Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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For the past year, executives at The New York Times Company speaking on its quarterly earnings calls have singled out a particular challenge for the newspaper publisher's display ad business: programmatic media buying methods. With this month ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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Some see Amazon's Kindle Worlds fan fiction publishing platform as a great marketing move, while others are wary of Amazon's ownership of ideas. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-28 00:00:00 UTC ]
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When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A... Continue reading at AdWeek
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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E-book distributor INscribe Digital has added a number of new publishing partners, taking on publishers in the university press, Christian publishing, and Spanish-language areas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-05-23 00:00:00 UTC ]
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Despite his early support for ebooks, Stephen King latest novel, Joyland will be published in print only, with no digital version anticipated. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-22 00:00:00 UTC ]
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Amazon's taken a number of steps to bring different types of content to the Kindle Store, and it's now venturing into an area that has a long history with the internet: fan fiction. The company's today announced Kindle Worlds, a new publishing platform that promises to pay writers royalties for... Continue reading at Engadget
[ Engadget | 2013-05-22 00:00:00 UTC ]
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Arthur Attwell, founder of Paperight, explains why his company has leveraged the network of photocopy shops throughout South Africa to cater to hard-to-reach readers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-21 00:00:00 UTC ]
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The Argentine government’s economic protectionism is thwarting the growth of ebook sales,... Continue reading at The Bookseller
[ The Bookseller | 2013-05-20 00:00:00 UTC ]
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Universities minister David Willetts this week praised the “genuine added value” of... Continue reading at The Bookseller
[ The Bookseller | 2013-05-17 00:00:00 UTC ]
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By negotiating for an agency pricing model with publishers, Apple says, it was simply seeking to enter a new market and offer competitive prices. Continue reading at AllThingsD
[ AllThingsD | 2013-05-16 00:00:00 UTC ]
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Smart publishers are thinking of their business as global instead of local. This may come as a surprise to some who see it as a novelty instead of the norm. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-16 00:00:00 UTC ]
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Apple has responded to the US Department of Justice's charge that it conspired with... Continue reading at The Bookseller
[ The Bookseller | 2013-05-15 00:00:00 UTC ]
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Concerned about Amazon.com's low pricing of ebooks, publishers had taken measures as early as 2009 such as "windowing," a practice of delaying ebook releases to benefit sales of hardcover editions, Apple said in a filing in an ebook price-fixing lawsuit.The U.S. Department of Justice in an... Continue reading at PC World
[ PC World | 2013-05-15 00:00:00 UTC ]
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A self-published author has featured among the regional winners of the Commonwealth Book Prize.... Continue reading at The Bookseller
[ The Bookseller | 2013-05-15 00:00:00 UTC ]
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NEW YORK—Chris Wilkes admitted he was initially uncertain of how Hearst's digital efforts would play out—he even made sure to keep his old job when he started his work on tablets. Continue reading at Folio Magazine
[ Folio Magazine | 2013-05-15 00:00:00 UTC ]
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Allegations of stockpiling and best-seller list manipulation have rocked the publishing world in South Korea as publishers combat decreasing book sales. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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Dotdotdot imagines its users as one big book discussion group, with everyone wielding the same highlighter. Instapaper and Readability have both found success offering a simple, core interaction: save an article online to read somewhere else later. With both you can also follow what friends... Continue reading at Fast Company
[ Fast Company | 2013-05-13 00:00:00 UTC ]
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Chinese publishing houses, long frustrated by the sale of pirated books in the country, have... Continue reading at The Bookseller
[ The Bookseller | 2013-05-10 00:00:00 UTC ]
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Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week
[ Media Week | 2013-05-09 00:00:00 UTC ]
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Consumer protection laws will be updated to include digital purchases such as ebooks, the Queen... Continue reading at The Bookseller
[ The Bookseller | 2013-05-08 00:00:00 UTC ]
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