Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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EWIP's annual Exceptional Women in Publishing conference was held earlier this month in San Fancisco. The event marked its fifth anniversary, while the organization itself notched its fifteenth year in operation. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-20 00:00:00 UTC ]
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Just 4% of French authors have signed digital contracts for their most recent books and a third... Continue reading at The Bookseller
[ The Bookseller | 2013-03-20 00:00:00 UTC ]
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The Daily Mail's Marcus Rich is among the executives lined up for the Professional Publishers Association's annual conference, which will examine how to boost digital revenues and explore whether content is still king. Continue reading at Media Week
[ Media Week | 2013-03-20 00:00:00 UTC ]
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Two publishers have signed up books from Italy-based writer Charles Lambert. Emlyn Rees of... Continue reading at The Bookseller
[ The Bookseller | 2013-03-20 00:00:00 UTC ]
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John Wiley has launched subscription e-learning resource www.digitalclassroom.com, combining... Continue reading at The Bookseller
[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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Independent Publishers Group has signed up several new publishers for distribution: Parenting Press, World Book’s Bright Connections Media and Incentive Publications imprints, the Institute of Economic Affairs, Sussex Academic Press and Te Papa Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-19 00:00:00 UTC ]
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A new profile of the Financial Times is the latest piece to hold up the company as a model for traditional publishers that want to create a digital-era business. It sounds great, but it’s not very realistic. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-19 00:00:00 UTC ]
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Andrés Rodríguez, the publisher and founder of SpainMedia, has much at stake in the debut this month of a Spanish-language edition of Forbes, the American business magazine. Continue reading at The New York Times
[ The New York Times | 2013-03-17 00:00:00 UTC ]
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Last year at the end of this annual bestseller article, we made the obvious prediction that unit sales for hardcover bestsellers would be even lower for 2012 books and that the “ebook explosion could be the culprit.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-17 00:00:00 UTC ]
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Less than 5% of all published books are available in an accessible format. Several organizations, notably Bookshare, are working to change that woeful statistic. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-14 00:00:00 UTC ]
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LONDON: 14 March 2013: Today the Financial Times and Penguin publish Lunch with the FT: 52Classic Interviews in hardback and eBook format. The book, edited by FT editor Lionel Barber, with a foreword by CEO John Ridding, read ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-03-14 00:00:00 UTC ]
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Consortium has announced six new publishers for the fall 2013 season: And Other Stories, Curbside Splendor Publishing, Gallic Books, GILES, Koyama Press, and Stockholm Text. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-14 00:00:00 UTC ]
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Picador is to publish the official film tie-in edition for the forthcoming adaptation of F Scott... Continue reading at The Bookseller
[ The Bookseller | 2013-03-14 00:00:00 UTC ]
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Random House US has adjusted its proposed terms for authors with Random House's new digital... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News
[ BBC News | 2013-03-12 00:00:00 UTC ]
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The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller
[ The Bookseller | 2013-03-12 00:00:00 UTC ]
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An E L James book to help aspiring writers record their "innermost thoughts" - Fifty... Continue reading at The Bookseller
[ The Bookseller | 2013-03-11 00:00:00 UTC ]
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There are 866 publications in Poets & Writers’ database of literary magazines, 14 of which were added in early 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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Brenda Peterson is one of the growing number of authors who are working on self-published projects in addition to writing books released by traditional houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-10 00:00:00 UTC ]
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News Corp.'s soon-to-be publishing company will begin life with no debt and about $2.6 billion in cash -- illustrating the parent company's attempt to provide the new entity with solid financials and money for acquisitions. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-09 00:00:00 UTC ]
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