Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Johnson Publishing has secured a line of credit as it continues to "reposition" itself in the marketplace. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-18 00:00:00 UTC ]
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Faber is to publish a book of lyrics and notebooks from Joy Division frontman Ian Curtis. So... Continue reading at The Bookseller
[ The Bookseller | 2013-09-17 00:00:00 UTC ]
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Young French publisher Les Escales is looking to make a splash this literary season and in Frankfurt with an unconventionally produced novel from the UK. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-16 00:00:00 UTC ]
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Music licensing on YouTube was thrust into the spotlight last month after the National Music Publishers Association filed a lawsuit against YouTube content network FullScreen over copyright infringement. As Brandon Martinez, co-founder/CEO of the digital music-focused INDMUSIC put it so... Continue reading at AdWeek
[ AdWeek | 2013-09-16 00:00:00 UTC ]
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Talk to a passionate independent publisher and they'll soon have you convinced that strong independent presses are the ideal homes for many authors and their books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-13 00:00:00 UTC ]
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After a two-decade-long relationship between the magazine giant Time Inc. and American Express, Time Inc. plans to close quickly on its purchase of American Express’s publishing division. “This 20-year courtship is finally bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-09-11 00:00:00 UTC ]
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Scholastic has bought world rights in a companion book to the Shiver trilogy by Maggie Stiefvater... Continue reading at The Bookseller
[ The Bookseller | 2013-09-11 00:00:00 UTC ]
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The Smashwords self-publishing platform has published a quarter of million books containing 8.5 billion words in six years in business. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-10 00:00:00 UTC ]
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Google's got an ad exchange. So does Facebook. Twitter is said to be working on one too. But in the meantime, the company has just purchased MoPub, a burgeoning mobile ad exchange business. Terms of the deal were not disclosed. MoPub has built an ad exchange through which mobile publishers... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit "publish." At least that's the idea behind the newest version of the startup's software, which the company said will be used by... Continue reading at AdWeek
[ AdWeek | 2013-09-10 00:00:00 UTC ]
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Storify, a digital storytelling tool used by journalists to surface conversations that originate on social media, has been acquired by the Web publishing services company Livefyre. Livefyre plans to fold Storify into its StreamHub product, which offers Web publishers tools for commenting, live... Continue reading at AdWeek
[ AdWeek | 2013-09-09 00:00:00 UTC ]
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Bestseller Hugh Howey offers a list of tips that tend to surprise new writers, particularly those who are self-publishing or considering it. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
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Hybrid author Hugh Howey previews his CONTEC seminar at the Frankfurt Book Fair by offering his hard won views on self vs. traditional publishing. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-09-09 00:00:00 UTC ]
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SAN FRANCISCO — As part of its increasingly aggressive moves to get more people to use Google+ and to keep Facebook and Twitter from dominating the social networking business, Google is rolling out two new tools that it says will help authors and publishers build a bigger audience on the Web. Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-09-09 00:00:00 UTC ]
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Blackwell’s is setting up a new digital development office with nine new members of staff.... Continue reading at The Bookseller
[ The Bookseller | 2013-09-09 00:00:00 UTC ]
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Apple says it will appeal against a court ruling that bans the company from entering into deals with publishers that could allow ebook prices to be fixed or inflated. The case was raised by the Department of Justice and judge Denise Cote's decision is very much in line with what they were... Continue reading at Betanews
[ Betanews | 2013-09-06 00:00:00 UTC ]
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Carlton Books is to publish a book chronology of Bruce Springsteen’s 17 studio albums to... Continue reading at The Bookseller
[ The Bookseller | 2013-09-06 00:00:00 UTC ]
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Arguably, the most important change in the event management business over the past decade has been the shift to digital attendance marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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A US judge imposes restrictions on the agreements technology giant Apple, after a court ruled it conspired with five publishers to control ebook prices. Continue reading at BBC News
[ BBC News | 2013-09-06 00:00:00 UTC ]
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