Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at 'Media Week'

[ Media Week | 2022-07-26 10:13:19 UTC ]
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Ad Age Agency Report 2021: Rankings and analysis

Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age

[ Advertising Age | 2021-05-02 18:39:14 UTC ]
More news stories like this | News stories tagged with: #agency business #agency companies #public relations #top executives #agency websites #agency report #agency missed #ll add #biggest advertisers #agencyreport@adage #email customerservice@adage #print version


$40,000 Swindle Puts Spotlight on Literary Prize Scams

The organizers of at least five British awards received emails asking them to transfer prize money to a PayPal account. One of them paid out. Continue reading at The New York Times

[ The New York Times | 2021-04-16 17:53:34 UTC ]
More news stories like this | News stories tagged with: #literary prize


February Bookstore Sales Dropped 22.3%

February bookstore sales fell to $446 million in February compared to sales of $573 million in 2020, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #february compared #preliminary estimates #census bureau #bookstore sales


Opinion: Reaching Black readers

The marketing of books to readers of colour is often restricted to titles by writers of similar backgrounds, but who ‘the reader’ is must be re-assessed Continue reading at The Bookseller

[ The Bookseller | 2021-04-09 20:27:23 UTC ]
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Ishiguro warns of 'online lynch mob' stifling young writers' creativity

Nobel Prize-winning author Sir Kazuo Ishiguro has revealed concerns that young writers are “self-censoring” to avoid an “anonymous lynch mob that turns up online and makes their lives a misery”.  Continue reading at The Bookseller

[ The Bookseller | 2021-03-01 15:01:44 UTC ]
More news stories like this | News stories tagged with: #young writers #prize-winning author


This Ad Centered on Breastfeeding Is Both ‘Unapologetically Raw’ and Joyously Supportive

Tommee Tippee, the feeding and accessories brand for babies and new parents, has launched a new global campaign that aims to "demystify the complex realities of feeding." Created by agency Manifest, the campaign comprises a hero film and a digital content series. Titled "Spill the Milk," the... Continue reading at AdWeek

[ AdWeek | 2021-02-23 00:46:05 UTC ]
More news stories like this | News stories tagged with: #digital content


Context and environment are driving success for video pre-roll ads

Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday

[ Digiday | 2021-02-17 02:00:00 UTC ]
More news stories like this | News stories tagged with: #context matters #user experience #premium publisher


Armitage and Fiennes among all-star cast for PRH Audio's 2000 AD adaptations

Richard Armitage, Sheila Atim and Joseph Fiennes are starring in five new audiobook adaptations of stories from 2000 AD, including Judge Dredd and Halo Jones. Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 17:22:53 UTC ]
More news stories like this | News stories tagged with: #all-star cast #prh audio #audiobook adaptations #audiobook


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


What a $5.5 million Super Bowl ad can buy in digital media

For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-02-05 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Warning signs from the Biden-Trump split screen

On Wednesday, President Joe Biden signed a suite of executive orders that transformed US climate-change policy. He mandated a pause on new oil and gas leases of federal land; instituted a major push to replace gas vehicles in the federal fleet with electric ones; directed agencies to eliminate... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-01-29 13:29:22 UTC ]
More news stories like this | News stories tagged with: #city university #physical distance #rupert murdoch #digital operations #print newspapers #major outlets #ap reports #publishing platform


Here’s what you need to know about the book club service that just raised $40 million.

This morning, PR Newswire broke the news that Literati, an “innovative literary brand,” has just raised 40 million dollars in Series B funding. Among its investors is NBA giant Steph Curry. If you’re anything like me, you may have some questions, among them: What’s the $40 million being used... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-27 18:53:56 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #mind appeared #digital publishers


Pearson sales drop 10% in 'challenging' 2020

Pearson has reported group sales fell 10% in 2020 in its January trading update, reflecting the continuing impact of Covid.  Continue reading at The Bookseller

[ The Bookseller | 2021-01-19 21:27:03 UTC ]
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November Bookstore Sales Dropped 21.5%

Bookstore sales were $485 million in November, down from $618 million in November 2019, according to figures from the U.S. Census Bureau. The 21.5% decline was the smallest monthly drop since spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-19 05:00:00 UTC ]
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France's publishers saw 2% print drop in 2020, says SNE

French publishers’ print book sales probably dropped by only 2% in 2020 when compared to the year before, according to preliminary figures provided by Vincent Montagne, president of the French Publishers Association (Syndicat National de l’Edition, SNE). Continue reading at The Bookseller

[ The Bookseller | 2021-01-11 12:59:19 UTC ]
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40+ YA Book Cover Artists and Designers to Follow on Instagram

Love YA book covers? You'll want to follow these YA book cover artists and designers on Instagram for a peek behind the scenes. Continue reading at Book Riot

[ Book Riot | 2021-01-11 11:33:00 UTC ]
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Blackwell's drops click and collect in almost all stores as lockdown hits

Blackwell's is the latest bookseller to announce it has closed its stores during the new lockdown and will not be offering click and collect, with the exception of its Oxford branch. Continue reading at The Bookseller

[ The Bookseller | 2021-01-06 09:24:14 UTC ]
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Verizon, Hearst reach agreement that will keep WBAL content on Fios | COMMENTARY

Agreement on retransmission fees will allow Baltimore area Verizon Fios subscribers to continue to see WBAL-TV and NBC content. Continue reading at Baltimore Sun

[ Baltimore Sun | 2021-01-01 14:23:03 UTC ]
More news stories like this | News stories tagged with: #hearst


Freight resumes after France and UK reach agreement on travel ban

Freight services are resuming again between the UK and France today (23rd December) after the two governments reached agreement on lifting a travel ban. Continue reading at The Bookseller

[ The Bookseller | 2020-12-23 02:20:11 UTC ]
More news stories like this | News stories tagged with: #travel ban