Question of the Day: How did data shape content creation in a year of change?

In 2021, Digiday and Connatix teamed up to ask experts at the Digiday Publishing Summit how the past year’s unprecedented online audience surge fundamentally changed the ways publishers use data to create content. In this installment of the Question of the Day, Joetta Gobell, vice president of Research and Insights at Dotdash, talks about what […] The post Question of the Day: How did data shape content creation in a year of change? appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2021-03-10 02:00:00 UTC ]
News tagged with: #post question #ways publishers #create content #vice president #publishing summit

Other Publishing stories related to: 'Question of the Day: How did data shape content creation in a year of change?'


Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday

[ Digiday | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers struggle #consumer data #consumer revenue #audience size #increasingly difficult #smaller publishers


BookCon 2015: A 'Mostly Positive' Second Day of Literary Fanfest

BookCon 2015, held at Javits this weekend, drew mostly positive comments from both attendees and publishers who exhibited there. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #literary fanfest


Facebook’s Instant Articles Do Speed Up Mobile Content

When it comes to loading times, Facebook’s Instant Articles appear to be living up to their name.   Earlier this month, the social network launched its new Instant Articles product, which allows publishers to host articles and videos d ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile content


Twenty-Five Years Of Discovery

On May 12, nearly 300 people gathered at the Standard Hotel in New York City’s Meatpacking District to celebrate 25 years of Barnes & Noble’s Discover Great New Writers Program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble


BEA 2015: Town Hall Forum: ‘Change Is Good’

BEA show director Steve Rosato responded to questions about this year’s midweek BEA conference, and noted, “Obviously this year was a lot different. We learned that the consumer piece doesn’t mix with the trade piece. Change is good.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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'Hashtag' crowned kids' 'word of the year'

Oxford University Press has chosen hashtag as its ‘children’s word of the year’ because of its significant use in the 500 Words 2015 competition. The 500 Words competition was launched by presenter Chris Evans on the BBC Radio 2 Breakfast Show in 2011, and is for stories of 500 words or less by... Continue reading at The Bookseller

[ The Bookseller | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Content by Teachers for Teachers

As the name declares, Teacher Created Materials Publishing is all about producing quality books by teachers for teachers—and the company has been doing that for almost 40 years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Europa Editions Marks 10 Years

The last time indie publisher Europa Editions had a booth at BEA was in 2011, according to editor-in-chief Michael Reynolds. Last year, the house exhibited as part of the Translation Market, and, he recalls, “we enjoyed the energy.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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BEA 2015: Strides in Content Management

The latest news coming out of Ixxus, publishing and media specialists, is its partnership with Inkling, which is aimed at delivering off-the-shelf integration of Inkling’s Habitat publishing platform with Alfresco’s content management system. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content management


Bruce Schneier on Privacy and the Data Free-for-All

Over the past two decades, few voices have shouted louder from the rooftops about global cybersecurity and digital privacy concerns than Bruce Schneier. He’s the CTO of Resilient Systems, a board member of the Electronic Frontier Foundation (EFF) and has authored 14 books—his latest, Data and... Continue reading at Wired

[ Wired | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #board member


Booksellers welcome Amazon tax change

Booksellers have welcomed the news that Amazon is to start booking sales made to customers in the UK through its UK branch instead of through Luxembourg, though some say they remain "cautious" about the development. The online retailer brought its new arrangements, which means it will be taxed... Continue reading at The Bookseller

[ The Bookseller | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk branch


BEA 2015: Sexy Toys to Celebrate 35 Years

In celebration of its 35th anniversary, Cleis Press will offer a wide assortment of lively events and promotions during BEA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #35th anniversary #cleis press #wide assortment #lively events


BEA 2015: Coping with BEA’s Schedule Changes

BookExpo America shifts to midweek this year, running Wednesday through Friday rather than Thursday through Saturday as in years past. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #running wednesday #years past


How The Onion Gets People to Read Sponsored Content: Make Fun of It

About a month ago, The Onion posted an article to its Facebook page with the headline, "Complete Idiot Forgot to Shave Area Between Nose and Mouth." The complete idiot, you might have guessed, sports a mustache. The Facebook post has more than 13,000 "likes," nearly 2,200 shares and reams of... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #complete idiot #increasingly relying #scott donaton #sponsored post


USA Today Could End Daily Print Edition in 'Five or Six Years,' Editor-in-Chief Says

USA Today could stop publishing a daily print newspaper as soon as in the next "five or six years," the paper's editor-in-chief, David Callaway, said in response to a question during an Internet Week New York panel Wednesday.To be sure, a print product of some kind will likely continue for "the... Continue reading at Advertising Age

[ Advertising Age | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #usa today #stop publishing #internet week #print product #top editor #business insider #trade desk


Content overload on the web is a turn-off: here's how to manage it

Creative distribution strategies and smart data can help brands and publishers deliver the right content to the right person at the right timeRemember the early days of the internet? Searching the net, jumping from one site to the next. Listening to that oddly alluring dial-up modem noise, while... Continue reading at The Guardian

[ The Guardian | 2015-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early days #digital era #banner ad #news publishers


Book Soup Marks 40 Years on Sunset Strip

Six years after Book Soup founder Glenn Goldman’s death, his iconic bookstore on Los Angeles’s Sunset Strip is getting ready to celebrate its 40th birthday over the June 12–14 weekend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sunset strip #iconic bookstore #40th birthday


The New Yorker’s “Broken Arch” is ASME’s Cover of the Year

Selected out of over 100 print magazines and 270 covers. The post The New Yorker’s “Broken Arch” is ASME’s Cover of the Year appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared


Hachette UK sales hit by VAT change

Sales at Hachette UK fell 4% year-on-year for the first quarter of 2015, partially due to an “unfavourable” VAT effect on ebooks, parent company Lagardere has said. Hachette UK said it had “steady sales in print and digital” in the first quarter of the year, with its performance “broadly in... Continue reading at The Bookseller

[ The Bookseller | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #steady sales #hachette uk