Atlantic Media-owned Quartz has long eschewed programmatic advertising, arguing display ads sold through automation negatively impact user experience. But the company said Tuesday that it is changing its mind, and among other steps has begun selling ads through Concert, a digital ad marketplace created by Vox Media and NBC Universal."We recognize that the market is evolving and we need to make sure we are making it easier on marketers to use our platform to reach quality audiences," says Joy Robins, chief revenue officer at Quartz, adding that the decision to sell ads programmatically "was something we obviously approached really, really thoughtfully.""This is the first time we have entered into a partnership like that for marketers looking to reach an affluent level of readers in a brand safe way," she added. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-09 00:00:00 UTC ]
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Profile is to release a digital edition of England's 100 Best Views by Simon Jenkins... Continue reading at The Bookseller
[ The Bookseller | 2013-07-30 00:00:00 UTC ]
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#digital edition
South Korea's Paju Bookcity is unique in the world: home to some 200 publishing companies and 10,000 publishing professionals, mere miles from the North Korea border. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-30 00:00:00 UTC ]
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Facebook has reportedly been toying around with the idea of launching a distribution platform for mobile games, boosting advertising revenue by also taking a cut of sales. As of today, the initiative is official: a new Mobile Games Publishing page is now live on Facebook's developers site. The... Continue reading at Engadget
[ Engadget | 2013-07-30 00:00:00 UTC ]
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In its second major digital hire of late, Hearst Magazines has hired Todd Haskell from The New York Times as svp and chief digital revenue officer. Haskell will be responsible for driving sales and revenue for Hearst Magazines Digital Media’s 24 sites, including Cosmopolitan.com, Esquire.com... Continue reading at AdWeek
[ AdWeek | 2013-07-29 00:00:00 UTC ]
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#business development
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#meredith corp
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LAS VEGAS, Nevada – July 25, 2013 – Global Ad Distribution, the publishing industry’s leading expert in full service home delivery outsource solutions, is proud to announce it has contracted to utilize the services of My ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-29 00:00:00 UTC ]
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#las vegas
Penguin UK achieved double-digit growth with Waterstones in the first six months of 2013, ahead... Continue reading at The Bookseller
[ The Bookseller | 2013-07-29 00:00:00 UTC ]
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With so much at stake, and so much potential labor cost involved in maintaining multiple channels, many publishers are being cautious in planning their long-term content strategies. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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#multiplatform publishing
Hachette has restructured its New Zealand business, closing its publishing unit and relocating... Continue reading at The Bookseller
[ The Bookseller | 2013-07-26 00:00:00 UTC ]
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#publishing unit
Microsoft's Xbox One is getting decidedly more indie-friendly with today's confirmation from Microsoft that its forthcoming game console will double as a developer debug unit. In so many words, each $500 unit purchased at retail this holiday will also run in-progress game code, enabling... Continue reading at Engadget
[ Engadget | 2013-07-25 00:00:00 UTC ]
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#full statement
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While most people associate Android with text-messages, Google hopes you will think of it in another "text" aspect too -- textbooks. Today, Google announces that it is bringing textbooks to the Play Store. The company has partnered with all five major textbook publishers -- Cengage, Wiley,... Continue reading at Betanews
[ Betanews | 2013-07-25 00:00:00 UTC ]
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A recent webinar examined the challenges and opportunities for international publishers looking enter the children's book publishing market in China. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-25 00:00:00 UTC ]
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Microsoft will allow game developers to self-publish their creations on Xbox One, promising more information at next month's Gamescom show. Continue reading at Wired
[ Wired | 2013-07-25 00:00:00 UTC ]
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Total revenue at Amazon rose 22% in the second quarter ended June 30, to $15.70 billion, while operating income fell 26%, to $79 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-25 00:00:00 UTC ]
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Bloomsbury is promoting its forthcoming title Crown of Midnight by creating a digital story... Continue reading at The Bookseller
[ The Bookseller | 2013-07-25 00:00:00 UTC ]
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#digital story
The Xbox One's retail units will also run in-progress game code and function as debug units for budding devs, but Xbox VP Marc Whitten says not all of that functionality will be available when the console launches this November. More details will be available during Gamescom 2013 this August,... Continue reading at Engadget
[ Engadget | 2013-07-25 00:00:00 UTC ]
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In an interview, Javier Sepúlveda Hales of Ebooks Patagonia describes how his digital-only publishing company in Chile competes in Latin America and globally. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-24 00:00:00 UTC ]
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Nielsen is predicting that fiction ebooks will overtake sales of fiction paperbacks, but not... Continue reading at The Bookseller
[ The Bookseller | 2013-07-24 00:00:00 UTC ]
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Nine out of 10 publishers will be offering at least some form of native advertising formats by the end of this year, according to hot-off-the-presses research being presented by Online Publishers Association chief Pam Horan at OMMA Premium Display in ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-24 00:00:00 UTC ]
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In Ether for Authors, Porter Anderson looks at the ties many publishing companies have with Author Solutions, at Amazon debates, and at drinking on the job. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-23 00:00:00 UTC ]
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Mobile and interactive media group Digital Virgo has bought VirginMedia, the online sales... Continue reading at The Bookseller
[ The Bookseller | 2013-07-22 00:00:00 UTC ]
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