Quartz' about-face on programmatic ads has big implications for digital publishing

Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-05-09 00:00:00 UTC ]
News tagged with: #digital publishing #vox media #nbc universal

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Barnes and Noble Rebrands Self-publishing Platform Pubit as NOOK Press

Capitalizing on the recognition of NOOK, Barnes & Noble has rebranded its self-publishing platform Pubit as NOOK Press and added features from FastPencil. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #nook press

Barnes & Noble creates a new self-publishing service

Nook Press gives authors up to 65 percent of their revenue and allows them to sell their titles anywhere. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing service #nook press

Trade figures launch Read Petite digital venture

A new venture to offer digital short stories and long-form journalism to readers through a... Continue reading at The Bookseller

[ The Bookseller | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-form journalism

T&F buys Manson Publishing

Specialist medical publisher Manson Publishing has been bought by Taylor & Francis imprint... Continue reading at The Bookseller

[ The Bookseller | 2013-04-10 00:00:00 UTC ]
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Gale Partners with the Associated Press to Digitize Holdings

FARMINGTON HILLS, Mich., April 8, 2013 /PRNewswire/ -- Gale, part of Cengage Learning and a leading publisher of research and reference resources for libraries, schools and businesses, today announced an agreement with the Associated Press (AP) to di ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #press ap #cengage learning #leading publisher #today announced

Can Self-Publishing Help Circumvent Censorship?

The internet has opened up new pathways for writers looking to circumvent state censors. This is especially true in countries like China, where internet use if booming. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-10 00:00:00 UTC ]
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The Ten Ways Self-Publishing Has Changed Everything

At The Guardian, Alison Baverstock, author of the guide to self-publishing, The Naked Author, listed the ways in which self-publishing has changed the world. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-09 00:00:00 UTC ]
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HCCB to publish 'newly discovered' Scarry title

HarperCollins Children's Books has acquired a previously unpublished Richard Scarry title... Continue reading at The Bookseller

[ The Bookseller | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins children

Digital revenues to grow 15% in 2013

Online publishers predict digital revenue will grow by 15% year on year in 2013, according to the annual census from the Association of Online Publishers (AOP). Continue reading at Media Week

[ Media Week | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #15% year #digital revenues

Barnes & Noble relabels PubIt! as Nook Press, adds web-based publishing tool

Barnes & Noble's PubIt! self-publishing conduit has been active for well over two years, but you'd be forgiven for overlooking it with that somewhat forgettable (if very emphatic) name. The company might just know what you're thinking, as it's giving the service a considerably more memorable... Continue reading at Engadget

[ Engadget | 2013-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook press #barnes noble #online hub #nook hd

Death of Thatcher sparks publishing flurry

A flurry of publishing activity has been prompted by the death of former prime minister... Continue reading at The Bookseller

[ The Bookseller | 2013-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #prime minister

Thatcher memoir to be published this week

HarperCollins imprint HarperPress will publish Margaret Thatcher’s autobiography as a... Continue reading at The Bookseller

[ The Bookseller | 2013-04-08 00:00:00 UTC ]
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5 Tips for Self-published Authors to Maximize Rights and Licensing Deals

Hannah Sheppard, creative director at IPR License, reminds self-publishers that getting the basics right are key when pursuing international rights deals. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published authors #licensing deals #hannah sheppard #creative director #ipr license

How Bad News Brings the Publishing Family Together

The response of people to the sad news concerning Iain Banks, who announced he has terminal cancer, makes us realize how the book trade is like a huge, extended family. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sad news #iain banks #terminal cancer #book trade #extended family

Johannesburg’s Fourthwall: Publishing Experiments on the Periphery

Bronwyn Law-Viljoen, editor of Johannesburg’s inventive art books publisher Fourthwall, discusses how publishing on the periphery of the world can give you an edge. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-04 00:00:00 UTC ]
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Digital publications to head to deposit libraries

New regulations coming into force tomorrow [6th April] will mean that publishers will have to... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publications

Donnelley Adding Electronic Tags

R.R. Donnelley said it will start adding RFID and NFC tags to such products as retail displays, product packaging, shipping labels, direct mail pieces, catalogs, magazines and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-03 00:00:00 UTC ]
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March/April Starred BlueInk Reviews of Self-published Books

Among the best, new self-published titles of March and April is The Beach at Herculaneum by Susan G. Muth, only the second title to win a BlueInk Best Book Award. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published books #self-published titles #book award

What Does Germany’s Adoption of Digital Foretell for Europe?

As in financial matters, will the rest of continental Europe be forced to fall in line with Germany's lead in embracing ebooks and digital publishing? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-04-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continental europe #digital publishing