Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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"Try finding Harper's Magazine when you Google "magazines that publish essays" or "magazines that publish short stories" -- it isn't easy." No, Rick, no it's not. Continue reading at The Atlantic
[ The Atlantic | 2013-01-18 00:00:00 UTC ]
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Looking back on this week's Digital Book World conference, we distill the event into three key ideas: price innovation, discoverability and authenticity. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-18 00:00:00 UTC ]
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From corporate consolidation to book discoverability, to how books are produced and bought, to the proliferation of new devices to read them on, this year’s Digital Book World was a whirlwind tour of the industry’s changing landscape. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-18 00:00:00 UTC ]
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Magazine publishers have more directly embraced tablets over more than a year as it became clearer that they were boosting the bottom line. We may be witnessing a watershed moment today, however. Hearst has started publishing issues for 22 of its magazines in the iOS Newsstand days before their... Continue reading at Engadget
[ Engadget | 2013-01-18 00:00:00 UTC ]
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A cautious approach to HMV by publishers in recent months has meant many did not feel over-... Continue reading at The Bookseller
[ The Bookseller | 2013-01-18 00:00:00 UTC ]
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The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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Harlequin UK is launching a new digital-only imprint called Carina UK, which will encompass all... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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Every month, FOLIO: selects a small group of designers and art directors to offer critiques on visually-engaging magazine covers. The cover, after all, is the first point of entry for any magazine, retail or otherwise. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-15 00:00:00 UTC ]
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Every book published each season is its own startup. By adopting some of the principles that drive Silicon Valley, publishers really don't have anything to lose. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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Dan Brown's new thriller "Inferno," starrring his tweedy hero Robert Langdon from "The Da Vinci Code," will be published May 14 in hardcover and as an ebook by Doubleday. Dan Brown's new thriller "Inferno," starrring his tweedy hero Robert Langdon from "The Da Vinci Code," will be published May... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
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De Arbeiderspers/A W Bruna, the largest publisher in the Netherlands, has removed DRM from its e-... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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Prometheus Books announced today a multiyear sales and distribution partnership with Random House Publisher Services (RHPS), beginning April 1, 2013, RHPS will provide exclusive sales and distribution for all Prometheus physical and digital titles in the United States and internationally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-14 00:00:00 UTC ]
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Hardbound books, apparently, are soooo 20th century -- at least for the upcoming BiblioTech library in San Antonio, Texas' south side. When the shiny, new public library opens its doors to bookworms this fall, visitors will notice something important missing: actual books. Instead, the facility... Continue reading at Engadget
[ Engadget | 2013-01-14 00:00:00 UTC ]
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Comedy and “new adult” will be among the hot trends for 2013, according to children... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
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Parsing through the top 10 bestsellers of 2012 in a number of major publishing categories reads like a usual suspects list, as a small number of authors filled a large number of spots. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
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Publishing is at a watershed moment, says George Lossius, CEO at Publishing Technology, forecasting a future with more consolidation and exploration. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-10 00:00:00 UTC ]
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Over the past few years, the media arm of Thomson Reuters has been trying to polish its 160-year-old brand to a more contemporary sheen by recruiting A-list journalists and pundits and expanding into areas like blogging, Internet TV and magazines. I ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-09 00:00:00 UTC ]
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When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
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