Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Argentine publisher Adriana Hidalgo has won this year’s Publishing Merit Award at the Guadalajara International Book Fair, in recognition as Latin America’s most widely distributed independent publisher. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-30 00:00:00 UTC ]
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If you've got content you think other publishers want to buy, what do you need to do to to make it an attractive proposition? A good example of a successful licencing operations is Bloomberg, which provides content to more than 600 publish ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-11-30 00:00:00 UTC ]
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#attractive proposition
Barnes & Noble's Nook unit didn't have its greatest quarter. The $160 million in revenue the new Microsoft-backed spin off raked in was slightly better than last year's $152 million, but still a significant drop from $220 million. In a sign of the growing ubiquity of e-readers however,... Continue reading at Engadget
[ Engadget | 2012-11-29 00:00:00 UTC ]
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Amazon has said that it is to open a European publishing wing headquartered in Luxembourg,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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At the Guadalajara Book Fair, Bill McCoy of the IDPF and Pablo Defendini of Safari Books encouraged publishers to abandon DRM, and set their own prices. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-29 00:00:00 UTC ]
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Barnes & Noble has grown Nook digital content sales by 38% year-on-year in its second quarter... Continue reading at The Bookseller
[ The Bookseller | 2012-11-29 00:00:00 UTC ]
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Random House UK has launched its first digital consumer campaign for Christmas on dedicated... Continue reading at The Bookseller
[ The Bookseller | 2012-11-28 00:00:00 UTC ]
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Simon & Schuster Inc. is getting on the self-publishing bandwagon. The book publishing division of CBS Corp. announced Tuesday that it has joined with veteran self-publishing firm Author Solutions, Inc., to form Archway Publishing, a service that will focus on writers who want to publish... Continue reading at Crains New York
[ Crains New York | 2012-11-28 00:00:00 UTC ]
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Simon & Schuster has teamed up with Author Solutions to launch a self-publishing service... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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In the modern world of book publishing, should we all be preparing for a second career as an entrepreneur? Plenty of our colleagues are choosing that career path. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-27 00:00:00 UTC ]
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Hachette Children's Books has begun making its picture books available as ebooks from... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Simon & Schuster Children’s Books is predicting this Christmas and Boxing Day will be... Continue reading at The Bookseller
[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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Publishers remain deeply divided on ebook issues including rights, royalties and e-lending, this... Continue reading at The Bookseller
[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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Library campaigners have called government plans to scrap equalities assessments and... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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Publishers have joined retailers for the first time in offering customers up to 50% off books as... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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#offering customers
Further major publisher consolidations will change the face of the industry in the next year,... Continue reading at The Bookseller
[ The Bookseller | 2012-11-23 00:00:00 UTC ]
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A 50% year-on-year increase in digital sales at Cambridge University Press contributed to a... Continue reading at The Bookseller
[ The Bookseller | 2012-11-22 00:00:00 UTC ]
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If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek
[ AdWeek | 2012-11-21 00:00:00 UTC ]
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Social media aggregation site Storify debuted a major aesthetic refresh to its Web site on Tuesday morning, revamping the main homepage and tweaking the site's search tools to better surface the most relevant media among the items from Twitter, Facebook, Instagram and others that are published... Continue reading at AllThingsD
[ AllThingsD | 2012-11-20 00:00:00 UTC ]
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Last month, as storm surges from Hurricane Sandy inundated lower Manhattan, Datagram, a New York-based media ISP, watched as its basement full of severs took on over five feet of water, causing major outages for prominent online publishers like Gawker Media, BuzzFeed and the Huffington Post. ... Continue reading at AdWeek
[ AdWeek | 2012-11-20 00:00:00 UTC ]
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