National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at 'Media Week'
[ Media Week | 2022-07-26 10:13:19 UTC ]
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The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-08 00:00:00 UTC ]
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GDPR hasn't derailed programmatic advertising, but 32 percent of publishing executives said it has negatively impacted their programmatic revenues. The post Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-07 00:00:00 UTC ]
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NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
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School librarians have reacted with dismay to the Budget news that schools are to receive a one-off payment of £400m, telling The Bookseller that schools will continue to struggle to buy books for their pupils. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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The Society of Authors has warned MPs that Universal Credit could silence working-class writers, impeding diversity in publishing and making it harder to attract different types of reader. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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A fundraising appeal launched to support Nosy Crow’s rights manager Ola Gotkowska, who was diagnosed with the degenerative illness Motor Neurone Disease earlier this year, has reached, and exceeded, its initial £31,000 target. Continue reading at The Bookseller
[ The Bookseller | 2018-10-26 00:00:00 UTC ]
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Conde Nast's latest sales reorg points to the fact that legacy media is still wrestling with what the best approach to go to market is as spending moves digital. The post ‘Struggling with the right solution to a thorny problem’: In a platform era, magazines struggle to right their ad sales... Continue reading at Digiday
[ Digiday | 2018-10-25 00:00:00 UTC ]
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While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget
[ Engadget | 2018-10-21 00:00:00 UTC ]
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New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
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#social video
Sales of the Man Booker Prize titles dropped at the longlist stage have signfiicantly outsold its shortlist, according to Nielsen Bookscan, with Belinda Bauer's Snap (Bantam) shifting almost three times the total of the entire shortlist's sales. Continue reading at The Bookseller
[ The Bookseller | 2018-10-17 00:00:00 UTC ]
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Social network hopes launch of transparency tools will restore trust after series of scandalsFacebook will no longer allow British political groups to publish “dark ads” on its network, in an attempt to restore public trust after the Cambridge Analytica scandal and questions over its influence... Continue reading at The Guardian
[ The Guardian | 2018-10-16 00:00:00 UTC ]
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#brexit referendum
Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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Bonnier Books UK has launched a new recruitment policy and increased the salary for interns to £18,000 p/a (pro rata) in an attempt to be more inclusive. Continue reading at The Bookseller
[ The Bookseller | 2018-10-12 00:00:00 UTC ]
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Unit sales of print books fell 2.7% in the week ended Oct. 6, 2018, compared to the similar week in 2017, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-12 00:00:00 UTC ]
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The company has reached an agreement with two of its authors who had filed a suit alleging that the educational publisher's Cengage Unlimited subscription service will improperly cost them sales and royalty payments. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-05 00:00:00 UTC ]
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#educational publisher
#improperly cost
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
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Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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The Society of Authors (SoA) and the Irish Writers Union (IWU) have warned about the dangers of a no-deal Brexit. The joint statement pays tribute to the “close literary relationship” between the UK and Ireland but suggests that the “unique and thriving relationship is now under threat as a... Continue reading at The Bookseller
[ The Bookseller | 2018-09-27 00:00:00 UTC ]
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#uk leaving
#no-deal brexit
Bloomsbury Reader is publishing a new book by David Kogan about battles for supremacy within the Labour Party, coinciding with the opening of the Labour Party annual conference this weekend in Liverpool. Continue reading at The Bookseller
[ The Bookseller | 2018-09-25 00:00:00 UTC ]
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#labour party
Facebook announced Monday that its Ad Breaks <span aria-describedby="tt" class="glossaryLink " data-cmtooltip=" Monetization Monetization is utilizing existing website traffic or app users to produce revenue, often via ads or affiliate links. Influencers monetize their social media profiles... Continue reading at AdWeek
[ AdWeek | 2018-09-24 00:00:00 UTC ]
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