Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
News tagged with:
#digital publishing
#vox media
#nbc universal
Dan Brown's new thriller "Inferno," starrring his tweedy hero Robert Langdon from "The Da Vinci Code," will be published May 14 in hardcover and as an ebook by Doubleday. Dan Brown's new thriller "Inferno," starrring his tweedy hero Robert Langdon from "The Da Vinci Code," will be published May... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#dan brown
Every book published each season is its own startup. By adopting some of the principles that drive Silicon Valley, publishers really don't have anything to lose. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#silicon valley
#book published
De Arbeiderspers/A W Bruna, the largest publisher in the Netherlands, has removed DRM from its e-... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#largest publisher
Prometheus Books announced today a multiyear sales and distribution partnership with Random House Publisher Services (RHPS), beginning April 1, 2013, RHPS will provide exclusive sales and distribution for all Prometheus physical and digital titles in the United States and internationally. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#distribution partnership
#multiyear sales
#digital titles
Comedy and “new adult” will be among the hot trends for 2013, according to children... Continue reading at The Bookseller
[ The Bookseller | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hot trends
Hardbound books, apparently, are soooo 20th century -- at least for the upcoming BiblioTech library in San Antonio, Texas' south side. When the shiny, new public library opens its doors to bookworms this fall, visitors will notice something important missing: actual books. Instead, the facility... Continue reading at Engadget
[ Engadget | 2013-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#san antonio
#actual books
#two-week period
#qr codes
Parsing through the top 10 bestsellers of 2012 in a number of major publishing categories reads like a usual suspects list, as a small number of authors filled a large number of spots. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#small number
#large number
Publishing is at a watershed moment, says George Lossius, CEO at Publishing Technology, forecasting a future with more consolidation and exploration. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing technology
#watershed moment
#george lossius
Over the past few years, the media arm of Thomson Reuters has been trying to polish its 160-year-old brand to a more contemporary sheen by recruiting A-list journalists and pundits and expanding into areas like blogging, Internet TV and magazines. I ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#thomson reuters
When Capital One set out to endear itself with entrepreneurs, it enlisted Forbes to create blog posts on its behalf about cybercrime and other scourges of small business. Likewise, UPS entrusted Fast Company to create custom infographics that ran on the business brand’s site. In both cases, it... Continue reading at AdWeek
[ AdWeek | 2013-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#zenith media
#content creation
#due respect
#signs point
#online survey
Amazon has revealed that 15% of its bestselling Kindle books in the UK last year were written by... Continue reading at The Bookseller
[ The Bookseller | 2013-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published authors
The Internet service provider Free restored the ads after meetings with French online publishing and advertising groups, which had complained about a loss of revenue. Continue reading at The New York Times
[ The New York Times | 2013-01-07 00:00:00 UTC ]
More news stories like this |
The work of the book business' most imaginative, funny and prolific blurber, author Gary Shteyngart, gets immortalized in a new documentary. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book business
This month's starred BlueInk reviews offers a look at some of the best literature the self-publishing community has to offer. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published books
#self-publishing community
Publishing is doing all it can to convince people to buy books and read, but still 47% of Americans don't. It's time to try something radical: let's start with men. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#entice readers
#buy books
Led by a 44.9% increase in the stock price of Amazon, the Publishers Weekly Stock Index jumped 23.5% in 2012, easily beating the 7.3% gain posted by the Dow Jones Industrial Average in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#9% increase
#stock price
AMELI, the Association Maghrebine des Editeurs du Livre Independents, was launched late last month. The organization currently has 22 members Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-04 00:00:00 UTC ]
More news stories like this |
News Publishing Co., parent corporation of the Rome News-Tribune, Calhoun Times, Walker County Messenger, Catoosa County News, Cedartown Standard and Rockmart Journal, has filed a petition for Chapter 11 reorganization. Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishing
Cultural differences aside, China's book market is itself largely a self-contained entity—politically, socially and, more importantly, economically. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gold mine
#western publishers
#cultural differences
#book market
Onswipe, a startup that helps publishers build websites optimized for iPads and other touchscreen devices, is closing out what sounds like a big year. Content published through the Onswipe platform reached 44 million unique visitors over the course o ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-01-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#touchscreen devices
#big year