Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
News tagged with: #digital publishing #vox media #nbc universal

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March/April Starred BlueInk Reviews of Self-published Books

Among the best, new self-published titles of March and April is The Beach at Herculaneum by Susan G. Muth, only the second title to win a BlueInk Best Book Award. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published books #self-published titles #book award

MJ to publish Union J

Penguin division Michael Joseph will publish a new book by "X Factor" band Union J this... Continue reading at The Bookseller

[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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Publishers look to mobile

Publishers are looking to mobile channels to sell bespoke digital content as research suggests... Continue reading at The Bookseller

[ The Bookseller | 2013-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile channels #research suggests

Germany’s epubli Brings Self-publishing Expertise to UK and Beyond

Holtzbrinck's five-year-old self-publishing platform epubli is expanding to the UK amid a huge shift in attitude toward self-publishing and its potential. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk amid #huge shift

Kathy Thomson named chief operating officer of Tribune publishing

Tribune Co. has promoted Kathy Thomson, president and chief operating officer of the Los Angeles Times, to the newly created position of chief operating officer of Tribune’s publishing division. Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tribune publishing #publishing division

Premium Publishers Give Private Marketplaces Another Look

After a burst of initial announcements of private exchanges, followed by a lull in activity, private marketplaces are getting another look by premium publishers as the technology has improved and programmatic buying gains traction. The aim of the private exchanges is to leverage publishers’... Continue reading at AdWeek

[ AdWeek | 2013-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brian lesser #ad buying

Snapplify: Custom Publishing Apps Out of Africa

South Africa is making itself known as a home for digital startups. Among the hottest is Snapplify, a digital publishing solutions provider with a growing global profile. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #south africa #digital startups

Christian Self-Publishers Finally Get Some Respect

These days, Christian self-publishing has moved from the Rodney Dangerfield era to the Aretha Franklin age. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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Is Google’s Agreement with French Publishers Exportable to the U.S.?

You may have missed the news in early February that Google has established a $60 million Euro (about $80 million) fund to support a group of French publishers in their digital enterprises. Not only that, Google chairman Eric Schmidt jetted to Paris ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early february #french publishers #digital enterprises

Digital Delivers... Profits

E-book sales had a major impact on all of the major trade publishers' 2012 performance, with Random House coming out the biggest winner thanks to the success of the 50 Shades trilogy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book sales #major impact #biggest winner

Librii: A New Kind Of Digital Library For The Developing World

This new library-in-a-shipping-container plans on using growing Internet access in Africa to create a new model for making available both electronic information and physical books. It’s a conundrum that library advocates have struggled with for years: in many areas in the developing world,... Continue reading at Fast Company

[ Fast Company | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #educational programs

Business Insider's Slideshows Are Now Ads, Too

Business Insider has become known all-too-well for making its site sticky with a constant procession of topical or newsy slideshows. Well, the New York-based digital publisher this week started to monetize the idea with a sponsored gallery ad unit, and location-based marketing firm Yext has... Continue reading at AdWeek

[ AdWeek | 2013-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek

Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #beautiful thing

Children’s Nonfiction Publishing Comes of Age

Once an afterthought, children's nonfiction publishing is experiencing a revolution, especially in the US, where the segment grew by 5% in 2012. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-25 00:00:00 UTC ]
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What Went Wrong for Canada’s D&M Publishers

Veteran Canadian publisher Scott McIntyre described the dismantling of D&M Publishers, the iconic Canadian independent publishing house he cofounded 40 years ago, as the result of an unfortunate confluence of circumstances. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #dm publishers

Local Newspaper Publisher Sale Approved

Yardley-based newspaper publisher Journal Register Co. Thursday won court approval to sell its assets to an affiliate of its current owner in exchange for $114 million in secured debt and about $6 million in cash, Bloomberg reported. A New York-bas ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$114 million #current owner #bloomberg reported

Google Chairman Advocates 'Digital Fund' for UK Newspapers

Eric Schmidt, the executive chairman of Google, has said that the internet giant is willing to launch a similar "digital publishing innovation fund" in the UK to the one it launched in France last month. When asked by the Guardian&rsquo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk newspapers #eric schmidt #executive chairman

L,B celebrates McCall Smith with digital campaign

Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital campaign #15th anniversary

Short Books + Fast Books (and Diet) = Indie Publishing Success

With The Fast Diet, UK publisher Short Books has the biggest hit in its history. Co-founder Rebecca Nicolson reflects on why, and the role of independent publishers today. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fast diet #biggest hit