook 40 list of UK book industry innovators, sponsored by Kortext, is here. Continue reading at The Bookseller

[ The Bookseller | 2018-04-07 00:00:00 UTC ]
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Knowledge Ages Quickly, as Shown by This Ad That Grew Mold on a Classic Marketing Book

There's still much to be learned from books written by the great minds of advertising's golden age, but it's hard to deny that almost any advice printed to the page quickly becomes dated in today's digitally driven world. To illustrate that point, and boost turnout at an upcoming IdeasFirst... Continue reading at AdWeek

[ AdWeek | 2018-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books written #great minds #golden age


Elsevier reports 40% gender pay gap

Elsevier has reported a median pay gap of 40%, more than twice the UK average of 18.4% and the highest yet reported by a publishing company. Continue reading at The Bookseller

[ The Bookseller | 2018-03-30 00:00:00 UTC ]
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Sales, Earnings Drop at Quarto

Sales at the Quarto Group fell less than 1% in 2017 compared to 2016, and profit fell more substantially, declining 57.6% to $7.2 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #earnings drop


Unlocking the Ad Analytics Ecosystem

[Partner Content] How a regional lifestyle magazine is using lead generation and data appending services to better serve its clients. The post Unlocking the Ad Analytics Ecosystem appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #partner content #lead generation


After Facebook’s Algorithm Change Devastated Organic Reach, How Are Publishers Coping?

When Facebook CEO Mark Zuckerberg announced in January that the site's News Feed algorithm would further emphasize posts from friends and family, publishers that hadn't diversified across many platforms faced a reckoning. Publishers like Little Things, despite testing its content on other... Continue reading at AdWeek

[ AdWeek | 2018-03-27 00:00:00 UTC ]
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Facebook stock drops after FTC says it's investigating the company's privacy practices

The Federal Trade Commission confirmed Monday that it has opened an investigation into Facebook Inc.'s privacy practices. The social media giant’s stock quickly dropped more than 5% before recovering somewhat. Around 10:20 a.m. Pacific Time, Facebook shares were down 1.8% at $156.41 — down 19%... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook shares #privacy practices #pacific time


Apple expands test to sell ads in Apple News

Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sell ads #apple news


Facebook says warning to Guardian group 'not our wisest move'

GMG received legal letter from Facebook day before Observer report on mass data harvestingIssuing a warning to the Guardian Media Group ahead of its publication of an exposé of mass Facebook data harvesting was not the wisest move, one of the social networking giant’s senior executives has said.... Continue reading at The Guardian

[ The Guardian | 2018-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior executives #news conference #campbell brown #news partnerships


Ad Lib podcast: Inside Bleacher Report's 'turf war, land grab'

Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!March Madness is well underway and if you're a sports fan of a certain age, chances are you're tracking your decimated bracket along with Bleacher... Continue reading at Advertising Age

[ Advertising Age | 2018-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #google play #rss feed #march madness #sports fan #bleacher report


Snapchat's UK ad revenue set to overtake Twitter's next year

UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone... Continue reading at The Guardian

[ The Guardian | 2018-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phone app #hugely popular #younger users #advertising revenue #uk arm


Facebook stock drops 7% over Cambridge Analytica controversy linked to Trump campaign

Facebook Inc.’s stock tumbled Monday after the social media company accused a data analytics firm used by the Trump campaign of exploiting ill-gotten data belonging to unwitting Facebook users. Shares of Facebook sank 6.7% to $172.69 around 9:50 a.m. Pacific time. On Friday, a Facebook executive... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook executive #trump campaign #pacific time


Turner creates London ad division for international properties

Advertisers can now target audiences across all Turner International digital publishing brands, including CNN International and Bleacher Report. The post Turner creates London ad division for international properties appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #target audiences #bleacher report


Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines

Christoph Waltz for Dom Pérignon and KitchenAid also claim high recognition scores in GfK MRI's consumer ad recall study. The post Kohl’s and Paula Deen Make Memorable Ad Impressions in Food Magazines appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-03-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gfk mri


The Rundown: Publishers sweat the ad details

In this week's Rundown: Martech vendors pivot to blockchain, why Facebook can't iterate its way to a successful entertainment platform and more. The post The Rundown: Publishers sweat the ad details appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-15 00:00:00 UTC ]
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